This is a presentation on the world of beauty the business as well as how it impacts especially women and what they can do fight back.

1. Mirror, Mirror on the
wall.
“The business of
beauty and what
you can do about it”
A K2 Vista Film Production

2. What is beauty?
“ A quality
attributed to
whatever pleases orwhatever pleases or
satisfies the senses
or mind”
Definition of beauty

3. Only 2% of
women feel
comfortablecomfortable
describing
themselves as
beautiful
Source: Campaign for Real Beauty

4. Why is that?

5. 19th century
industrialization
facilitated afacilitated a
worldwide
homogenization
of beauty ideals

6. Beauty became associated with
Western countries, white people, and
with women

7. Weapons of Mass Deception

8. • Mass Media + TV + Cosmetics industry = a
commodity for the everyday woman.

9. Materialistic society
“if you have
it you
shouldshould
flaunt it”

10. To present

11. Beauty
Industry is
a $330
BillionBillion
global
industry

12. Media
saturation ofsaturation of
beautiful
people

13. Hollywood and
Beauty pageants
reinforce globalreinforce global
homogenization

14. Beauty mania continues in 21st
century
Beauty mania continues in 21st
century
Mass media
Body sculpting
Objectification
AnorexiaBulimia

15. Only see one
dimension, their
physical
15
physical
appearance

16. Beauty Myth is ideal and unrealistic
16

17. "Even I don't
wake up
:
wake up
looking like
Cindy
Crawford."
Cindy Crawford

18. Objectification

19. What is Objectification?
Being
represented and
perceived as anperceived as an
object (your
body) rather
than as a
person.

20. Why object to it?
It dehumanizes
and strips away
identity of aidentity of a
person by
reducing them to
body, or just parts
of her body.

21. Cultural Ethnocentrism
We tend to regard our own
culture’s customs as highlyculture’s customs as highly
“civilized” and others’ as
“savage”.

22. Women want whiter skin

23. Beauty Is Born ... and Made

24. Many winning Pageants contestants
secret formula is body sculpting and
plastic surgery

25. Plastic Surgery Includes
• Breast augmentation,
• Liposuction
• Nasal surgery
• Eyelid surgery• Eyelid surgery
• Abdominoplasty

26. Going under the knife
• In US Over 12.5 Million people underwent
plastic surgery
American Society of Plastic Surgeons

27. And it can go wrong

28. Or badly wrong

30. The Brazilian Model
--Ana Crolina
When she was
healthy…

31. After she was sick… Reston
died of Anorexia

32. So what are the answers?
• Here’s a start

33. Back to basics
• See, appreciate, natural beauty

34. Back to basics
• More to beauty than cosmetics, clothes,
perfumes,….

35. You are unique, you don’t need to
abuse your body

36. Understand modern beauty is
manufactured not real
• The “Evolution” video uses time-lapse photography to
illustrate how much a model’s natural appearance has likely
been modified in an advertisement
Images taken from “Evolution,” available at http://www.campaignforrealbeauty.com/dsef07/t5.aspx?id=7373&filmno=1

37. Beauty is the whole you Inner and
Outer

38. Inner Beauty
Psychological qualities like:
• Kindness
• Sensitivity
• Compassion• Compassion
• Creativity
• Intelligence.

39. Outer Beauty
Includes physical
factors, such as:
• Health
• Youthfulness• Youthfulness
• Sexiness
• Symmetry
• Complexion

40. So Beauty is about the whole self.
• "O God, as
You have
made my
appearance
beautiful,beautiful,
likewise
make my
character
beautiful.“
Muhammad,
Prophet of Islam

41. Understand standards of
beauty change over time

42. "I wanted to go
through to the Miss
England finals to
break the stereotype
Go against the flow
break the stereotype
that you have to be
tall and skinny to be
considered beautiful.“
Chloe Marshall, Runner Up Miss UK

43. Be Accepting
Of who we are, not making any alterations to it.

44. Be Accepting

45. Dress Modestly

46. We must believe
• That all of God’s creation is beautiful, because
He does not create anything except with
beauty and perfection.

47. Thank you for viewing this.
If you enjoyed it share it!
A K2 Vista Film Production
Email: k2film@live.com
www.k2vista.com
All images are from public domain and copyright of respective owners