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Premier eTour Sponsors North American Sponsors North American eTour Sponsors Welcome to the eTour!
.COM  .ORG  .NET  .EDU  .GOV helping nonprofits cultivate prospects, build relationships and raise money online connecting the dots
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ONLINE GIVING ESTIMATES
ePhilanthropy Toolbox ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global nonprofit Resource center www.ePhilanthropy.org/GNRC   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Jay Love, ePMT Co-Founder and CEO Major Donors Evolve from Everywhere: Internet Tools for Relationship Building
[object Object],Photo credit:  Sorin   Brinzei
The Rules Still Apply (It’s all about relationships… not technology)
2006 Contributions: $295 Billion  Source: Giving USA Foundation – AAFRC Trust for Philanthropy 83% of All Monies Given by Individuals!
[object Object],How To Succeed Online
Average Hours Spent Per Week: Source: Forrester Research 2007 Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7
Demographics of Internet Users Source:  Pew Internet & American Life Project, 2006 Annual Household Income Income Level Percentage $75,000+ 91% $74,999 – $50,000 86% $49,999 – $30,000 80% Less than $30,000 53%
Why Now? Most Popular Online Activities Number of Participants Source:  Pew Internet & American Life Project, 2005 182M 169M 157M 155M 145M 135M 22M
Key Takeaways ,[object Object],[object Object],[object Object],[object Object]
Be Like Martha or Oprah   ,[object Object]
 
 
Use All Your Tools  Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
[object Object],Carrie Johnson, Senior Analyst  Forrester Internet Research
Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation
A  “before” and “after” example
Integration on Web Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Privacy ,[object Object],http://www.the-dma.org/privacy/creating.shtml
Needle in a Needle Stack
Breakthrough the Clutter
Keeping it simple Prospect Website Gather Information Use Email Database
INTEGRATION is the KEY! Next Steps
Example Plan Sept Oct Nov.  Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing  e-mail 9/20 TM campaign starts 10/1 Year end direct mail  11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28
Integrate Online and Offline Appeals   ,[object Object]
Personalized Fundraising Pages Peer Fundraising Online
Results: Personalized Event  Fundraising   ,[object Object],[object Object],[object Object],[object Object]
Personalized Event  Fundraising
Build a Community
Build a Community
What it is and What it Can Mean to Your Organization Web   2.0
Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.
Web 1.0 vs. Web 2.0
Online Video Use has Exploded Source: The Wall St. Journal , 2006
Fun Video
Video is Easy
"A lot of our successes don't have anything  to do with anything our executives  thought were a good idea." –  Sergey Brin, Google
Social Networking Boom
Social Networking and Video
Widgets on Social Sites
7 Tips for Successful  Social Network Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Go to Them (e.g. RSS)
 
 
RSS in Action
Podcasts  
Easy to Learn How
Message Boards
Wikipedia Exposure
"Do one thing every day that scares you." –  Eleanor Roosevelt
Oprah or Martha  Would be Proud!
Oprah or Martha  Would be Proud!
"A year from now you may wish you had started today." –  Karen Lamb
Epilogue ,[object Object],[object Object],[object Object],[object Object]
1. Set up a Gmail Account
2. Post Pics to Flickr
3. Try a Microblog
4. Create a Google Alert
5. Set Up an RSS
6. Share a YouTube Video
7. Really Use Your Cell Phone (Send a text or a video)
8. Join a Social Network
9. Share PowerPoint Slides (Save a tree or two!)
10. Play a Video Game
Thank you! Jay B. Love, ePMT Co-Founder and CEO [email_address]
Connecting the Net Generation With Your Cause: FaceBook, MySpace & Millennials Greg McHale Founder & CEO © 2008 www.ephilanthropy.org
“ A NEW GENERATION REINVENTS PHILANTHROPY” WALL STREET JOURNAL, AUGUST 21 ST , 2007 ,[object Object]
US Population Data sourced from US Census Population Survey 2006 and Wikipedia By the year 2010 it  is estimated that Millennials will out number Baby Boomers.
Who Are They ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Understanding Millennials – PASSHE Conference ‘05
Millennials Have Only Known ,[object Object],[object Object],[object Object],[object Object],[object Object]
Millennials Have Only Known ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Next Great Generation ,[object Object],[object Object],[object Object],[object Object],Millennial Cause Study 2006 –  Cone Inc & AMP Insights
Millennials and Philanthropy ,[object Object],[object Object],[object Object],[object Object],Engaging the Next Generation: How to Non-profits can reach young adults, The advertising council 2000
They Are “Doers” ,[object Object],[object Object],[object Object],[object Object],Millennial Cause Study 2006 – Cone Inc & AMP Insights
What they Do Millennial Cause Study 2006 – Cone Inc & AMP Insights
Volunteering: College Students ,[object Object],[object Object],College Students Helping  America, National Community Service, 2005
Volunteer Rates Volunteering in America 2007 – National & Community Service
Technology and Gadgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Citizen Paper, Allison Fine , Case Foundation , 2008 Alloy College Explorer Survey 2007, Alloy Media + Marketing
Spending with a Conscious ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Alloy College Explorer Survey 2007, Alloy Media + Marketing
Brands Perceived As Most Socially Responsible ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Alloy College Explorer Survey 2007, Alloy Media + Marketing  Social Responsibility continues to be a focal point for this generation. Good will branding, if consistent, relevant and authentic, has great potential to influence both purchase intent and longer term loyalty” –  Samantha Skey EVP , Alloy Media + Marketing
Teens 12-17 years old ,[object Object],[object Object],[object Object],[object Object],[object Object],Ball State University Center for Media Design 07 as reference in “My Well Connected Life” 9/2007
More on Teens ,[object Object],[object Object],[object Object],[object Object],Ball State University Center for Media Design 07 as reference in “My Well Connected Life” 9/2007
Social Networks Are Significant  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ball State University Center for Media Design 07 as reference in “My Well Connected Life” 9/2007
Top Social Network Sites Compete.com  - Feb 2008 Results
Survey Says….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 & Social Networking Nonprofit Survey, March 2008  - David Crusoe, Willam Nourse & Eric Whitney
Survey Says….. Web 2.0 & Social Networking Nonprofit Survey, March 2008  - David Crusoe, Willam Nourse & Eric Whitney
Ways social networking tech. have contributed value ,[object Object],[object Object],[object Object],[object Object],Web 2.0 & Social Networking Nonprofit Survey, March 2008  - David Crusoe, Willam Nourse & Eric Whitney
Steps to Promote Your Cause on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Promote Your Cause on Facebook in Six Easy Steps ,  Soha El-Borno TechSoup, Aug 15,2007
Advice for Nonprofits ,[object Object],[object Object],[object Object],[object Object],Using Facebook and MySpace for Advocacy and Fundraising: Interview with Carie Lewis of the HSU, Wild Apricot.com
Advice for Nonprofits ,[object Object],[object Object],[object Object],Using Facebook and MySpace for Advocacy and Fundraising: Interview with Carie Lewis, Wild Apricot.com
Nonprofits are leveraging social networks
Why Important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How should you do it? ,[object Object],[object Object],[object Object]
Potential Tools ,[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Micro-Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object]
Video ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pictures ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Lab ,[object Object],[object Object],[object Object],[object Object],[object Object]
So.  Let’s do it. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reference and Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! Greg McHale Founder & CEO © 2008 www.ephilanthropy.org
Search Engine Optimization: Attract More Donors and Visitors to Your Site!   Every nonprofit should have a website that actually furthers its mission -- not just describes it Allan Pressel,  CEO/Founder CharityFinders 877-456-3210 www.CharityFinders.com [email_address]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Search Engine Optimization (part 1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization (part 2) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization (part 3) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization (part 4) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page Rank ,[object Object],[object Object],[object Object],[object Object]
Search Engine Marketing (SEM) is Cost Effective ,[object Object],[object Object]
Sponsored Link: to attract clients
Landing Page: for clients
Sponsored Link: to attract donors
Landing Page: for donors
Setting up a PPC campaign Tools ,[object Object],[object Object]
Financial (i.e., fundraising) transactions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Non-financial transactions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information Allan Pressel, CEO/founder [email_address] www.CharityFinders.com 1-877-456-3210 18337 Grevillea Avenue Redondo Beach, CA  90278
Premier eTour Sponsors North American Sponsors North American eTour Sponsors Thank you & Good Luck!

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