The document provides seven tips for effective brainstorming and six ways to undermine brainstorming sessions. The seven tips are to sharpen the focus, establish playful rules, number ideas, build on others' ideas, make use of the space, stretch mental muscles, and get physical. The six brainstorming killers are allowing the boss to speak first, giving everyone a turn, limiting participation to experts, holding sessions off-site, prohibiting silly ideas, and requiring everything to be written down.

5. “The best way to get a good idea is to get a lot of ideas.” —Linus Pauling — Linus Pauling

6. Seven Secrets to Better Brainstorming

7. 1. Sharpen the Focus http://flickr.com/photos/stevewall/1095860966/

8. 2. Playful Rules http://flickr.com/photos/dsnet/332142536/

9. 3. Number Your Ideas http://flickr.com/photos/lwr/206471797/

10. 4. Build and Jump http://flickr.com/photos/nfg/370797105/

11. 5. The Space Remembers http://flickr.com/photos/exfordy/429421469/

12. 6. Stretch Your Mental Muscles http://users.skynet.be/J.Beever/frog.html

13. 7. Get Physical http://www.flickr.com/photos/perspective/633350387/

14. Stick Figures 101 Dave Gray, XPLANE Dave Gray, XPLANE http://communicationnation.blogspot.com/2005/12/visual-thinking-practice-draw-stick.html

15. Six Ways to Kill a Brainstorm

16. -1. The Boss Speaks First

17. -2. Everybody Gets a Turn http://www.flickr.com/photos/ajc1/2799103829/

18. -3. Experts Only Please http://www.flickr.com/photos/dpurdy/2221438686/

19. -4. Do It Off-site http://www.flickr.com/photos/myecholalia/307201961/

20. -5. No Silly Stuff http://www.flickr.com/photos/sternisha/56417328/

21. -6. Write Down Everything http://www.flickr.com/photos/martinroell/128321059/

22. Thanks!