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Mission:
Become a leader in Network System
     Management Solutions
Proteligent: About Us
The Birth of Proteligent
•   Spun-off from ICE Consulting

Management Team
•   Uzair Sattar (CEO)
    Founder ICE Consulting Inc 1998, 21+ Employees, $7-8M revenues, MBA San
    Jose State
•   James Diamond (COO)
    Founders ICE Consulting Inc 1998, 21+ Employees, $7-8M revenues, MBA San
    Jose State
•   Ali Daimee (VP, Software Operations)
    VP of Software, Sega, Nortel, Sun, Oracle, Compaq. Over 25+ years experience
    development, program management
•   Javed Mohammed (VP, Marketing & Sales)
    Director of Marketing VideoTel, Toshiba, AMD, 20+ years experience in
    marketing, business development, and engineering
Proteligent: About Us
Management Team (Continued)

•   Dr. A. Chekfa (Director, Software Development)
    15+ years of multi-disciplinary design experience in software architecture, KLA-
    Tencor, Cradle technologies
•   Nicole Mössinger, Director of MarCom
    15+ years Marketing communications experience, including web design and
    intranet development. Managed own consulting firm and held positions in
    Marketing and IT at SMART Modular Technologies
•   Sid Batra, Director of Business Development
    Over 10+ years Sales & Marketing experience in design services, B2B,
    distribution including Avnet, HelloBrain, Allied Electronics
Proteligent: About Us
Board of Advisors
•   Barbara J. Britton
    20+ years executive management experience at Pac Bell, AT&T, NCR and BEA
    Systems for services BUs, S/W development. M&A. President BEA’s Integration
    BU
•   Brian Fitzgerald
    20+ years executive management experience CEO PublicMind, Executive VP of
    WW Operations Intuit, Claris, General technology and Apple Computer resident,
    Worldwide Operations for Intuit
•   Art Raitano
    Senior executive positions at UB Investment services, a subsidiary of Union
    Bank, Merrill Lynch, and Shearson Lehman. COO & CFO Hoefer & Arnett.



Board of Directors
•   Barbara Britton, Uzair Sattar, James Diamond
What is the problem?
Today’s IT Infrastructure is Mission Critical

                IBM PS/2            IBM PS/2
                                                                              Server
IBM PS/2


                                               Repeater   Router

                                                                   Firewall



       Server
                           Server                                             Server




System Down Events Mean:
 • Lost Time, Data, & Urgent Deliverables
 • Extensive Troubleshooting
What if you can prevent Down Time?
 • Simple Easy to use System monitoring tool
 • BirdsEye is the Solution
BirdsEye System Monitoring
BirdsEye Technology
Target Systems     BirdsEye Server                                               Web Browsers
              CORBA
Windows        BE




                              Object Services
System        Client

RedHat Linux BE




                                                Data Collection

                                                                  HTML Builder
System       Client

Sun Solaris    BE
System        Client

Network
                       PING
Device

Printer or
                       PING
Scanner
NSM Software Market
$ Billions

10.0

 9.0                                                   8.6
                                                 8.0         Availability &
 8.0                                       7.5               Performance
                   6.8               7.0
 7.0         6.3         6.4   6.6                            $1.9 Billion
 6.0

 5.0

 4.0
                                                              Network
 3.0                                                         Management
 2.0                                                         $1.0 Billion
 1.0

 0.0
                                                                DBMS
                                                                Mgmt.
         1999 2000 2001 2002 2003 2004 2005 2006
                                                              $0.9 Billion

                                                             2001 – $6.4B
Gartner forecasts growth of 6% 01 – 06

Source: Gartner, August 2002
Another View of The Target Market
                                            Agriculture
                                            Mining
                                            Utililities
                                            Construction
                                            Manufacturing
                          5.6M Businesses   Retail trade
                          99.85% are SMB    Transportation
                                            Administrative
                                            Accomodation
                                            Other Service
                                            Non-classified
                                            Information
                                            Finance
   1 to 19 Employees                        Real Estate
                                            Professional S&T
   20 to 99 Employees                       Management
   100 to 499 Employees                     Educational
                                            Health care
   500+ Employees
                                            Entertainment
Source: SBA, US Census Bureau 1999
Sweet Spot of The Target Market
                                                    Agriculture
                                                    Mining
                                                    Utililities
                                                    Construction
                                                    Manufacturing
                                                    Retail trade
                                                    Transportation
                                                    Administrative
                                                    Accomodation
                                                    Other Service
                                                    Non-classified
                               270,000 companies
                                                    Information
                               5-10% market share   Finance
  1 to 19 Employees                                 Real Estate
                                                    Professional S&T
  20 to 99 Employees                                Management
  100 to 499 Employees                              Educational
                                                    Health care
  500+ Employees
                                                    Entertainment
Source: SBA, US Census Bureau 1999
Positioning
Cost
                           HP Openview
$50K                       IBM Tivolli



 $5K
 $2K                    Mercury (Sitescope)
          Quest (Big Brother)
$1K
       Ipswitch (Whatsup Gold)
              Proteligent (BirdsEye)

                    BirdsEye
$0K
                                              Features
Competitive Matrix


Company Name                             Proteligent    Ipswitch         Quest        Freshwater
Product Name                              BirdsEye      What's Up     Big Brother     Sitescope

User Experience Level Reqd                Minimal          High           High           High
Install-to-up & running                    1Hour         1-4 Days       3-7 Days       2-7 Days
Ease of Use & Install Experience            Easy         Complex      Very Complex     Complex
X-Platform (Win / RH Linux / Solaris)       Yes             Win            Yes            Yes
Monitors 7 Vital signs                      Yes             No             Yes            Yes

Cost Server / Client / Service ($)      595 / 49 / 345 795 / 0 / 345 695 / 39 / 375 2000 / 79 / 399
Server Downtime = Lost Revenue & Cost
              $500,000                                              60

              $400,000                                              50

                                                                    40
              $300,000
                                                                    30
              $200,000
                                                                    20
              $100,000                                              10

                   $0                                               0
                          25E        50E       100E       200E
    Lost Revenue $/yr.   $6,727     $26,906   $107,625   $430,500
    Unplanned Server     $1,095     $4,380    $17,520    $70,080
    Outage Cost $/yr.
    ROI                    5          12         26         53
Source: Network Buyers Guide & Proteligent
Beta Partners
• UC Berkeley - Haas School Of Business
• Palo Alto Medical Foundation
• Yamaoka
• Hoefer & Arnett
• American Predator
• Tropian
• InCal
Go To Market Timeline

 Beta Program


                      Launch
                       7/14

                                PC Expo
                                  9/3


                          Web/Direct Sales Promotion/Reviews


                 VAR & Strategic Partner Development


May   Jun       Jul      Aug Sep          Oct     Nov      Dec
                           2003
Channel Structure (details)


  Direct Sales         Strategic Partners       Resellers
  • Proteligent site   • S/W Partners           • VARs
                         Intuit
  • Download.com                                • Distribution
                       • IT Service Providers
  • Tucows.com           Eclypse, IBM ,         • Systems
  • Affiliates           IKON Office              Integrators
     • Amazon          • System OEMs            • IT Solution
     • Egghead           Gateway, Dell, HP        Providers
                       • Networking OEMs        • Mail Order
                         3Com, LinkSys            Catalogs




                       SMB Customers
Roadmap

                                 AppsEye PRO

                              AppsEye

                          NetsEye PRO

                          NetsEye

                      BirdsEye PRO

                  BirdsEye

 2003   2004   2005       2006       2007
Roadmap
             Monitoring                          Monitoring + Management
Systems      BirdsEye                            BirdsEye PRO
             •   Monitor 7 Vital Signs           • "Smart Diagnostics" (Knowledge
             •   Auto-Detects Clients              base)
             •   History and Limited Reporting   • DB support/Root Cause Analysis
             •   Notification                    • Full Reporting, Graph and Analysis
                                                 • Local Application Monitoring
                                                 • Virus Warning
Networking   NetsEye                             NetsEye PRO
             • Network Performance Monitoring    •   Security monitoring
             • Network Topology Discovery &      •   Intrusion Detection
               Mapping                           •   AI for Problem resolution
             • Integration of Sniffing Tools     •   Integrate with 3rd part suites
Applications AppsEye                             AppsEye PRO
             • Apps Performance & Availability   • API for customization
             • Limited Diagnostic capability     • Apps planning, deployment,
             • App sharing monitored               security
             • Early warning resource            • Integrate with Enterprise tools
               limitations                       • Diagnosis resolution
             • Security and Virus warnings       • Preventative maintenance tools
Income Statement – Base Case
                          FY 01        FY 02       FY 03      FY 04      FY 05
Revenue               1,357,353    4,459,256   8,888,366 19,549,870 23,623,621
% Growth                               229%         99%       120%        21%

Expenses
Management Salary       695,748      860,200   1,172,995   1,348,944   1,416,392
 % Growth                               24%         36%         15%           5%
Office Expenses         552,960      713,040   1,048,704   1,258,445   1,384,289
 % Growth                               29%         47%         20%          10%
Product Development     540,000    1,010,000   1,750,000   2,012,500   1,811,250
 % Growth                               87%         73%         15%         -10%
Product Support          54,000      180,000     420,000     630,000     756,000
 % Growth                              233%        133%         50%          20%
Marketing Expense       621,000    1,040,000   2,320,000   3,132,000   4,228,200
 % Growth                               67%        123%         35%          35%
Total Expenses        2,463,708    3,803,240   6,711,699   8,381,889   9,596,131
 % Growth                               54%         76%         25%          14%

Net Income/Loss       -1,106,355    656,016    2,176,667 11,167,981 14,027,490
% Growth                                           232%       413%        26%
NI Margin                  -82%         15%         24%        57%        59%
Income Statement
25,000,000
               Revenue       Expenses
20,000,000


15,000,000


10,000,000


 5,000,000


        0
             FY 01   FY 02       FY 03   FY 04   FY 05
Revenue vs. Net Income
25,000,000
               Revenue   Net Income
20,000,000


15,000,000

10,000,000

 5,000,000


        0
             FY 01   FY 02     FY 03   FY 04   FY 05
-5,000,000
Net Income Margin
           200%
                                Total Expenses Margin
           150%
                                NI Margin

           100%
Margin %




            50%


             0%
                   1   2    3           4         5
           -50%
                           Years
           -100%
Investment Plan
Uses of Capital ($5M):
• Flesh out team
• Business development efforts: Strategic Partners,
  VARs, OEM and other channels
• Begin next product release
• Multiple Product company (BirdsEye, NetsEye,
  AppsEye)
• Establish Brand Name recognition
Reference
Proteligent

Goals
1. Develop Smart and Simple System and Network
   Monitoring Software for the IT Industry
2. Provide a robust product (and service) at a value
   price, with promotion starting with the Web
3. Establish Strategic Partnerships with Key Customers
4. Measure success by how many lives we can
   positively impact
Pricing
BirdsEye Pricing Structure as of 2/17/03

Base Price (includes 5 Nodes)                     $   595.00

Birdseye Support
1 yr Basic Support (& upgrades)                   $   345.00

Basic pkg all for less than a thousand dollars!   $   940.00

Each Pack of additional 5 Nodes                   $    49.50

e.g.   10 nodes pkg   price                       $ 1,187.50
e.g.   15 nodes pkg   price                       $ 1,435.00
e.g.   20 nodes pkg   price                       $ 1,682.50
e.g.   25 nodes pkg   price                       $ 1,930.00
NSM Software Market
                    Network and Systems Management (NSM) is comprised of products and services that
                    monitor and manage IT infrastructure components and the applications and services
                    that infrastructure provides.



                         Application                   Database                           Output                           Job
                         Management                   Management                        Management                      Scheduling


                                                           Application Level Management




                                                                                                                                                                            IT Asset Management
                                                                                                                                                       Service Management
                                                                                                                                     IT Service Desk
                                   Availability & Performance           Configuration                     Job
                                          Management                    Management                     Scheduling

                                                                Systems Level Management



                                           Fault                        Performance              Inventory & Configuration
                                        Management                      Management                     Management


                                                                Network Level Management


Source: Updata Capital

           Availability & Performance – Products monitor server availability and performance,
           reduce down time, address CPU usage and availability of disk resources and recovery.
           Four stages of A&P involve real-time monitoring, data analysis, capacity planning, and tuning.
SMB a Big Opportunity
                                       SMB Make Up 99% of All US Businesses and
                                         Employ 58% of the US Workforce
                                       Represent a Very Stable Segment of the US
                                                  Networking Spend in 2000
                                         Economy
                                                   (Software & Hardware Excluding
                                                              Servers)


                                       No. Employees        2000 Spend       % $ SMB

                                       0 - 99               $ 8.50 B         58%
                                       100 - 249            $ 3.03 B         21%

                                       250 - 499            $ 1.47 B         10%
Source: AMI Partners, Inc.
                                       500 - 999            $ 1.68 B         11%

                                       Total                $14.68 B         100%



Source: AMI Partners
Key Drivers for Purchasing Servers in SMB


                  Drivers of Server Adoption

 Small Businesses                Medium Businesses
   Web Serving                     Web Serving
   Networking                      Email
   Email                           Application Development

   Application Development         Networking
   File & Print                    File & Print




                                       Source: AMI Partners
BirdsEye Promotion Plan


Press       Product       Viral        Trade      Advertising
Releases    Reviews       Campaign     Shows
News        Trade Press   User         PC Expo,   Google,
Coverage    Coverage,     Groups,      COMDEX     Overture,
            Awards        Discussion              VAR
                          Groups                  Business




           SMB Customers & Channel Partners
Competition: Big Brother
•   Started off as Open Source and still available
•   BB4 Purchased by Quest in Mar 2002
•   Quest 2001 Rev $245M
•   Broad range of product areas
•   Big Brother Pro is for commercial use
•   Price $695+ (node cost )
Competition: Freshwater
• SiteScope is monitoring product
• Freshwater purchased by Mercury Interactive in May
  2001 for $147M
• Mercury 2001 Rev $361M
• Broad range of product areas
• Freshwater operates as a subsidiary
• Price $2.2K (inc service)
Competition: Ipswitch
• Lexington MA privately held company
• Approx $20M in Revenue
• Three major product areas
   ♦   Messaging imail server
   ♦   WhatsUp Gold
   ♦   FTP Server
• WhatsUp is more network focused for SMB
• Price $1.1K (inc support)
Ipswitch’s What’s Up Gold
WUG: Network and System Monitor
• Focused on network and application resources
• High level of user knowledge required, setup required to
  extract usage and performance information
• Needs Somix Technologies’ Denika tool to get up-to-the-
  minute Hard disk, CPU and memory status
• Knowledge of SNMP required to utilize tool
• Does provide event-based notification
• Application and network focused
WUG: Vital Information is Buried

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Javed Sample VC Presentation 4

  • 1. Mission: Become a leader in Network System Management Solutions
  • 2. Proteligent: About Us The Birth of Proteligent • Spun-off from ICE Consulting Management Team • Uzair Sattar (CEO) Founder ICE Consulting Inc 1998, 21+ Employees, $7-8M revenues, MBA San Jose State • James Diamond (COO) Founders ICE Consulting Inc 1998, 21+ Employees, $7-8M revenues, MBA San Jose State • Ali Daimee (VP, Software Operations) VP of Software, Sega, Nortel, Sun, Oracle, Compaq. Over 25+ years experience development, program management • Javed Mohammed (VP, Marketing & Sales) Director of Marketing VideoTel, Toshiba, AMD, 20+ years experience in marketing, business development, and engineering
  • 3. Proteligent: About Us Management Team (Continued) • Dr. A. Chekfa (Director, Software Development) 15+ years of multi-disciplinary design experience in software architecture, KLA- Tencor, Cradle technologies • Nicole Mössinger, Director of MarCom 15+ years Marketing communications experience, including web design and intranet development. Managed own consulting firm and held positions in Marketing and IT at SMART Modular Technologies • Sid Batra, Director of Business Development Over 10+ years Sales & Marketing experience in design services, B2B, distribution including Avnet, HelloBrain, Allied Electronics
  • 4. Proteligent: About Us Board of Advisors • Barbara J. Britton 20+ years executive management experience at Pac Bell, AT&T, NCR and BEA Systems for services BUs, S/W development. M&A. President BEA’s Integration BU • Brian Fitzgerald 20+ years executive management experience CEO PublicMind, Executive VP of WW Operations Intuit, Claris, General technology and Apple Computer resident, Worldwide Operations for Intuit • Art Raitano Senior executive positions at UB Investment services, a subsidiary of Union Bank, Merrill Lynch, and Shearson Lehman. COO & CFO Hoefer & Arnett. Board of Directors • Barbara Britton, Uzair Sattar, James Diamond
  • 5. What is the problem? Today’s IT Infrastructure is Mission Critical IBM PS/2 IBM PS/2 Server IBM PS/2 Repeater Router Firewall Server Server Server System Down Events Mean: • Lost Time, Data, & Urgent Deliverables • Extensive Troubleshooting What if you can prevent Down Time? • Simple Easy to use System monitoring tool • BirdsEye is the Solution
  • 7. BirdsEye Technology Target Systems BirdsEye Server Web Browsers CORBA Windows BE Object Services System Client RedHat Linux BE Data Collection HTML Builder System Client Sun Solaris BE System Client Network PING Device Printer or PING Scanner
  • 8. NSM Software Market $ Billions 10.0 9.0 8.6 8.0 Availability & 8.0 7.5 Performance 6.8 7.0 7.0 6.3 6.4 6.6 $1.9 Billion 6.0 5.0 4.0 Network 3.0 Management 2.0 $1.0 Billion 1.0 0.0 DBMS Mgmt. 1999 2000 2001 2002 2003 2004 2005 2006 $0.9 Billion 2001 – $6.4B Gartner forecasts growth of 6% 01 – 06 Source: Gartner, August 2002
  • 9. Another View of The Target Market Agriculture Mining Utililities Construction Manufacturing 5.6M Businesses Retail trade 99.85% are SMB Transportation Administrative Accomodation Other Service Non-classified Information Finance 1 to 19 Employees Real Estate Professional S&T 20 to 99 Employees Management 100 to 499 Employees Educational Health care 500+ Employees Entertainment Source: SBA, US Census Bureau 1999
  • 10. Sweet Spot of The Target Market Agriculture Mining Utililities Construction Manufacturing Retail trade Transportation Administrative Accomodation Other Service Non-classified 270,000 companies Information 5-10% market share Finance 1 to 19 Employees Real Estate Professional S&T 20 to 99 Employees Management 100 to 499 Employees Educational Health care 500+ Employees Entertainment Source: SBA, US Census Bureau 1999
  • 11. Positioning Cost HP Openview $50K IBM Tivolli $5K $2K Mercury (Sitescope) Quest (Big Brother) $1K Ipswitch (Whatsup Gold) Proteligent (BirdsEye) BirdsEye $0K Features
  • 12. Competitive Matrix Company Name Proteligent Ipswitch Quest Freshwater Product Name BirdsEye What's Up Big Brother Sitescope User Experience Level Reqd Minimal High High High Install-to-up & running 1Hour 1-4 Days 3-7 Days 2-7 Days Ease of Use & Install Experience Easy Complex Very Complex Complex X-Platform (Win / RH Linux / Solaris) Yes Win Yes Yes Monitors 7 Vital signs Yes No Yes Yes Cost Server / Client / Service ($) 595 / 49 / 345 795 / 0 / 345 695 / 39 / 375 2000 / 79 / 399
  • 13. Server Downtime = Lost Revenue & Cost $500,000 60 $400,000 50 40 $300,000 30 $200,000 20 $100,000 10 $0 0 25E 50E 100E 200E Lost Revenue $/yr. $6,727 $26,906 $107,625 $430,500 Unplanned Server $1,095 $4,380 $17,520 $70,080 Outage Cost $/yr. ROI 5 12 26 53 Source: Network Buyers Guide & Proteligent
  • 14. Beta Partners • UC Berkeley - Haas School Of Business • Palo Alto Medical Foundation • Yamaoka • Hoefer & Arnett • American Predator • Tropian • InCal
  • 15. Go To Market Timeline Beta Program Launch 7/14 PC Expo 9/3 Web/Direct Sales Promotion/Reviews VAR & Strategic Partner Development May Jun Jul Aug Sep Oct Nov Dec 2003
  • 16. Channel Structure (details) Direct Sales Strategic Partners Resellers • Proteligent site • S/W Partners • VARs Intuit • Download.com • Distribution • IT Service Providers • Tucows.com Eclypse, IBM , • Systems • Affiliates IKON Office Integrators • Amazon • System OEMs • IT Solution • Egghead Gateway, Dell, HP Providers • Networking OEMs • Mail Order 3Com, LinkSys Catalogs SMB Customers
  • 17. Roadmap AppsEye PRO AppsEye NetsEye PRO NetsEye BirdsEye PRO BirdsEye 2003 2004 2005 2006 2007
  • 18. Roadmap Monitoring Monitoring + Management Systems BirdsEye BirdsEye PRO • Monitor 7 Vital Signs • "Smart Diagnostics" (Knowledge • Auto-Detects Clients base) • History and Limited Reporting • DB support/Root Cause Analysis • Notification • Full Reporting, Graph and Analysis • Local Application Monitoring • Virus Warning Networking NetsEye NetsEye PRO • Network Performance Monitoring • Security monitoring • Network Topology Discovery & • Intrusion Detection Mapping • AI for Problem resolution • Integration of Sniffing Tools • Integrate with 3rd part suites Applications AppsEye AppsEye PRO • Apps Performance & Availability • API for customization • Limited Diagnostic capability • Apps planning, deployment, • App sharing monitored security • Early warning resource • Integrate with Enterprise tools limitations • Diagnosis resolution • Security and Virus warnings • Preventative maintenance tools
  • 19. Income Statement – Base Case FY 01 FY 02 FY 03 FY 04 FY 05 Revenue 1,357,353 4,459,256 8,888,366 19,549,870 23,623,621 % Growth 229% 99% 120% 21% Expenses Management Salary 695,748 860,200 1,172,995 1,348,944 1,416,392 % Growth 24% 36% 15% 5% Office Expenses 552,960 713,040 1,048,704 1,258,445 1,384,289 % Growth 29% 47% 20% 10% Product Development 540,000 1,010,000 1,750,000 2,012,500 1,811,250 % Growth 87% 73% 15% -10% Product Support 54,000 180,000 420,000 630,000 756,000 % Growth 233% 133% 50% 20% Marketing Expense 621,000 1,040,000 2,320,000 3,132,000 4,228,200 % Growth 67% 123% 35% 35% Total Expenses 2,463,708 3,803,240 6,711,699 8,381,889 9,596,131 % Growth 54% 76% 25% 14% Net Income/Loss -1,106,355 656,016 2,176,667 11,167,981 14,027,490 % Growth 232% 413% 26% NI Margin -82% 15% 24% 57% 59%
  • 20. Income Statement 25,000,000 Revenue Expenses 20,000,000 15,000,000 10,000,000 5,000,000 0 FY 01 FY 02 FY 03 FY 04 FY 05
  • 21. Revenue vs. Net Income 25,000,000 Revenue Net Income 20,000,000 15,000,000 10,000,000 5,000,000 0 FY 01 FY 02 FY 03 FY 04 FY 05 -5,000,000
  • 22. Net Income Margin 200% Total Expenses Margin 150% NI Margin 100% Margin % 50% 0% 1 2 3 4 5 -50% Years -100%
  • 23. Investment Plan Uses of Capital ($5M): • Flesh out team • Business development efforts: Strategic Partners, VARs, OEM and other channels • Begin next product release • Multiple Product company (BirdsEye, NetsEye, AppsEye) • Establish Brand Name recognition
  • 25. Proteligent Goals 1. Develop Smart and Simple System and Network Monitoring Software for the IT Industry 2. Provide a robust product (and service) at a value price, with promotion starting with the Web 3. Establish Strategic Partnerships with Key Customers 4. Measure success by how many lives we can positively impact
  • 26. Pricing BirdsEye Pricing Structure as of 2/17/03 Base Price (includes 5 Nodes) $ 595.00 Birdseye Support 1 yr Basic Support (& upgrades) $ 345.00 Basic pkg all for less than a thousand dollars! $ 940.00 Each Pack of additional 5 Nodes $ 49.50 e.g. 10 nodes pkg price $ 1,187.50 e.g. 15 nodes pkg price $ 1,435.00 e.g. 20 nodes pkg price $ 1,682.50 e.g. 25 nodes pkg price $ 1,930.00
  • 27. NSM Software Market Network and Systems Management (NSM) is comprised of products and services that monitor and manage IT infrastructure components and the applications and services that infrastructure provides. Application Database Output Job Management Management Management Scheduling Application Level Management IT Asset Management Service Management IT Service Desk Availability & Performance Configuration Job Management Management Scheduling Systems Level Management Fault Performance Inventory & Configuration Management Management Management Network Level Management Source: Updata Capital Availability & Performance – Products monitor server availability and performance, reduce down time, address CPU usage and availability of disk resources and recovery. Four stages of A&P involve real-time monitoring, data analysis, capacity planning, and tuning.
  • 28. SMB a Big Opportunity SMB Make Up 99% of All US Businesses and Employ 58% of the US Workforce Represent a Very Stable Segment of the US Networking Spend in 2000 Economy (Software & Hardware Excluding Servers) No. Employees 2000 Spend % $ SMB 0 - 99 $ 8.50 B 58% 100 - 249 $ 3.03 B 21% 250 - 499 $ 1.47 B 10% Source: AMI Partners, Inc. 500 - 999 $ 1.68 B 11% Total $14.68 B 100% Source: AMI Partners
  • 29. Key Drivers for Purchasing Servers in SMB Drivers of Server Adoption Small Businesses Medium Businesses Web Serving Web Serving Networking Email Email Application Development Application Development Networking File & Print File & Print Source: AMI Partners
  • 30. BirdsEye Promotion Plan Press Product Viral Trade Advertising Releases Reviews Campaign Shows News Trade Press User PC Expo, Google, Coverage Coverage, Groups, COMDEX Overture, Awards Discussion VAR Groups Business SMB Customers & Channel Partners
  • 31. Competition: Big Brother • Started off as Open Source and still available • BB4 Purchased by Quest in Mar 2002 • Quest 2001 Rev $245M • Broad range of product areas • Big Brother Pro is for commercial use • Price $695+ (node cost )
  • 32. Competition: Freshwater • SiteScope is monitoring product • Freshwater purchased by Mercury Interactive in May 2001 for $147M • Mercury 2001 Rev $361M • Broad range of product areas • Freshwater operates as a subsidiary • Price $2.2K (inc service)
  • 33. Competition: Ipswitch • Lexington MA privately held company • Approx $20M in Revenue • Three major product areas ♦ Messaging imail server ♦ WhatsUp Gold ♦ FTP Server • WhatsUp is more network focused for SMB • Price $1.1K (inc support)
  • 35. WUG: Network and System Monitor • Focused on network and application resources • High level of user knowledge required, setup required to extract usage and performance information • Needs Somix Technologies’ Denika tool to get up-to-the- minute Hard disk, CPU and memory status • Knowledge of SNMP required to utilize tool • Does provide event-based notification • Application and network focused