Mozilla Campus Rep Program Overview

•

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Jay Patel

Overview of the Mozilla Campus Reps program, including our goals, what reps are doing, and plans for 2009-10.

Tecnologia Notícias e política

Agenda
• Overview

• Program goals

• Current activities

• What’s new

• Roadmap

• Challenges

• Q&A
2

Campus Reps Overview

• Communication and activities

• SFX group: 3000+, Facebook: ~300, Twitter: 83 and growing

• Events, campaigns, and community participation

• Strong growth over past 2 years

• Launched in 2007 with 75 students signed up

• 600+ reps in 2008; ~500 already registered ﬁrst month for 2009-10

3

Why Students?

• Passionate and inﬂuential

• Lots of time to be active

• People on the ground

• Truly global community

• Key user segment

• Word of mouth and recruiting

4

What they’re doing

Events
Campaigns
Community

•  Conferences
•  Back to School
•  India

•  Fairs & Festivals
•  Download Day
•  Labs

•  Download Fests
•  “On the Street”
•  Add-ons

•  Presentations
•  Firefox 3.5
•  Education

6

Current Initiatives

• Keep up with the rolling nature of program (school calendars are different
around the world)

• Address revolving membership as students come and go (help students
recruit successors)

• Support bigger events that bring reps together (regional meetups, national
conferences, etc)

• Improve mechanics of the program (make it easier to manage large
community of reps)

10

Challenges

• Individual mentoring and 1:1 collaboration

• International marketing materials

• Incentives and providing support

• Syncing schedules and planning in advance

• Engagement and retention

11

Opportunity

• Developing strong community leaders

• More cross-functional collaboration within Mozilla

• Continued growth in emerging markets

• Support for Foundation’s education initiative

12

Q&A

Thank You
campusreps@mozilla.com

13

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Mozilla Campus Rep Program Overview

1. Mozilla Campus Reps Jay Patel

2. Agenda • Overview • Program goals • Current activities • What’s new • Roadmap • Challenges • Q&A 2

3. Campus Reps Overview • Communication and activities • SFX group: 3000+, Facebook: ~300, Twitter: 83 and growing • Events, campaigns, and community participation • Strong growth over past 2 years • Launched in 2007 with 75 students signed up • 600+ reps in 2008; ~500 already registered ﬁrst month for 2009-10 3

4. Why Students? • Passionate and inﬂuential • Lots of time to be active • People on the ground • Truly global community • Key user segment • Word of mouth and recruiting 4

5. Program Goals • Connect with students and faculty to build strong network • Raise Firefox brand awareness on campuses • Educate people about open source and the Mozilla mission • Support Mozilla marketing activities and campaigns • Provide a gateway into the general Mozilla community • Drive Firefox downloads and adoption within key segment 5

6. What they’re doing Events Campaigns Community •  Conferences •  Back to School •  India •  Fairs & Festivals •  Download Day •  Labs •  Download Fests •  “On the Street” •  Add-ons •  Presentations •  Firefox 3.5 •  Education 6

7. What they’re doing… 7

8. What’s New? • Campus Reps Logo + Guide • Regional Leaders • Mozilla Clubs • Testimonials • Mini-Campaigns • Self-Service Marketing Materials 8

9. 2009 Roadmap • Q1: Online guide on SFX, 2009-10 Registration begins • Q2: Firefox 3.5 planning/launch, Recruiting, Logo • Q3: Top 25 search, Back to School campaign, Clubs • Q4: Events, Swag packs, Seasonal activities & campaigns 9

10. Current Initiatives • Keep up with the rolling nature of program (school calendars are different around the world) • Address revolving membership as students come and go (help students recruit successors) • Support bigger events that bring reps together (regional meetups, national conferences, etc) • Improve mechanics of the program (make it easier to manage large community of reps) 10

11. Challenges • Individual mentoring and 1:1 collaboration • International marketing materials • Incentives and providing support • Syncing schedules and planning in advance • Engagement and retention 11

12. Opportunity • Developing strong community leaders • More cross-functional collaboration within Mozilla • Continued growth in emerging markets • Support for Foundation’s education initiative 12

13. Q&A Thank You campusreps@mozilla.com 13

Mozilla Campus Rep Program Overview

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