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Social Media for Professional Advancement

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Jay Bernhardt
Jay Bernhardt

How to go 2.0 without stepping in #2! Presentation made at SOPHE 2013 Annual Meeting by Dr, Jay Bernhardt in Orlando, Florida, USA.

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@jaybernhardt Using Social Media for Professional Advancement Jay M. Bernhardt, PhD, MPH Professor and Chair of Health Education and Behavior Director, Center for Digital Health and Wellness College of Health and Human Performance Society for Public Health Education-Trustee for Special Initiatives SOPHE Annual Meeting 2013, Orlando, Florida, USA
@jaybernhardt How To Go 2.0 Without Stepping in #2 Using Social Media for Professional Advancement
@jaybernhardt Special Thanks to These 2.0 Gurus • Gari Clifford, Oxford University • Erin Edgerton Norvel, Danya International • BJ Fogg, Stanford University Persuasion Lab • Mandi Hall, University of Florida • Craig Lefebvre, RTI International & socialshift • Lyrissa Lidsky, UF Levin College of Law • Seth Noar, UNC Journalism and Mass Comm. • Josh West, BYU Department of Health Science
@jaybernhardt Social Media Use by Age in US, 2005-2012
@jaybernhardt Adult Gadget Ownership, 2006-2013
@jaybernhardt Decreasing Screen Sizes http://saasuserexperience.wordpress.com; http://blog.clicktale.com/2011/05/29/analyzing-the-impact-of-the-digital-fold, http://www.digitaltrends.com/mobile/vuzix-previews-its-revolutionary-smart-augmented- reality-glasses-technology-video; http://mobilejournalists.wordpress.com; http:/youtube.com; http://amazon.com Increasing Participation New Media and Social Media Trends
@jaybernhardt http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg
@jaybernhardt Why Go 2.0? http://laportecreative.com/blog/2012/09/04/reveng e-of-the-nerds/ http://www.geeksofdoom.com/2011/10/05/visionary -apple-co-founder-steve-jobs-dies-at-age-56 http://http://entrepeneur.com http://hollywoodreporter.com
@jaybernhardt
@jaybernhardt
@jaybernhardt
@jaybernhardt
@jaybernhardt Facebook for Professional Advancement • Join the 1+ Billion in the FB World! • Privacy and Account Settings are Important • Be Professional but Creative with Design – Use a professional looking profile photo • Make Friends and Label Them Appropriately • Hide Annoying Feeds vs. Unfriending • Friending Your Students and Co-Workers?
@jaybernhardt Facebook Epic Fails
@jaybernhardt Facebook for Professional Advancement • Share and Be Interesting (But Don’t Share TMI) – No one cares what games you play or songs you like • Like Groups, Pages, and People (But Be Careful) • Quickly Remove and Un-Tag Content as Needed • Crowdsource Questions • Create/Join Groups, Pages and Private Groups
@jaybernhardt
@jaybernhardt
@jaybernhardt
@jaybernhardt
@jaybernhardt Extremely Brief LinkedIn Primer • Fill in your profile fields completely • When connecting, personalize the invitation • Join groups and actively participate and share • Share your status with updates that would interest your network (keep it professional) • Recommend others and seek recommendations • Consider “premium” memberships • Consider linking your posts across applications
@jaybernhardt Twitter Image Slide http://images.businessweek.com/ss/08/09/0908_microblog/
@jaybernhardt Extremely Brief Twitter Primer • More than 500 Million Users and Growing • 140 Character Notes Sent to your Followers – Can be “retweeted” through their networks – Private “direct messages” between followers – Hashtags (e.g., #sophe2013) help you find topics • Following tweets = “drinking from a fire hose” – Follow selectively (and remember its public) – Use lists and aggregators and data mining tools • Can Change the World (and Already Has)!
@jaybernhardt
@jaybernhardt
@jaybernhardt Twitter for Professional Advancement • Sign up! (Professional & Personal Accounts) • Find and Follow People and Organizations – But remember that these lists are public – Organize people you following into lists by topic • Retweet Other’s Tweets (Add your own voice) • Create and Send Tweets (Edit before sending) "I don't want to read tweets that say what you're doing, I want to read tweets that say what you're thinking" @SteveCase
@jaybernhardt Twitter Epic Fails (Don’t Do This!) http://mashable.com; http://huffingtonpost.com;
@jaybernhardt Twitter for Professional Advancement • Find and Follow Hashtags (Like #sophe2013) • Great for communicating within groups or classes (using DMs and/or Hashtags) – Don’t accidentally send your DM to all! • Positive tweets, photos, videos get retweets • Follow leaders in your field and use “snowball sampling” to see who they follow
@jaybernhardt Other 2.0 Resources for Advancement
@jaybernhardt Additional Resources 12 Ways to Use Facebook Professionally http://gigaom.com/2007/07/24/12-ways-to-use-facebook-professionally/ See the Good in YouTube: A professional tool, 2011 http://www.byutv.org/seethegood/post/See-the-Good-in-YouTube-A-professional-tool.aspx 25 Ways To Use Twitter To Improve Your Professional Development http://edudemic.com/2012/09/25-ways-to-use-twitter-to-improve-your-professional-development/ How to Use LinkedIn Powerfully: 10 Tips to Know http://socialmediatoday.com/tracycgold/479022/how-use-linkedin-powerfully-10-tips-know The Health Communicator’s Social Media Toolkit, CDC, 2011 http://www.cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.PDF 3 Reasons Why Social Networking Is Not a Waste of Time for Health Professionals (2011) http://healthin30.com/2011/05/3-reasons-why-social-networking-is-not-a-waste-of-time-for-health- professionals/ Healthcare Professionals and Social Networking - The Social Media Issue (2011) http://source.southuniversity.edu/healthcare-professionals-and-social-networking-33211.aspx
@jaybernhardt jaybernhardt@ufl.edu jaybernhardt.com @jaybernhardt Sign Up! Have Fun! Be Careful!

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