"Can you find me the right investor?"
"What are the chances of success?"
"What are the odds of finding an Investor for my Company?"
I am asked these questions all of the time as if finding investors for companies was like throwing darts at a dart board; if you hit the bull you get funding, Right?
Well not quite. In this blog piece and the accompanying video, I will try to share with you some of the complexities in the funding process. I want to try to demonstrate that building a systematic funnel is much better than throwing darts!
Lets start by looking at some statistics from Crunchbase. This free online database lists over 100,000 companies and over 30,000 funding rounds. Crunchbase also shows us that there have been literally thousands of Seed Rounds, Angel Rounds and Series A, B and C rounds. Furthermore over 9,000 funding rounds are unattributed.
In our research over the past decade, we have identified over 1,200 investors in the UK and this dataset only has a small number of Angel and High Net Worth investors. We are predominantly talking about funds, networks and family offices.
So where do you start?
In the video I walk through a series of factors that need to be taken into account when trying to select investors.
These include:
Investor Type
Sector
Stage
Funding Round
Deal Size
Risk
Geography
VC Portfolio
VC Specific Odds
Investment Criteria
Deal Criteria
Process
Documentation
Term Sheet
VC Deal Flow
Conflicting Interests
Unfortunately, finding the Right Investor involves kissing a lot of frogs!
I do not believe that there are any short cuts, they take too long!
Claim your Free Six Minute Strategist Six Minute Audit at http://jbdcolley.com
If you would like to discuss with me how we can assist your business, please email me at john.colley@iafcapital.com or call me on my UK cell phone +44 7813 672 612
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