Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by Julien Carlier

Retweet this slide via @SocialDynamitEN

Digital Marketing for
Events trends
“Schedule live influence”
Julien Carlier
Président
@ MPI France Suisse

CEO & Founder
@ Social Dynamite

www.social-dynamite.com
© Social Dynamite 2012


Agenda
Innovation for your events in Digital Marketing
Why Digital Marketing

5 steps for your events

Schedule live influence

Some tools

Who we are

The marketing Agency helps companies and brands, from design to implementation of their
digital strategies. Our solutions are available in four areas of expertise: digital strategy, content
marketing, social media and search media..

Our ambition is to contribute to the creation qualitative web.
Our promise to focus on content creation.

Our tools, proprietary softwares, simple and efficient, originally created
for our clients.

Social Dynamite, the 360 content marketing tool-suite and its module
Content Scenarist, module for social and scripted promotion


Introduction



Goals
Attract
• Attractivité participants, sponsors, create
value for stakeholders
Awareness
• Awareness raise visibility, media coverage,
make the event the center of its ecosystem
Sustainability
• Pérennité create and animate the digital
community and take the lead for sustainability
of the event

Agenda


Schedule live influence

Some tools

Step 1: What to say?
Define your editorial line

• Ingredients, topics, content types
• Channel for distribution
• Performance & KPI

Awareness

Step 2: publishing calendar
1. What are my ressources / objectives?
2. With respect to event schedule

Programme

After

Save the date

Live

Attract


Step 3: engage with your influencers
Visibility and awareness acceleration

• Who are they?
• How to make them engaged?
• Day-to-day issue

Attract
Awareness



Step 4: the power of the Event
3 pilars

1. Live and semi-live coverage
2. Live engagement through mobile
3. Content and conferences are your assets

Awareness
Sustainability

Step 5: back to the community
After the Event

• Distribute the content slowly
• Engage influencers, speakers with their content!
• Create « remixed »
• Engage for next event

Attract

Sustainability

Awareness


10 min

The Dynamite’s effect

5 min

0 min

Your content

4 steps
Step 1 for publish, like retweet, share with
2
4
Brand, Executives, Speakers, Committees, Influencers…
Like, Retweet, Events’ channels
Share with theShare with Speakers & Committees
participants



Social Promotion with scenarios
BRAND

1

PROMOTION
SCENARIO

SHE

HE

2

3

HE

HE

4

5

SHE

6

HE

7

The company Zorg sells its new product Zzzz.
The Zzzz needs visibility to become a market
leader.

Executives and employees are convinced that
Zzzz is revolutionary.
They want to 'likes', 'sharing' and 'retweets' the
communication team.



Goals
• Schedule live tweet (like we are doing)





Conferences: with speakers quotes, slides
Logistics: « In 5 min, begin of the Digital Marketing Keynote with
@juliencarlier »
Sponsors anounces (they will pay for it): « Live demo of scheduled
tweets on Social Dynamite’s booth E22 »

• Use the power of your influencers
• Focus on real live activities with Digital Master of
Ceremony
• Leverage your influence power  Trending Topics = Pure
Media
15


Results
• Pre-schedule messages
 More

engagement
 More quality
 More time available for live coverage
 Into Trending Topics
 Media leverage

• Scenarios
ambassadors  viarlity & reach
 Live usage
 Event

16


Agenda


Our Innovation for live

Some tools


Some tools

BEFORE

LIVE

AFTER



To go further

http://dy-nam.it/qrqu
By

Live community MPI France
Suisse
• Media space news.mpifrance.org
 Board

involvment
 Media coverage
 Social Media distribution

• Page Facebook, Twitter, LinkedIn
 Feeded

automaticaly
 x20 engagement
 X20 conversation


Q&A

Julien Carlier - CEO
j.carlier@social-dynamite.com
+33 6 12 37 05 10



Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by Julien Carlier

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Semelhante a Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by Julien Carlier

Semelhante a Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by Julien Carlier (20)

Mais de Julien Carlier

Mais de Julien Carlier (6)

Último

Último (20)

Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by Julien Carlier