2. Proteligent: About Us
The Birth of Proteligent
• Spun-off from ICE Consulting
Management Team
• Uzair Sattar (CEO)
Founder ICE Consulting Inc 1998, 21+ Employees, $7-8M revenues, MBA San
Jose State
• James Diamond (COO)
Founders ICE Consulting Inc 1998, 21+ Employees, $7-8M revenues, MBA San
Jose State
• Ali Daimee (VP, Software Operations)
VP of Software, Sega, Nortel, Sun, Oracle, Compaq. Over 25+ years experience
development, program management
• Javed Mohammed (VP, Marketing & Sales)
Director of Marketing VideoTel, Toshiba, AMD, 20+ years experience in
marketing, business development, and engineering
3. Proteligent: About Us
Management Team (Continued)
• Dr. A. Chekfa (Director, Software Development)
15+ years of multi-disciplinary design experience in software architecture, KLA-
Tencor, Cradle technologies
• Nicole Mössinger, Director of MarCom
15+ years Marketing communications experience, including web design and
intranet development. Managed own consulting firm and held positions in
Marketing and IT at SMART Modular Technologies
• Sid Batra, Director of Business Development
Over 10+ years Sales & Marketing experience in design services, B2B,
distribution including Avnet, HelloBrain, Allied Electronics
4. Proteligent: About Us
Board of Advisors
• Barbara J. Britton
20+ years executive management experience at Pac Bell, AT&T, NCR and BEA
Systems for services BUs, S/W development. M&A. President BEA’s Integration
BU
• Brian Fitzgerald
20+ years executive management experience CEO PublicMind, Executive VP of
WW Operations Intuit, Claris, General technology and Apple Computer resident,
Worldwide Operations for Intuit
• Art Raitano
Senior executive positions at UB Investment services, a subsidiary of Union
Bank, Merrill Lynch, and Shearson Lehman. COO & CFO Hoefer & Arnett.
Board of Directors
• Barbara Britton, Uzair Sattar, James Diamond
5. What is the problem?
Today’s IT Infrastructure is Mission Critical
IBM PS/2 IBM PS/2
Server
IBM PS/2
Repeater Router
Firewall
Server
Server Server
System Down Events Mean:
• Lost Time, Data, & Urgent Deliverables
• Extensive Troubleshooting
What if you can prevent Down Time?
• Simple Easy to use System monitoring tool
• BirdsEye is the Solution
7. BirdsEye Technology
Target Systems BirdsEye Server Web Browsers
CORBA
Windows BE
Object Services
System Client
RedHat Linux BE
Data Collection
HTML Builder
System Client
Sun Solaris BE
System Client
Network
PING
Device
Printer or
PING
Scanner
9. Another View of The Target Market
Agriculture
Mining
Utililities
Construction
Manufacturing
5.6M Businesses Retail trade
99.85% are SMB Transportation
Administrative
Accomodation
Other Service
Non-classified
Information
Finance
1 to 19 Employees Real Estate
Professional S&T
20 to 99 Employees Management
100 to 499 Employees Educational
Health care
500+ Employees
Entertainment
Source: SBA, US Census Bureau 1999
10. Sweet Spot of The Target Market
Agriculture
Mining
Utililities
Construction
Manufacturing
Retail trade
Transportation
Administrative
Accomodation
Other Service
Non-classified
270,000 companies
Information
5-10% market share Finance
1 to 19 Employees Real Estate
Professional S&T
20 to 99 Employees Management
100 to 499 Employees Educational
Health care
500+ Employees
Entertainment
Source: SBA, US Census Bureau 1999
11. Positioning
Cost
HP Openview
$50K IBM Tivolli
$5K
$2K Mercury (Sitescope)
Quest (Big Brother)
$1K
Ipswitch (Whatsup Gold)
Proteligent (BirdsEye)
BirdsEye
$0K
Features
12. Competitive Matrix
Company Name Proteligent Ipswitch Quest Freshwater
Product Name BirdsEye What's Up Big Brother Sitescope
User Experience Level Reqd Minimal High High High
Install-to-up & running 1Hour 1-4 Days 3-7 Days 2-7 Days
Ease of Use & Install Experience Easy Complex Very Complex Complex
X-Platform (Win / RH Linux / Solaris) Yes Win Yes Yes
Monitors 7 Vital signs Yes No Yes Yes
Cost Server / Client / Service ($) 595 / 49 / 345 795 / 0 / 345 695 / 39 / 375 2000 / 79 / 399
14. Beta Partners
• UC Berkeley - Haas School Of Business
• Palo Alto Medical Foundation
• Yamaoka
• Hoefer & Arnett
• American Predator
• Tropian
• InCal
15. Go To Market Timeline
Beta Program
Launch
7/14
PC Expo
9/3
Web/Direct Sales Promotion/Reviews
VAR & Strategic Partner Development
May Jun Jul Aug Sep Oct Nov Dec
2003
16. Channel Structure (details)
Direct Sales Strategic Partners Resellers
• Proteligent site • S/W Partners • VARs
Intuit
• Download.com • Distribution
• IT Service Providers
• Tucows.com Eclypse, IBM , • Systems
• Affiliates IKON Office Integrators
• Amazon • System OEMs • IT Solution
• Egghead Gateway, Dell, HP Providers
• Networking OEMs • Mail Order
3Com, LinkSys Catalogs
SMB Customers
17. Roadmap
AppsEye PRO
AppsEye
NetsEye PRO
NetsEye
BirdsEye PRO
BirdsEye
2003 2004 2005 2006 2007
18. Roadmap
Monitoring Monitoring + Management
Systems BirdsEye BirdsEye PRO
• Monitor 7 Vital Signs • "Smart Diagnostics" (Knowledge
• Auto-Detects Clients base)
• History and Limited Reporting • DB support/Root Cause Analysis
• Notification • Full Reporting, Graph and Analysis
• Local Application Monitoring
• Virus Warning
Networking NetsEye NetsEye PRO
• Network Performance Monitoring • Security monitoring
• Network Topology Discovery & • Intrusion Detection
Mapping • AI for Problem resolution
• Integration of Sniffing Tools • Integrate with 3rd part suites
Applications AppsEye AppsEye PRO
• Apps Performance & Availability • API for customization
• Limited Diagnostic capability • Apps planning, deployment,
• App sharing monitored security
• Early warning resource • Integrate with Enterprise tools
limitations • Diagnosis resolution
• Security and Virus warnings • Preventative maintenance tools
21. Revenue vs. Net Income
25,000,000
Revenue Net Income
20,000,000
15,000,000
10,000,000
5,000,000
0
FY 01 FY 02 FY 03 FY 04 FY 05
-5,000,000
22. Net Income Margin
200%
Total Expenses Margin
150%
NI Margin
100%
Margin %
50%
0%
1 2 3 4 5
-50%
Years
-100%
23. Investment Plan
Uses of Capital ($5M):
• Flesh out team
• Business development efforts: Strategic Partners,
VARs, OEM and other channels
• Begin next product release
• Multiple Product company (BirdsEye, NetsEye,
AppsEye)
• Establish Brand Name recognition
25. Proteligent
Goals
1. Develop Smart and Simple System and Network
Monitoring Software for the IT Industry
2. Provide a robust product (and service) at a value
price, with promotion starting with the Web
3. Establish Strategic Partnerships with Key Customers
4. Measure success by how many lives we can
positively impact
26. Pricing
BirdsEye Pricing Structure as of 2/17/03
Base Price (includes 5 Nodes) $ 595.00
Birdseye Support
1 yr Basic Support (& upgrades) $ 345.00
Basic pkg all for less than a thousand dollars! $ 940.00
Each Pack of additional 5 Nodes $ 49.50
e.g. 10 nodes pkg price $ 1,187.50
e.g. 15 nodes pkg price $ 1,435.00
e.g. 20 nodes pkg price $ 1,682.50
e.g. 25 nodes pkg price $ 1,930.00
27. NSM Software Market
Network and Systems Management (NSM) is comprised of products and services that
monitor and manage IT infrastructure components and the applications and services
that infrastructure provides.
Application Database Output Job
Management Management Management Scheduling
Application Level Management
IT Asset Management
Service Management
IT Service Desk
Availability & Performance Configuration Job
Management Management Scheduling
Systems Level Management
Fault Performance Inventory & Configuration
Management Management Management
Network Level Management
Source: Updata Capital
Availability & Performance – Products monitor server availability and performance,
reduce down time, address CPU usage and availability of disk resources and recovery.
Four stages of A&P involve real-time monitoring, data analysis, capacity planning, and tuning.
28. SMB a Big Opportunity
SMB Make Up 99% of All US Businesses and
Employ 58% of the US Workforce
Represent a Very Stable Segment of the US
Networking Spend in 2000
Economy
(Software & Hardware Excluding
Servers)
No. Employees 2000 Spend % $ SMB
0 - 99 $ 8.50 B 58%
100 - 249 $ 3.03 B 21%
250 - 499 $ 1.47 B 10%
Source: AMI Partners, Inc.
500 - 999 $ 1.68 B 11%
Total $14.68 B 100%
Source: AMI Partners
29. Key Drivers for Purchasing Servers in SMB
Drivers of Server Adoption
Small Businesses Medium Businesses
Web Serving Web Serving
Networking Email
Email Application Development
Application Development Networking
File & Print File & Print
Source: AMI Partners
30. BirdsEye Promotion Plan
Press Product Viral Trade Advertising
Releases Reviews Campaign Shows
News Trade Press User PC Expo, Google,
Coverage Coverage, Groups, COMDEX Overture,
Awards Discussion VAR
Groups Business
SMB Customers & Channel Partners
31. Competition: Big Brother
• Started off as Open Source and still available
• BB4 Purchased by Quest in Mar 2002
• Quest 2001 Rev $245M
• Broad range of product areas
• Big Brother Pro is for commercial use
• Price $695+ (node cost )
32. Competition: Freshwater
• SiteScope is monitoring product
• Freshwater purchased by Mercury Interactive in May
2001 for $147M
• Mercury 2001 Rev $361M
• Broad range of product areas
• Freshwater operates as a subsidiary
• Price $2.2K (inc service)
33. Competition: Ipswitch
• Lexington MA privately held company
• Approx $20M in Revenue
• Three major product areas
♦ Messaging imail server
♦ WhatsUp Gold
♦ FTP Server
• WhatsUp is more network focused for SMB
• Price $1.1K (inc support)
35. WUG: Network and System Monitor
• Focused on network and application resources
• High level of user knowledge required, setup required to
extract usage and performance information
• Needs Somix Technologies’ Denika tool to get up-to-the-
minute Hard disk, CPU and memory status
• Knowledge of SNMP required to utilize tool
• Does provide event-based notification
• Application and network focused