Presentation I gave during the Purple Session for Yahoo! Philippines Pitong Pinoy Awardees.

1. “eighty percent
of success is
showing up.”
—Woody Allen

2. “There are no
accidents in life.”
— Master Oogway (from the movie “Kung Fu Panda”)

3. Yellow Boat Project
Little things can
change this nation Jay Jaboneta
Fire Starter, Philippine Funds for Little Kids

4. The Yellow Boat Project
The Main Ideas
• Community-driven. Crowd-funding. Crowd-sourcing.
• The project as a ‘virus.’
• You can start your own mini-project, right NOW!

5. IT IS NOW SO EASY TO BE CONNECTED…
These are just some of the people I’ve met on online channels.

6. "If you think you're too
small to have an impact,
try going to bed with a
mosquito in the room."
- Anita Roddick, Founder of Body Shop

7. It all started in October 2010 with a single
conversation…
ONE goal:
Build a boat.

8. The result in 5
months…

9. 1 yellow boat…
200 school bags with school supplies
1 medical and dental mission
1 organization devoted to Layag-Layag

10. The result in 10
months…

11. In 10 months
Zamboanga Masbate
• 2 yellow boats (motorized; can accommodate 20 • 25 yellow boats (1 motorized)
kids per ride)
• 400 school bags with school supplies • 1 makeshift classroom (4 rooms)
• 3 medical and dental missions • 300 school bags with school supplies
• 1 plastic bottle light bulbs project • 1 medical and dental mission
• 2 book donations • 1 book donation
• 1 organization devoted to Zamboanga
• 1 organization devoted to Masbate
• 12 college scholars
• 1 600-meter water pipe

12. SOCIAL MEDIA BUILT OUR BRAND
One Facebook status
Friends’ re-posts
Bloggers started writing about it
One blogger celebrated his blog’s anniversary by doing
another fund-raising drive
TV, Radio, Print started to notice

13. We have come to believe that we can build…
• A community-driven “living” network for a new
brand of volunteerism.

14. A living network that gives individuals and
organizations:
• A chance to help build healthy communities.

15. How “news” can spread these days
Hour 18 Hour 24
Hour 12
Hour 6 Editorial
Sharing
Micromedia
Hour 0
Something Mainstream
Search
happens
Blogs

16. “I alone cannot
change the world,
but I can cast a
stone across the
waters to create
many ripples.”
― Mother Teresa

17. Adapted from the Dragonfly Effect
Spinning the WEB
of goodwill…

18. 1 Develop a clear goal.
There is elegance in simplicity.
•FOCUS

19. 2 Reverse the rules.
How might others might address the
challenge? Do the opposite.
•GRAB ATTENTION

20. 3
Tell a good (truthful) story.
Tell stories that connect on an
emotional level.
•ENGAGE

21. 4 Design for collaboration.
Enable others to contribute and choose
their own weapon.
•TAKE ACTION

22. Drop a stone in a
bucket and the
ripples radiate out.

23. Most revolutions
are sparked by the
actions of a few
ordinary people.
FINAL THOUGHTS…

24. A personal request:
1) Invite us to share our story to other organizations and help us
spread our story
2) Support our dream to help all kids who swim to school in 12
months
3) Buy a copy of Readers Digest’s October 2011 issue
4) Vote for us to be the Liberal Project at
http://www.fnf.org.ph/theliberalproject/index-vote.php?v=22
Like us on http://www.facebook.com/philippine.funds

25. Thank You!
If you want this presentation…
 Email: jayjaboneta@gmail.com
 Website: www.jayjaboneta.com
 Twitter: twitter.com/jayjaboneta
 Facebook: www.facebook.com/jay.michael.jaboneta