1.
NEW
ZEALAND
BUSINESS
ASSESSMENT
Data
Analysis
REPORT
Josh
Forde
September
2010

2. BUSINESS ASSESSMENT
|
Data
Analysis Report
Table of Contents
INTRODUCTION ........................................................................................4
Purpose
4
Scope
4
Methodology
4
Expressions
of
Interest..............................................................................5
PROFILE ....................................................................................................6
Who
are
the
business
owners?
6
LEADERSHIP ..............................................................................................8
Question
1.
Motivation
8
Question
2.
Achievement
8
Question
3.
Staffing
9
Question
4.
Expertise
9
Question
5.
Internal
Capabilities
10
Question
6.
Decision-­‐making
11
Question
7.
Shareholder
Agreement
11
Question
8.
New
Ideas
12
PLANNING ..............................................................................................13
Question
9.
Business
Plan
13
Question
10:
Business
Plan
Review
14
CUSTOMER
&
MARKET............................................................................15
Question
11:
Point
of
Difference
15
Question
12:
Sales
Channels
16
Question
13:
Selling
16
Question
14:
Revenue
Stream
17
Question
15:
Market
Revenue
17
Question
16:
market
Analysis
19
Question
17:
Competition
Analysis
19
Question
18:
Customer
Satisfaction
20
Questions
19-­‐22:
Growth
&
Decline
21
Question
22:
Customer
Relationship
22
Question
23:
Suppliers
Relationship
22
PRODUCT
&
PROCESSES..........................................................................23
Question
24:
New
Products
&
Services
23
NZ
Business
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Analysis
2

3. BUSINESS ASSESSMENT
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Data
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Question
25:
Product
Development
23
Question
26:
Intellectual
Property
24
FINANCE
&
BENCHMARKING...................................................................25
Question
27:
Performance
Reports
25
Question
28:
Performance
Tracking
25
Question
29:
External
Comparison
27
Question
30:
Business
Issues
27
Question
31:
Contingencies
28
Question
32:
Employees
28
PLANNING
&
DOCUMENTATION .............................................................29
Question
33:
Training
&
Development
29
Question
34:
Contingency
Plans
29
Question
35:
Documentation
30
Question
36:
Staff
Issues
30
Question
37:
Business
Process
31
Question
38:
Process
&
Product
Development
31
Question
39:
Consultation
32
Question
40:
Risk
Management
33
Question
41:
Disaster
Recovery
34
Question
47:
Staff
FTE
35
Question
48:
Export
Status
36
Appendix
A
:
Questions
not
analysed ......................................................37
NZ
Business
Assessment
Data
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4. BUSINESS ASSESSMENT
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Data
Analysis Report
INTRODUCTION
Purpose
The
purpose
of
this
analysis
is
to
investigate
data
collected
by
the
Business
Assessment
Tool
up
to
end
April
2010
such
that:
 The
meaning
of
New
Zealand
SME
Business
Capability
data
captured
can
be
communicated
 The
most
valuable
questions
may
be
retained
or
represented
in
the
Business
Capability
Platform.
 Options
for
data
analysis,
presentation
and
packaging
may
be
explored
 Results
may
be
released
in
a
targeted
and/or
gradual
strategy
to
assist
Capability
NZ
to
provide
data
on
SME
practices
in
New
Zealand.
Scope
This
report
covers
all
the
data
in
a
two
dimensional
manner.
It
is
an
initial
broad
analysis
as
a
precursor
to
cross-­‐tabulations
and
more
detailed
investigation.
Methodology
Data
was
collected
from
business
owners
using
the
Business
Assessment
Tool
from
inception
until
the
end
of
April
2010.
The
tool
is
an
online
survey,
located
at
businessassessment.co.nz.
The
data
set
consists
of
all
answers
submitted
through
the
Business
Assessment
Tool
by
business
owners
responding
either
by
invitation
from
Business
Advisors
or
from
finding
the
site
on
the
Web.
Many
of
the
participants
came
through
the
‘Join
the
Race’
campaign
to
promote
the
tool.
This
is
the
first
analysis
of
the
data.
Data
was
contained
within
the
Tool
in
an
encrypted
format
and
has
been
extracted
for
reported
here
for
the
first
time.
NZ
Business
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5. BUSINESS ASSESSMENT
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Data
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Expressions of Interest
Capability
NZ
would
welcome
expressions
of
interest
from
any
parties
with
an
interest
in
SME
business
capability.
A
new
Business
Assessment
Tool
is
in
development,
in
partnership
with
New
Zealand
Trade
&
Enterprise
(NZTE).
Feedback
to
make
the
assessment
more
relevant
is
invited.
Please
contact
:
Roisin
King
CEO,
(04)
913
1200,
roisin.king@capabilitynz.org
Limitations
of
the
data
The
intent
of
the
report
on
data
analysis
is
to
give
a
broad
picture
of
the
existing
SME
business
capability
in
New
Zealand.
It
is
not
intended
as
exhaustive
research
but
gives
insight
into
the
state
of
real
business
practices,
as
perceived
by
owners
and
managers.
In
some
instances,
the
assessment
asks
a
single-­‐answer
question
where
respondents
are
able
to
answer
more
than
once.
Thus
in
some
questions
data
responses
sum
to
more
than
100%.
These
questions
are
annotated
as
such.
Statistical
bias.
Bias
may
be
present
in
this
data
as
it
does
not
constitute
a
random
sample.
It
deals
with
business
owners
in
New
Zealand
who
have
an
interest
in
business
assessment.
Respondents
access
the
survey
through
a
variety
of
channels,
such
as:
 Web-­‐based
respondents
seeking
to
improve
their
business
practices
 Participants
in
the
Enterprise
Training
Program,
participating
to
access
courses
subsidised
by
NZTE
 Referrals
from
business
advisors,
being
business
owners
who
seek
to
improve
their
business.
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Business
Assessment
Data
Analysis
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6. BUSINESS ASSESSMENT
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PROFILE
Who
are
the
business
owners?
The
survey
data
set
contains
4007
unique
assessments.
Questions
were
not
mandatory
to
respond
to,
thus
the
set
fluctuates.
More
difficult
or
scenario-­‐specific
questions
received
low
responses
however,
generally
the
respondents
engaged
with
the
questions.
For
most
answers
n
(number
of
respondents)
is
between
3500
and
3850
In
line
with
existing
data,
the
majority
of
SMEs
employed
5
people
or
less.
47%
had
no
employees.
The
business
assessment
had
a
wide
spread
of
participation
nationwide,
particularly
where
Regional
Partners
promoted
the
assessment
in
conjunction
with
‘Join
the
Race’
campaign
or
the
Enterprise
Training
Scheme
(‘ETP’)
administered
by
NZTE.
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Business
Assessment
Data
Analysis
6

7. BUSINESS ASSESSMENT
|
Data
Analysis Report
Note
:
Regional
answer
information
was
provided
in
June
2010
which
explains
the
4907
respondents.
NZ
Business
Assessment
Data
Analysis
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8. BUSINESS ASSESSMENT
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Data
Analysis Report
LEADERSHIP
Question
1.
Motivation
Which
of
the
following
is
this
business's
main
motivation
for
being
in
operation?
(n=3906)
Almost
half
of
all
businesses
existed
to
satisfy
the
lifestyle
goals
or
interests
of
the
owner.
Only
12%
aspired
to
expand
internationally
and
2%
were
setup
for
sale.
Main
motivation
for
business
#
%
to
satisfy
the
lifestyle
goals
or
interests
of
the
owner(s)
1,833
47
to
provide
employment
for
the
owner(s)
or
their
family
1,203
31
to
become
an
international
business
453
12
other
321
8
to
sell
the
business
96
2
Total
Responses
3,906
100
Question
2.
Achievement
To
what
extent
has
this
business
consistently
achieved
the
objective
in
question
1?
(n=3875)
Businesses
were
normally
distributed
in
their
success
at
achieving
their
purpose,
although
slightly
more
report
full
achievement
(15%)
than
none
at
all
(11%)
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Assessment
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9. BUSINESS ASSESSMENT
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Question
3.
Staffing
What
is
this
business's
main
vision
for
its
future
staffing?
Most
businesses
expected
to
grow
staff
numbers
(51%)
in
the
immediate
1-­‐2
year
term
but
71%
over
the
longer
term.
Only
2%
expected
to
reduce
numbers.
Future
staffing
numbers
less
same
more
n
in
the
next
1-­‐2
years
2%
47%
51%
3,731
In
more
than
3
years
2%
27%
71%
3,300
Question
4.
Expertise
Does
this
business
use
external
expertise
from
the
following?
(n=3494)
By
far
the
most
popular
source
of
external
expertise
for
businesses
was
financial
advisors/accountants,
used
by
87%
of
businesses.
Business
mentors/advisors
were
used
by
44%
and
other
specialists
by
smaller
proportions.
It
should
be
noted
that
there
is
a
selection
bias
in
the
population
in
that
the
tool
is
promoted
by
businesses
advisors,
therefore
business
owners
who
do
receive
advice
may
be
over-­‐represented
compared
to
the
SME
population
as
a
whole.
Source
of
external
expertise
#
%
financial advisors / accountants 3,026 87
other (e.g. lawyers, bankers) 1,723 49
business advisors / mentors 1,552 44
sales and marketing advisors 834 24
human resources consultants 420 12
independent directors 275 8
efficiency improvement advisors 236 7
export advisors 160 5
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NZ
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Assessment
Data
Analysis
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10. BUSINESS ASSESSMENT
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Data
Analysis Report
Question
5.
Internal
Capabilities
Question
5:
Does
this
business
have
internal
people,
including
the
business
owner,
with
the
following?
The
most
common
formal
qualifications
for
businesses
are
technical/job-­‐related
while
there
is
a
clear
pattern
that
most
expertise
to
be
gained
in
the
workplace.
The
areas
with
no
experience
include
exporting
(70%),
human
resources
(24%)
and
strategic/planning
(19%).
workplace formal
Expertise no experience experience formal training qualification n
Technical / job-related expertise 5% 47% 28% 40% 4006
Strategic / planning expertise 19% 54% 17% 10% 3835
Sales and marketing expertise 15% 55% 18% 11% 4023
Human resources expertise 24% 56% 12% 7% 3633
Financial expertise 14% 56% 14% 17% 4103
Exporting expertise 70% 23% 4% 2% 3003
formal qualification formal training workplace experience no experience
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Sales and marketing expertise %%"(#$ %)",#$ (("+#$ %("%#$
Human resources expertise '"%#$ %!"(#$ (&"(#$ !*"-#$
Financial expertise %&"&#$ %*"'#$ (("-#$ %*")#$
Exporting expertise !"!#$
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NZ
Business
Assessment
Data
Analysis
10

11. BUSINESS ASSESSMENT
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Question
6.
Decision-­‐
making
How
are
key
management
decisions
made
by
this
business?
(n=3881)
Most
businesses
(54%)
rely
on
a
single
person
for
management
decisions.
41%
used
a
management
team
and
few
drew
in
a
board
(13%)
or
employees
(15%).
Very
few
(3%)
consult
with
an
advisory
board.
Note:
There
is
some
overlap
in
the
percentages
in
that
respondents
have
selected
more
than
one
answer.
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Question
7.
Shareholder
Agreement
Does
this
business
have
a
written
shareholder's
partnership
agreement
that
includes
the
following?
(n=3,588)
Most
businesses
(around
85%)
did
not
have
a
written
shareholders
agreement
that
includes
a
procedure
for
introducing
or
exiting
shareholders
or
dealing
with
disputes.
In the shareholder's agreement No Yes
Agreed process for business valuation 85% 15%
Bringing in new shareholders 86% 14%
Procedures for dispute resolution among
shareholders 83% 17%
Process for exit of shareholders 84% 16%
NZ
Business
Assessment
Data
Analysis
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12. BUSINESS ASSESSMENT
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Question
8.
New
Ideas
Which
of
the
following
best
describes
this
business's
adoption
of
new
ideas?
Most
new
businesses
(71%)
constantly
seek
new
ideas.
For
only
12%
idea
adoption
is
a
passive
process.
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NZ
Business
Assessment
Data
Analysis
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13. BUSINESS ASSESSMENT
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Data
Analysis Report
PLANNING
Question
9.
Business
Plan
Does
this
business
have
a
written
business
plan
that
includes
the
following?
(3497
<
n
<
3712)
Written
business
plans
are
held
by
approximately
40%
of
businesses.
These
businesses
hold
plans
for
revenue,
expenditure,
marketing,
and
cash
flow,
which
are
commonly
contained
in
a
plan.
13%
of
plans
include
export
intentions.
Just
25%
of
business
owners
had
written
plans
for
business
financing
/
investment.
Between
20%
and
30%
or
respondents
had
in
writing
external
or
internal
analysis
or
operating
targets.
Q9: Does the business have a written business plan including : R.4$
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NZ
Business
Assessment
Data
Analysis
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14. BUSINESS ASSESSMENT
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Analysis Report
Question
10:
Business
Plan
Review
How
often
does
this
business
review
its
business
plan?
(n=
3709
)
About
half
of
businesses
owners
regularly
review
their
business
plan
(49%).
Many
business
owners
may
differ
in
their
definition
of
a
business
plan,
and
may
not
recognize
their
actions
as
business
planning,
per
se.
It
is
clear
that
many
business
owners
do
not
pay
regular
attention
to
their
business
plan
and
35%
indicate
that
they
do
not
review
it
at
all.
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NZ
Business
Assessment
Data
Analysis
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15. BUSINESS ASSESSMENT
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Data
Analysis Report
CUSTOMER & MARKET
Question
11:
Point
of
Difference
How
do
this
business's
products
or
services
differ
from
those
of
its
competitors?
The
majority
of
respondents
are
able
to
articulate
the
differentiation
that
their
business
offers.
Business
owners
indicate
that
service
and
quality
are
major
benefits
of
their
offering.
Only
26%
of
respondents
compete
on
cheaper
price
terms.
32%
of
businesses
trade
on
the
New
Zealand
made
brand.
Method Number Percentage
service is better than competitors 2560 67%
products or services are customised to specific
customer requirements 2367 62%
products or services provide additional benefits to
customers 2127 55%
products or services are unique 1702 44%
New Zealand made 1231 32%
better availability than competitors' (e.g. bigger
range, better distribution) 1060 28%
prices are cheaper than competitors' 983 26%
unsure 280 7%
n 3839
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NZ
Business
Assessment
Data
Analysis
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16. BUSINESS ASSESSMENT
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Analysis Report
Question
12:
Sales
Channels
How
does
this
business
promote
its
products
or
services
to
its
customers?
(n=3823)
The
majority
of
businesses
promote
their
services
face-­‐to-­‐face.
Yet
66%
of
business
owners
also
use
electronic
means
of
promotion
and
61%
of
business
owners
advertise
their
services.
("%)$*+,$-+./$012/$34/25.//$67+8+0.$20/$67+-490/:/.7;29./<$
G):,#>9#G):,#3,424#-,>)0@#/;9H7#?9-*#9G#F9<>;=# '&#$
B@,:>-910:#3,424#C1>,-1,>7#BAD)0@7#>,E>#F,//)2012=# !!#$
)2,1>/#9-#*0/>-08<>9-/#3,424#?;9@,/)@,-/7#-,A/,@@,-/=# %&#$
)*+,-./012#3,424#56,-/7#8-9:;<-,/=# !"#$
!"# $!"# %!"# &!"# '!"# (!!"#
Question
13:
Selling
How
does
this
business
sell
its
products
or
services
to
its
customers?
(n=3774)
Similarly
to
business
promotion
methods,
59%
of
business
owners
have
an
electronic
means
of
selling.
31%
use
agents
or
distributors.
)!%*$+,-$.,/0$1230$45036/00$0/77$310$89,.5:10$,9$0/9;3:/0<$
;*:7#/4#;*:7## ((#$
9,7:/045+:## &'#$
*675/.#40#8+./0+12/40.## %!#$
)*+,#-+./0+12345.# !"#$
!"# $!"# %!"# &!"# '!"# (!!"#
NZ
Business
Assessment
Data
Analysis
16

17. BUSINESS ASSESSMENT
|
Data
Analysis Report
Question
14:
Revenue
Stream
How
many
customers
are
responsible
for
80%
of
this
business's
revenue?
(n=3723)
Many
business
owners
have
a
diversified
client
base;
60%
have
more
than
10
customers.
7%
of
businesses
have
just
one
customer.
!"#$%&%'(%)*+,'-.*-/+%01/2%3-4%+23)*%'(%53)6*/%7%89&:%
.,/0#+123#$(# '("#
'#+,#$(# $&"#
)#+,#-# $%"#
$# !"#
("# )("# &("# '("# *("# $(("#
Question
15:
Market
Revenue
Estimate
the
percentages
of
this
business's
revenue
currently
obtained
from
the
following
markets:
Business
revenues
are
dominated
in
influence
by
their
local
areas.
69%
of
business
owners
get
more
than
75%
of
their
revenue
from
local
markets.
Few
business
owners
have
a
significant
share
of
earnings
from
international
markets.
But
many
have
some
level
of
export.
18%
of
respondents
indicated
a
business
with
some
export
revenue
(i.e.
>0%)
but
many
responses
were
in
the
1-­‐5%
range.
NZ
Business
Assessment
Data
Analysis
17

18. BUSINESS ASSESSMENT
|
Data
Analysis Report
WHERE DOES THE REVENUE COME FROM ?
FG)%H)*1)'(+I)%*+'I)%9'%)+1G%*)1(+'I.)%9=%+'%9':91+,-'%
-A%G-8%J<1G%*)?)'<)%(G)%*)=H-':9'I%>DE%K<=9')==)=%
"34#0$% I+9'):%A*-J%(G+(%J+*L)(%=)IJ)'(M%
26-50% Aus% !"#$%%&'()*'+,-'+.% &'()*'+,-'+.%
FG)%=9N)%-A%(G)%*)1(+'I.)%*)O)1(=%(G)%H*-H-*,-'%-A%(G)%BC%
51-75% Aus% "B3%>DE%K<=9')==)=%(G+(%I+9'):%*)?)'<)%A*-J%(G+(%
76-99% Aus% J+*L)(%=)IJ)'(M%
23455$%
!"#$%;<=(*+.9+% &'()*'+,-'+.% 100
% PQR%ES;DTUE%
Intl.
#/42#$%&'()*'+,-'+.% /"$%WB"X%K<=9')==)=Y%
!"#$%
I+9'):%!"#$%-A%(G)9*%
%67%89:)%
*)?)'<)%A*-J%
"34#0$% (G)%'+,-'89:)%67%
23455$%.-1+.%+*)+% J+*L)(%
%.-1+.%+*)+%
#/42#$%
%.-1+.%+*)+% "34#0$%
67%89:)%
/00$%.-1+.%+*)+%
#/42#$%67%89:)%
!"#$%
%.-1+.%+*)+%
23455$%67%89:)%
/00$%67%89:)%
><*?)@%-A%BC"B3%6)8%7)+.+':%>DE=%
FG)%(-(+.%'<JK)*%-A%K<=9')==)=%9'%(G)%=<*?)@%9=%*)H*)=)'():%K@%(G)%
-<(=9:)%=V<+*)%89(G%(G)%*):%:+=G):%K-*:)*%
This
table
shows
the
distribution
of
market
share
within
each
market
tranche.
1 - 25% 26 - 50% 51 - 75% 76 - 99% 100% n
Local markets in NZ 14% 9% 8% 18% 51% 3236
Nation-wide market in NZ 50% 22% 10% 11% 6% 1631
Australian market 82% 15% 2% 1% 0% 889
Other overseas markets 60% 17% 10% 10% 3% 1066
NZ
Business
Assessment
Data
Analysis
18

19. BUSINESS ASSESSMENT
|
Data
Analysis Report
Question
16:
market
Analysis
How
often
does
this
business
analyse
its
target
markets?
(3124
<
n
>
3598)
Just
28%
of
businesses
in
the
assessment
analysed
their
local
markets.
Given
the
size
of
the
local
markets
to
SME
businesses,
this
may
indicate
a
low
perceived
value
in
local
analysis
or
a
lack
of
access
to
this
information
and
effective
tools
to
carry
analysis
out.
Almost
half
of
business
owners
analyse
their
nation-­‐wide
and
Australian
markets.
=>?@&A'8&'B$4&9'$)&"#$&C1)34$))&*4*2D)$&3")&"*%E$"&+*%,$")&
;'<*2&+*%,$")&34&5:&-./& !%#$ !'#$ %*#$ ,-$./,0-$12,3-/3.4$
./00$56/7$-8,7$
12,3-/3.4$
5*6'47839$&+*%,$"&34&5:&-./& %!#$ %&#$ %)#$ 75-$,-$,..$
75-$,99.:;,<./$
01)"%*23*4&+*%,$"&-./& %!#$ %&#$ %)#$
!"#$%&'($%)$*)&+*%,$")&-./& !"#$ !&#$ (!#$
"#$ %"#$ +"#$ '"#$ )"#$ !""#$
Question
17:
Competition
Analysis
To
what
extent
does
this
business
analyse
its
competition
in
its
target
markets?
(
3169
<
n
>
3648)
Business
owners
are
significantly
more
likely
to
analyse
their
competition
than
their
markets,
but
it
is
rare
that
any
formal
analysis
is
used
(3-­‐6%).
67%
of
businesses
use
informal
means
of
analysis
with
competitors
in
local
markets.
NZ
Business
Assessment
Data
Analysis
19

20. BUSINESS ASSESSMENT
|
Data
Analysis Report
:+;*(&"<*(,*$,&'$()*+,&123& %"# ()"# ('"# $%"# -./012#13124565#
63-./012#
13124565#
89,+($%-$.&'$()*+&123& %"# (%"# %+"# $%"#
3.7#17#122#
3.7#1882691:2;#
/$4".56-7*&'$()*+&-.&/0&123&& $"# $'"# ($"# (%"#
!"#$%&'$()*+,&-.&/0&123& !"# !&"# (*"# &"#
*"# +*"# (*"# %*"# $*"# )*"# !*"# &*"# ,*"# '*"# +**"#
Question
18:
Customer
Satisfaction
How
does
this
business
measure
customer
satisfaction?
Few
business
owners
have
formal
measures
of
customer
satisfaction
(7%).
Very
few
businesses
(5%)
acknowledge
no
measures
of
customer
satisfaction.
Informal
means
dominate
which
is
consistent
with
face-­‐to-­‐face
businesses
who
deal
directly
with
customers.
!"#$%&'(%)'*+%,-.+%/0+.1*++%2*3+04*%50+,'2*4%+36+7356'18%
%"# !"#
&'()*+##
,-&'()*+#).*-#
-'/#*/#*++#
$$"#
NZ
Business
Assessment
Data
Analysis
20

21. BUSINESS ASSESSMENT
|
Data
Analysis Report
Questions
19-­‐22:
Growth
&
Decline
!"#$%&'()%*+(%,-.*%/0-012-,%3(-)4%525%*+2.%67.20(..8.%17.*9:()%6-.($%
()*+),-)$
!"#$ ./*+),-)$
-0,1$02)$-,3)$
"'#$
%&#$
60
%
of
business
owners
reported
that
their
customer
base
increased
in
the
previous
year.
For
the
business
owners
who
reported
a
decrease
(12%),
they
were
asked
if
they
know
why
customers
had
decreased.
!"#$%&'#()"*#*%'#$%&#!&+,&-.&/#
!"#$
&'$
()*$
%"#$
90
%
of
business
owners
knew
why
their
customers
had
decreased
and
81%
of
them
were
taking
action
because
of
it.
!"#$%&'$()*#$%&'+",)&#)-&
&'$
!"#$
()*$
%!#$
NZ
Business
Assessment
Data
Analysis
21

22. BUSINESS ASSESSMENT
|
Data
Analysis Report
Question
22:
Customer
Relationship
How
does
this
business
manage
its
relationships
with
key
customers?
(n
=
3755).
By
far
the
most
prevalent
means
of
managing
relationships
with
customers
is
through
informal
contact
(79.5%).
8.3%
of
business
owners
use
formal
contracts
to
manage
these
relationships
Question
23:
Suppliers
Relationship
How
does
this
business
manage
its
relationships
with
key
suppliers?
(n=3516).
Businesses
are
more
likely
to
engage
suppliers
in
formal
contract
(16.9%)
than
with
customers
(8.3%).
Relationships
are
still
generally
managed
informally
with
70.1%
of
businesses
selecting
this.
7.9%
of
businesses
manage
supplier
relationships
through
regular
contact.
NZ
Business
Assessment
Data
Analysis
22

23. BUSINESS ASSESSMENT
|
Data
Analysis Report
PRODUCT & PROCESSES
Question
24:
New
Products
&
Services
In
the
last
financial
year,
has
this
business
developed
or
introduced
any
new
or
markedly
improved:
(
3380
<
n
<
3606
)
71%
of
businesses
have
introduced
new
products
or
services.
57%
have
introduced
new
marketing
methods
or
channels
and
a
similar
number
have
developed
managerial,
organizational
or
operational
processes.
!"#$%&'(%)*+%,-(./+((%./0123-4+3%/+5%666% D1:$
E8$
A/89B;6:$8/$:1/C?;1:$ "&#$ *)#$
=/4.3?:.283.<$@$5.3.41/?.<$>/8;1::1:$ !!#$ '!#$
=>1/.283.<$>/8;1::1:$$ %&#$ ()#$
-./01234$516789:$8/$;7.331<:$ !"#$ '(#$
+#$ *+#$ '+#$ %+#$ ,+#$ &++#$
Question
25:
Product
Development
Were
any
of
the
products,
services,
processes
or
methods
referred
to
in
question
24:
(n
=
3180)
77%
of
businesses
developed
new
offerings
or
processes
within
their
own
business.
36%
of
businesses
involved
others
in
partnership
and
22%
were
obtained
from
others
which
resulted
in
improvements.
13%
of
businesses
used
others
without
significant
improvements.
Note
:
these
answers
are
not
mutually
exclusive,
therefore
there
is
some
cross-­‐over
in
answers.
NZ
Business
Assessment
Data
Analysis
23

24. BUSINESS ASSESSMENT
|
Data
Analysis Report
(&)*#+,-#-./.#0/,12345#67#(&8#1.9.:,0.1;#
(!!"#
!!"#
'!"#
&!"#
$%"#
%!"#
&&"#
$!"# '$"#
!"#
developed by this business developed by this business in obtained from others and obtained from others and no
partnership with others significant improvements were significant improvements were
made by this business made by this business
Question
26:
Intellectual
Property
Which
of
the
following
does
this
business
use
to
protect
its
ideas,
goods
or
services?
(n
=
3717
)
44%
of
businesses
took
no
prescribed
steps
to
protect
the
intellectual
property
in
their
businesses.
24%
of
businesses
used
formal
means
to
protect
themselves
and
46%
used
informal
means.
!"#$%&'(%)'%*'+%,-'./0.%*'+-%12./33/0.+43%,-',/-.*5%
(&&#$
'&#$
%&#$
"%#$ ""#$
"&#$
!"#$
!&#$
&#$
formal means (e.g. patents, copyrights, informal means (e.g. trade secrets, none of the above
trademarks, registered design) confidentiality agreements, complexity, first
to market)
Note
:
these
answers
are
not
mutually
exclusive,
therefore
there
is
some
cross-­‐over
in
answers.
NZ
Business
Assessment
Data
Analysis
24

25. BUSINESS ASSESSMENT
|
Data
Analysis Report
FINANCE & BENCHMARKING
Question
27:
Performance
Reports
How
often
does
this
business
internally
report
against
performance
measures
for
the
following?
(
3480
<
n
<
3644
)
Businesses
were
most
likely
to
review
revenue,
expenditure
and
profitability
targets.
The
average
scores
for
this
set
were
37%
of
businesses
reporting
on
these
at
least
monthly
and
25%
reporting
less
often
than
monthly.
Lowest
scores
were
for
efficiency,
sales
and
marketing
targets.
Between
58%
and
49%
of
businesses
do
not
report
on
these
at
all.
!"#$%&'(%')*+%,'*-%./*%01-2+*--%3*4'3.%'+%555% 54$B1584$EF24KB3$
B188$FL12$4K52$EF24KB3$
2F4$54$5BB$
I1J12<1$4567148$ )(#$ '%#$ %&#$
C6FG45H0B043$4567148$ %)#$ '&#$ )(#$
C60/027$D$E56702$
''#$ %)#$ ))#$
4567148$
@1A$85B18$4567148$ ''#$ '"#$ )+#$
=56>1?27$4567148$ '(#$ %(#$ *(#$
-9:12;04<61$4567148$ %&#$ ')#$ %+#$
-./012/3$4567148$ !"#$ '*#$ *"#$
(#$ !(#$ '(#$ %(#$ )(#$ *(#$ &(#$ ,(#$ "(#$ +(#$ !((#$
Question
28:
Performance
Tracking
How
is
this
business
currently
tracking
against
those
performance
measures?
(
3386
<
n
<
3539
)
11%
of
businesses
are
achieving
better
than
target
revenue
and
8%
report
better
than
target
expenses
and
profit.
Revenue,
profit
and
new
sales
are
the
most
likely
categories
for
businesses
to
be
performing
worse
than
target
(average
26%
score
for
these
3
areas).
NZ
Business
Assessment
Data
Analysis
25

26. BUSINESS ASSESSMENT
|
Data
Analysis Report
The
scores
for
‘don’t
know’
are
nearly
identical
to
those
who
do
not
report
internally
on
targets
in
the
pervious
question.
better than meeting worse than
Category not known n
target target target
Revenue 11% 28% 26% 35% 3539
Profit 8% 25% 29% 38% 3490
Expenditure 8% 37% 17% 38% 3498
Marketing 5% 25% 15% 54% 3393
New sales 8% 21% 22% 49% 3406
Pricing 4% 39% 9% 48% 3407
Efficiency 4% 28% 12% 56% 3386
NZ
Business
Assessment
Data
Analysis
26

27. BUSINESS ASSESSMENT
|
Data
Analysis Report
Question
29:
External
Comparison
Does
this
business
compare
itself
against
external
measures
in
the
following
areas?
Generally
business
owners
do
not
compare
themselves
to
external
measures
of
performance.
20%
compare
themselves
to
financial
measures
and
23%
non-­‐financial.
!"#$#%"$&'()*+,*-$#%)'' &'$
()*$
%"#$
!"#$
!"#$%#&#'(&)*+,-."-/&#',* &'#
()*#
$%"#
!!"#
Question
30:
Business
Issues
Does
this
business
have
any
problems
obtaining:
(n=
3630,
3684)
26%
of
businesses
have
problems
with
payments
within
standard
terms.
25%
of
businesses
do
not
receive
payment
from
80%
of
their
debtors
within
30
days.
NZ
Business
Assessment
Data
Analysis
27