Indy e-tour

1. Jay Love, ePMT Co-Founder and CEO Major Donors Evolve from Everywhere: Internet Tools for Relationship Building

3. The Rules Still Apply (It’s all about relationships… not technology)

4. 2006 Contributions: $295 Billion Source: Giving USA Foundation – AAFRC Trust for Philanthropy 83% of All Monies Given by Individuals!

6. Average Hours Spent Per Week: Source: Forrester Research 2007 Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7

7. Demographics of Internet Users Source: Pew Internet & American Life Project, 2006 Annual Household Income Income Level Percentage $75,000+ 91% $74,999 – $50,000 86% $49,999 – $30,000 80% Less than $30,000 53%

8. Why Now? Most Popular Online Activities Number of Participants Source: Pew Internet & American Life Project, 2005 182M 169M 157M 155M 145M 135M 22M

9. *Estimates provided by ePhilanthropy Foundation Estimate 2001 = $550 million Estimate 2002 = $1.1 Billion Estimate 2003 = $1.9 Billion Estimate 2004 = $2.62 Billion Estimate 2005 = $4.53 Billion Estimate 2006 = $8.15 Billion Estimate 2007 = 15.77 Billion *The United States represents slightly more than ½ the Global Online Philanthropic Market Online Giving Estimates*

14. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

16. Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation

17. A “before” and “after” example

20. Needle in a Needle Stack

21. Breakthrough the Clutter

22. Keeping it simple Prospect Website Gather Information Use Email Database

23. INTEGRATION is the KEY! Next Steps

24. Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28

26. Personalized Fundraising Pages Peer Fundraising Online

28. Personalized Event Fundraising

29. Build a Community

30. Build a Community

31. What it is and What it Can Mean to Your Organization Web 2.0

32. Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.

33. Web 1.0 vs. Web 2.0

34. Online Video Use has Exploded Source: The Wall St. Journal , 2006

35. Fun Video

36. Video is Easy

37. "A lot of our successes don't have anything to do with anything our executives thought were a good idea." – Sergey Brin, Google

38. Social Networking Boom

39. Social Networking and Video

40. Widgets on Social Sites

42. Go to Them (e.g. RSS)

45. RSS in Action

46. Podcasts

47. Easy to Learn How

48. Message Boards

49. Wikipedia Exposure

50. "Do one thing every day that scares you." – Eleanor Roosevelt

51. Oprah or Martha Would be Proud!

52. Oprah or Martha Would be Proud!

53. "A year from now you may wish you had started today." – Karen Lamb

55. 1. Set up a Gmail Account

56. 2. Post Pics to Flickr

57. 3. Try a Microblog

58. 4. Create a Google Alert

59. 5. Set Up an RSS

60. 6. Share a YouTube Video

61. 7. Really Use Your Cell Phone (Send a text or a video)

62. 8. Join a Social Network

63. 9. Share PowerPoint Slides (Save a tree or two!)

64. 10. Play a Video Game

65. Thank you! Jay B. Love, ePMT Co-Founder and CEO [email_address]