I Hate Process/I Love Process - Why designers are divided about process, and what to do about it.
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This document summarizes a discussion between Joan Vermette and E. Christina Persson on the debate among designers about whether they love or hate process. They discuss how some designers are divided on this issue and what organizations can do to address it. The discussion covers identifying where an organization may be out of balance in terms of thinking, making, or drawing. It also provides examples of how organizations can better facilitate thinking, making, or drawing activities to improve the design process.
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I Hate Process/I Love Process - Why designers are divided about process, and what to do about it.
- 1. Joan Vermette, @jayeffvee User Experience Consultant I Hate Process. I Love Process Why designers are divided about process & what to do about it. E. Christina Persson, @christina_xd Experience Design Director
- 2. E. Chris9na Persson Joan Verme>e @chris9na_xd @jayeffvee
- 3. • The Hate/Love debate over process • The Intersec9on • How to create change in organiza9ons to get what we need • How to iden9fy and assess our own orienta9on and skills What we’ll talk about
- 4. Process
- 5. I Hate Process. Kill Bill. Mo9on Picture. Directed by Quen9n Taran9no. Miramax Films, 2003.
- 6. I Love Process. I Hate Process. Kill Bill. Mo9on Picture. Directed by Quen9n Taran9no. Miramax Films, 2003.
- 7. So what’s the right answer?
- 8. So what’s the right answer? It depends.
- 9. So what’s the right answer? It depends. . . . like anything we design.
- 10. When 7 out of 10 Americans were asked about the last 9me 9me they felt they “had to have” a product, it was due to design. Kelton Research Marty Neumeier, The Designful Company, 2009
- 11. 47% of “rapidly growing” Bri9sh businesses rank design first among their key success factors. Design Council study. Marty Neumeier, The Designful Company, 2009
- 12. Gather Assump9ons & Requirements -‐ Analyze Compe99on -‐ Understand Goals & Tasks -‐ Develop Personas & Scenarios -‐ Build Content Model -‐ Design Informa9on Architecture -‐ Priori9ze Features -‐ Design Interac9on – Prototypes & Pa>erns – Validate Usability Prepare – Understand – Render – Iterate – Test -‐ Enable Plan – Define -‐-‐ Develop – Extend Discover – Define – Develop – Deliver Conceive – Plan – Make Iden9fy the Problem -‐ Iden9fy Criteria and Constraints -‐ Brainstorm Possible Solu9ons -‐ Generate Ideas -‐ Explore Possibili9es -‐ Select an Approach -‐ Build a Model or Prototype -‐ Refine the Design Define the problem -‐ Gather per9nent informa9on -‐ Generate mul9ple solu9ons -‐ Analyze and select a solu9on -‐ Test and implement the solu9on Research -‐ Modeling -‐ Scenarios -‐ Framework -‐ Detailed Design Discovery & Research -‐ Interac9on Design -‐ Visual Design – Engineering Ask -‐ Imagine -‐ Plan -‐ Create – Improve Define -‐ Collect -‐ Brainstorm and Analyze -‐ Develop -‐ Feedback – Improve Research & Analysis -‐ Concept – Design -‐ Develop Analyze -‐ Create -‐ Test Understand -‐ Explore -‐ Ar9culate – Realize Define – Design – Guide Analysis -‐ Design -‐ Implementa9on – Deployment Concept -‐ Prototype -‐ Validate Internally -‐ Test Externally -‐ Learn from User Behavior -‐ Iterate Uncover -‐ Define -‐ Ideate -‐ Build the Concept – Design Inves9gate – Sketch – Build
- 13. Draw Make Think Illustra9on: Brandon Baselice
- 14. Define problem Define business goals Research users Research market Conduct compara9ve analysis Define scope Think Illustra9on: Brandon Baselice
- 15. Imagine what could be Sketch &Ideate Refine & Detail Build consensus Prototype Test & Revise Draw Illustra9on: Brandon Baselice
- 16. Measure Set 9meline & milestones Build Deliver Extend Make Illustra9on: Brandon Baselice
- 17. Draw Make Think Illustra9on: Brandon Baselice
- 19. When process chafes us as designers it’s a sign that an organiza9on is out of balance with one of these three key ac9vi9es.
- 20. The Organiza9on Think D M T M T D Draw Make
- 21. The Organiza9on Think D M T M T D Draw Make
- 22. Think D M The Organiza9on h>p://www.flickr.com/photos/lauggh/443244547/in/faves-‐74877869@N05/
- 23. • Over-‐focus on data & proof • Lack of focus on the outcome • Endless discussions about strategy • Sense that the team is looking for the one true perfect – & provable – answer Think D M The Organiza9on Indicators
- 24. • Create project plan • Create brief with team • Publish plan and brief • Refer to plan/brief regularly • Establish guidelines for “Research project” Think D M The Organiza9on Facilitates Make Facilitates Draw • Start sketching! • Keep sketching! • Test • Refine
- 25. The Organiza9on Think D M T M T D Draw Make
- 26. T M Draw The Organiza9on E. Chris9na Persson
- 27. T M Draw h>p://www.flickr.com/photos/richardmccoy/6379314895/
- 28. T M Draw The Organiza9on Indicators • “I know it when I see it.” • Nonchalance at the business goal and the defini9on phase. • Design by trial & error: changing requirements • When you approach finishing the design asympto9cally. You never finish the details.
- 29. T M Draw The Organiza9on Facilitates Think Facilitates Make • Design Studio • Steal other peoples’ research • Ask “How do we know when we hit the mark?” • Ask “Why” five 9mes • Set design milestones • Capture the tenets and keep referring back to them • Introduce the concept of phasing
- 30. The Organiza9on Think D M T D T M Draw Make
- 31. The Organiza9on T Make D h,p://www.flickr.com/photos/dukejeffrie/17764144/in/faves-‐74877869@N05/
- 32. The Organiza9on T Make D Indicators • Your key indicator is when they are focused on produc9on, and don’t leave room for visioning. • When you feel like you’re taking an oral-‐ exam on what you’ve learned up to that point, and are learning nothing new. • When drawing is not specula9ve • There’s no 9me for “what if….?”
- 33. The Organiza9on T Make D Facilitates Think Facilitates Draw • Collude with the business • Sprint Zero (for Agile) • Pull the differen9ators into a separate environment • Don’t do wireframes • Create a mini-‐spec • Use screenshots as starter to explore ideas • Ad-‐hoc sketch/whiteboard sessions with core team • Proof-‐of-‐Concept sprints (for Agile)
- 34. Facilitates Think • Design Studio • Steal other peoples’ research • Ask “Why” five 9mes • Collude with the business • Ask “How do we know we hit the mark?” • Sprint Zero for vision work (Agile) • Pull the market differen9ators into a separate environment Illustra9on: Brandon Baselice
- 35. Facilitates Draw • Start sketching & keep sketching • Test & refine • Don’t do wireframes • Mini-‐spec if team needs some guidance • Use drawing to elucidate the not yet ar9culated needs. • Ad-‐hoc sketch sessions with core team. • Use screenshots as starter to explore ideas • Use latest build as prototype to test implemented design • Proof-‐of-‐concept sprint to enable explora9on (Agile) • Pull the market differen9ators into a separate environment
- 36. Facilitates Make • Create brief with team (via kick-‐off with stakeholders & core team). • Set design milestones, or even overall project plan • Publish plan and brief • Refer to plan and brief regularly (to counter changing requirements) • Capture the tenets & keep referring to them • Introduce concept of phasing • Establish guidelines for a ‘research project’ Illustra9on: Brandon Baselice
- 37. Enter into the enemy’s strengths in order to defeat them from within. Walter Benjamin h>p://walterbenjaminportbou.cat/en/content/walter-‐benjamin
- 38. D M Engage + Guide = Balance . . . start with their strength If you’re expected to bring research results to the next mee9ng, bring sketches based on those research results. Think
- 39. T M Draw Engage + Guide = Balance . . . start with their strength Host a design studio to gather requirements and funnel down to single concept.
- 40. T D Make Engage + Guide = Balance . . . start with their strength Use the latest build as a prototype and put in front of users to uncover user needs.
- 41. So what about you?
- 42. So what about you? Are you a...
- 43. D Thinker M T M Draw T D Make
- 44. D Think M T M Drawer T D Make
- 45. D Think M T M Draw T D Maker
- 46. • When you’re on a project, what gives you that sense of flow? • Do you find it impossible to grasp and organize details un9l you have a sense of the whole? • Do you frequently feel “I don’t know the solu9on un9l I see it?” • Do you find it hard to act un9l you know the dates? Joan Verme>e
- 47. and get sucked into the vortex. You can be in sync with the organiza9on h>p://sc6.blogspot.com/2010/04/todays-‐quote-‐when-‐was-‐this-‐quote-‐made.html
- 48. You can be out of sync with the organiza9on And feel an inordinate amount of stress h>p://www.flickr.com/photos/photolosophybyruss/5465729022/
- 49. So it’s good to know where you sit
- 50. So it’s good to know where you fit And know where you need to grow.
- 51. Summary • The Hate/Love debate • The Intersec9on – Do the designers & organiza9on have what they need? • Iden9fy + Engage + Guide = Balance – Iden9fy the organiza9on – Engage via their strength – Guide & develop weak design muscles • Start with yourself
- 52. Tell us your stories. What remedies have you used or would try? What struggles are you facing? What are your successes? E. Chris9na Persson chris9na@madpow.com @chris9na_xd Joan Verme>e jayeffvee@mac.com @jayeffvee Thanks to Brian Ling (thinkdrawmake.com, Design Sojourn). Discussion
- 53. • Think – Draw – Make. Brian Ling, thinkdrawmake.com, Design Sojourn • Define the problem -‐ Gather per9nent informa9on -‐ Generate mul9ple solu9ons -‐ Analyze and select a solu9on -‐ Test and implement the solu9on [Industry Ini9a9ves for Science and Math Educa9on (IISME)] • Research -‐ Modeling -‐ Scenarios -‐ Framework -‐ Detailed Design [Cooper's descrip9on of their process] • Discovery & Research -‐ Interac9on Design -‐ Visual Design – Engineering [Boxes and Arrows] • Ask -‐ Imagine -‐ Plan -‐ Create – Improve [EiE: Engineering is Elementary] • Define -‐ Collect -‐ Brainstorm and Analyze -‐ Develop -‐ Feedback – Improve [Chicago Architecture Founda9on] • Research & analysis -‐ Concept -‐ Design – Develop [Konigi. Note, every cycle here has analyze -‐ create – test] • Understand -‐ Explore -‐ Ar9culate – Realise [Meld studios] • Analysis -‐ Design -‐ Implementa9on – Deployment [UPA] • Gather Assump9ons & Requirements -‐ Analyze Compe99on -‐ Understand Goals & Tasks -‐ Develop Personas& Scenarios -‐ Build Content Model -‐ Design Informa9on Architecture -‐ Priori9ze Features -‐ Design Interac9on -‐ Prototypes & Pa>erns -‐ Validate Usability. [Peter Merholz, peterme.com 2002.] • Concept -‐ Prototype -‐ Validate Internally -‐ Test Externally -‐ Learn from User Behavior – Iterate [Jeff Gothelf] • Conceive -‐ Plan – Make [Richard Buchanan] • Define-‐ Design – Guide [Joan Verme>e] • Plan -‐ Define -‐ Develop – Extend. [Russ Unger] • Prepare – Understand – Render – Iterate – Test Enable[(Purite Process, Russ Unger] • Discover – Define – Develop – Deliver [Bri9sh Design Council] • Inves9gate – Sketch – Build [Chris9na Persson] • Iden9fy the Problem -‐ Iden9fy Criteria and Constraints -‐ Brainstorm Possible Solu9ons -‐ Generate Ideas -‐ Explore Possibili9es -‐ Select an Approach -‐ Build a Model or Prototype -‐ Refine the Design. [NASA] • Uncover -‐ Define -‐ Ideate -‐ Build the Concept – Design [David Armano] • Design process visualiza9on. [David Armano] Sources: Models of the Design Process