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Developing Great Content Seslondon2010

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Jonathan Allen
Jonathan Allen

Social media can help with search engine optimization (SEO) in several ways. It is possible to target business-to-business communities through social networks by developing personas and creating compelling content for connectors to share. Tracking engagement across different social media platforms like Facebook, Twitter, YouTube, and blogs can provide insights on how to refine content and reach wider audiences. Remixing content across various sites and networks can help content rank higher in search engines.

Tecnologia
1 de 13
Social Media Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Define your goal. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Find, Play and Share ” BBC New Media Strategy / Vision for the Future
How will you measure success? “Knowing what you will measure should define how you measure. Will you be tracking the number and quality of links, comments, tweet or retweets, social bookmarks, positive or negative votes, etc?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Discover” Develop your personas. There are two parts to your audience you must define: your connectors and your final audience. Your connectors are individuals you hope will share your content with their network and thus, lead to greater reach than you have on your own. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Create” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Experience” Share and refine. Send out your content to a few of your connectors and see how they respond. What feedback do they give you? Do they share it with their network? If not, what can you do to refine it before you send it out to other people? Remember, you can change content after you launch it, if it will help your success. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Connect” Make it easy to share. YouTube offers 13 ways to share content. How many ways are you offering? ,[object Object],[object Object],[object Object]
“ Share” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Empower” ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Interact”
Rinse & Repeat
Remix http://bit.ly/50seoremix
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Companies create original content. People remix original content online. Search is social media.

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Developing Great Content Seslondon2010

Notas do Editor

  1. Send out your content to a few of your connectors and see how they respond. What feedback do they give you? Do they share it with their network? If not, what can you do to refine it before you send it out to other people? Remember, you can change content after you launch it, if it will help your success.