2. Background Research I have undertaken different types of research into my target audience and what a Indie Rock music video should look like. I created questionnaires and interviews that have researched into what my target audience want to gain from a music video. I have questioned a range of people to find out which would best suit my target audience each with different preference and backgrounds. Music video questionnaire.
3. Audience I questioned a sample of 10 people in questionnaire form. I asked 5 males and 5 females the age for both genders ranged from 16-28 (age) therefore giving me a 12 year age range, all participants had different levels media knowledge and had different preference to music genres. I purposely chose people that enjoyed different genres so that I could challenge stereotypes and look at ideas from another point of view rather than the typical rock genre point of view. 16-28 (age) males and females. 5 male 5 females. Genre preferences.
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5. I usually see a performance but I prefer to see a performance and a narrative.
8. 3. Should the Lyrics and Images be left open to interpretation or follow a narrative? Why? From this I can see that my music video should follow a narrative as the majority of the audience would prefer this.