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THURSDAY, SEPTEMBER 6, 2012
   NEW YORK, NEW YORK
NALEO Educational Fund
Latino Population Growth
           Reapportionment
Latino Voter Impact – 2008
                                        Reapportionment




Photo by the Associated Press
Latino Voter Impact – 2010
                  Reapportionment




•
•
•

•
Projected Latino Vote – 2012

•


•

•
Projected Latino Vote – 2012




Analysis by the NALEO Educational Fund, using Current Population Survey data
Latino Voter Impact – 2012




Registration data accessed from Voter Activation Network (VAN), except Nevada , which is from the Pew Hispanic Center
Growth & Continued Need




Analysis by the NALEO Educational Fund, using Current Population Survey data
Poor Political Engagement
Ongoing Issues on Election Day
Every FourthYear…
              New Systemic Challenges




Source: Brennan Center for Justice
Mass Mobilization
                National &
               Local Media
                Campaign
             PSAs, Ads, Progr
                   ams



                              National
Local Partner              Infrastructure
 Assistance                      Info via
Services, events             Hotline, Web, S
                                   MS
Mass Mobilization: ya es hora

Networks      Local             Radio         Internet        Mobile       Social       Events
              Television                                                   Media
                               National
 National      Monthly         weekly Civic   Resource         YEH         YEH        Outreach with
 PSAs          Vignettes       programs       Hub              WAP Site    Facebook   Local Partners

               Public          Local          Links to
 Quarterly     Affairs                                        Weekly SMS   YEH        Voter Registration
                               program        organizations                           Forum
 Specials      Program                                        Alerts       Twiitter

 Regular                       Radio          National &
 segments      Customized                     Local Video     Promotes     YEH
               PSAs            PSAs                           events       Flickr      Local Events
 programs                                     segments


 News           News                          PSAs                         YEH
                              Interviews
 Segments       Segments                      Vignettes                    YouTube


 Novela        Interviews      Local Radio    Blogs with
 storylines    with experts    Vignettes      experts


               Segments on
               VOD
Direct Engagement
Voter Rights Protection
Election Protection Smartphone
                     App
    Election Protection Smartphone App


•

•
•
•
•
The App: Educate & Empower
                   Voters
    Election Protection Smartphone App

•

•

•

•

•
How to Get the Election
    Protection Smartphone App
              How to Get the App

•



•

•
www.naleo.org
@NALEO @YAESHORA
   #LATINOVOTE

  (888) VE-Y-VOTA
  www.yaeshora.info

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Hablas Diseno: Conversaciones NALEO presentation

Editor's Notes

  1. Impact of 2010 Census and ongoing Latino pop growthSouth sees dramatic Latino growth – NC Latino population doubles (111%).Shaping America’s Political Landscape:The Latino Electorate
  2. Obama won Iowa, New Hampshire, and Nevada; giving Obama a massive head-start. Clinton then won Florida and Michigan handily, but both states were stripped off their DNCC delegates for moving their nominating primaries to January – Obama wasn’t On Super ”duper” Tuesday, California had largest payout – 370 delegates. Based on our analysis, Obama may have narrowly won CA if it weren’t for strong Latino voter support for Clinton. This win kept her campaign alive, allowing for one of the longest primary battles in history. __________________The Florida GOP nomination primary proved to be a vital win for McCain, and provided the momentum his campaign needed heading into Super Tuesday, after which he emerged as the presumed nominee. Although McCain won five points ahead of Romney, analysis by the NALEO Educational Fund using exit poll data shows that if no Latino had voted in that election, Romney would have won by several percentage points.__________________9.7 million Latinos voted in November– 28% more than 2004. The non-Latino vote increased by 3%.Latino voters comprised 7.4% of all voters in the 2008 general election – up from 6% in 2004.Decisive role in CO and NM; growing influence in IN and VA.
  3. 6.6 million Latinos vote – 18.8% more than 2006
  4. The NALEO Educational Fund develops its projections based on past voter participation in Presidential elections. This conservative methodology has proved effective at estimating turnout – in 2008 the NALEO projection fell short of actual turnout by 5%. In the 2010 midterm election, the NALEO projection was 2% short of actual turnout.At the national level, we project that more than 12 million Latinos will vote in the general election – a record number, and an increase of 26% from the historic 2008 election.
  5. In California – the nation’s most populous state and the 8th largest economy in the world – almost 1 million additional Latinos will vote in November, representing more than 1 in 4 voters statewide.
  6. Latino electorate large enough in some competitive states enough to determine outcome of electionLatinos will be critical in many other races, including Nevada’s.
  7. Latino potential electorate is growing rapidly, and more Latinos vote with each election. For 2012, we project record gains. 23.5 million citizens of voting-age, 14 million registered voters, 12.2 million actual votersHowever, the gap between Latino and non-Latino voter turnout persists – we only see incremental gains in the effort to close the gap. This is unacceptable.Without coordinated efforts to address this crisis, our community’s political participation will take generations to reach parity with the non-Latino electorate.
  8. We are in the midst of an ongoing assault against voter participation, with Latinos bearing a disproportionate share of the impact, all under the guise of “voter fraud” – a concern for which there is no proof.This map shows just the new legislation passed or introduced in the last year or so. I doesn’t show the states who had already passed restrictive legislation – such as Indiana and Georgia’s strict voter ID requirements, and Arizona’s proof of citizenship requirement.Research has shown two things, time and again. First, that the claim of widespread voter fraud – the oft-cited rationale for this type of restrictive legislation – is itself a fraud. Second, that requirements that voters furnish a state-issued ID places a particular burden on several electorates, including Latinos.
  9. Overcoming the Barriers to Political Participation
  10. NLCET is National strength and coordination, with local strategy and executionLocal work is coordinated through local tables.Multi-layered plan including voter protection, media outreach, research, and emphasis on VR and GOTV.Goal of registering and turning-out over 750,000 Latino voters.
  11. Our current hotline hours – 8am to 8pm EDT, M-F.Hotlines are linked on E-Day, to bifurcate English and Spanish calls.Our Declaration of Independence states that all men are created equal. This sense of fairness that undergirds our democracy is one of the things that makes this country so great. That is why it is unfair that legislatures across the country have passed laws that make it impossible to difficult for responsible Americans – particularly the elderly and communities of color – to vote this November. It is vital that we all work together to ensure that eligible American voters are able to continue to participate in our democracy. The Election Protection Smartphone App is a dynamic tool that will educate voters on their rights and empower them to take action so they can vote.Recent changes to voting laws could potentially heighten the confusion voters and poll workers have about the voting process and increases the need to fully educate voters about their rights and what they need to do to vote this November
  12. That is why Lawyers’ Committee, NALEO, NOI, Rock the Vote and Verified Voting joined forces to develop a smartphone app will provide voters all the information they need to vote in the palm of their hand.Americans are becoming more accustomed to accessing information through their smartphone, particularly communities of colorWe know according to a 2012 study by Pew that African –Americans and Latinos have adopted smartphones at a higher rate then other Americans with 49% smartphone adoption compared to the national average of 46%.This is of particular importance because studies have consistently shown that voter suppression legislation could have a disproportionate impact on communities of color. A report by the Brennan Center for Justice found that 1 in 4 African-American eligible voters nationwide lack a government-issued photo ID. African-American and Latino voters in FL and OH used early voting at significantly higher rates than their white counterparts in 2008.More and more people reach for their mobile devices to access information, so in 2012, Election Protection is meeting voters where they are—their smartphones.
  13. The app will be available for free on all smarpthones and allow voters to:Verify their registration statusAs we get closer to Election Day, find their polling placeUse the FAQ to get key information like voter ID laws in their statesFind out what voting system they will vote onCall or email Election Protection to report a problem or ask questions.But it’s not just about that one voter. People continuously ask, “how can I help ensure my community is able to vote this year? What can I do?” Now we have a clear answer. Download the app, verify your information, then go out and ensure your family, friends, church members and neighbors have the information they need to vote this November. We live in the greatest democracy in the world and our nation is at its best when more of its eligible citizens turn out and vote. The Election Protection smartphone app will be a vital tool to ensure all eligible voters can cast a ballot on Election Day and we look forward to working with our partners to make that a possibility.
  14. But it’s not just about that one voter. People continuously ask, “how can I help ensure my community is able to vote this year? What can I do?” Now we have a clear answer. Download the app, verify your information, then go out and ensure your family, friends, church members and neighbors have the information they need to vote this November. We live in the greatest democracy in the world and our nation is at its best when more of its eligible citizens turn out and vote. The Election Protection smartphone app will be a vital tool to ensure all eligible voters can cast a ballot on Election Day and we look forward to working with our partners to make that a possibility.