Comprehensive tips and advice for creating a thriving blog community from scratch, including specific examples and case studies. Blogging advice and how tos for serious bloggers.
8. Specificity
s t r a t e g y
Who Is Your Audience, Really?
What Is Your Blog About?
What Similar Blogs Exist?
What Does Success Look Like?
It’s Okay if You’re
Not Sure. Your
Results Will Change
Your Strategy
9. Consistency
s t r a t e g y
More = More
Create a Blog Schedule
Blog in Advance
Consecutive Days Builds Traction
Joe Lanman
11. Variety
c o n t e n t
Mix Feature-Length and
Short
Mix Timely With Timeless
Mix Text With Video
Mix Positive With Negative
Mix Personal With
Professional
Don’t Over-think
fotographix.ca
12. Imagery
c o n t e n t
Include Images in Every
Post
flickr.com/
creativecommons/by-2.0/
shutterstock.com
Sometimes, It’s not a
Picture, it’s a
presentation or a video
13. Utility
c o n t e n t
Don’t Just Ramble, Be
Helpful
Create Tools
Give Your Ideas Handles
14. Gravity
c o n t e n t
Build An Anchor
A Post Series You Write
Routinely
19. Searchability
m
a r k e t i n g
Google is Your Most
Important Reader
Every Post is Bait in
the Water
Pick Good Search
Terms and Incorporate
Them In URLs,
Headlines, Subheads
20. Searchability
m
a r k e t i n g
#55 to #17 in
Google in One Day
for “social media
strategy”
Now, #4
21. Extensibility
m
a r k e t i n g
Commenting on Other Blogs
is Critical
For Every Hour You Spend
On Your Blog, Spend 3 on
Other People’s blogs
Being First Helps
22. Extensibility
m
a r k e t i n g
How Can You Expand
and Repackage Your
Work?
E-Book
Newsletter
www.thesocialmediamessenger.com
www.crowinfodesign.com
24. Virality
m
a r k e t i n g
To Be A Good
Blogger, You Must
Be a Great
Headline Writer
120 Characters or less
Challenge Wisdom
Numbers/Lists
Unexpected, Action
Words
Keywords