WOBI.com is a powerhouse of actionable ideas helping to educate today\'s top business leaders.

1. Wobi.com
A powerhouse of actionable ideas from people shaping the business world
Available for all those with a thirst for knowledge - anytime, anywhere…

3. INTRODUCING WOBI.COM
WOBI.COM

4. VISION AND MISSION
Vision:
WOBI (pronounced “whoa-bee”) is an unparalleled source of insight and inspiration.
An exciting online experience, featuring the most relevant and actionable business content, freely
available to the world – Videos, documentaries and blogs. A global community dedicated to
those who work to put ideas into action every day.
Content Mission:
o To create a central hub for the most relevant, actionable global management content directly
from proven movers and shakers.
o The very best multimedia content centered around 8 key themes.
o A year-round opportunity to engage with the global business community.

5. WOBI THEMES

6. Marketing Plan
Print
• The Wall Street Journal to run in March or April. Circulation: 733,611
• Bloomberg Businessweek, to run in March or April. Circulation: 923,457
• Financial Times, to run in March or April. Circulation: 796,291
• Strategy+Business, to run Summer 2012 (out 5/29/12). Circulation:
98,546
• MIT Sloan Management Review, to run Summer 2012 (out 6/21).
Circulation: 20,000
Digital/Social Media – banner ads to run on these sites (Impressions)
• Bloomberg.com: 13.8MM
• Businessweek.com: 6.6MM
• Knowledge @ Wharton: 830,000
• WSJ.com: 14,661,000
• Search Engine Optimization
• Social/Professional Media Integration.
Emails:
• Inspiring Ideas newsletter, HSM News section: 45K 1x/month from March
– July 2012
• Emails 2x/month:
1. From March – July 2012: 45K (2x/month)
2. From March – October 2012: 2,150,000 (2x/month)

7. Demographics
US website projected 2012.
Visitors(in pages views) Registered users By Company size
+3.5 MM +350k 42% 40% 18%
Small Large
Medium
By Job Title By Gender
26% 24% 22% 16% 8% 4% 55% 45%
Director Vice president C-Level Not declared Manager Other
Male Female
72%
By Industries
26% 20% 16% 15% 6% 5% 4% 3% 2% 2% 1%
Services Other Manufacturer Finance, Trans, Construction Retail Wholesale Mining Not Governmen
Insurance Com and declare t offices
and Real Public
State Service

8. Social Media Demographics
US website projected 2012.
60.000 followers
125.000 fan page users
15.000 followers
100.000 videos views