Build your Own Search Service with BOSS API

Build your Own Search Service

Fred Meng

Outlines
•  Search engines using BOSS
•  Big milestones for BOSS
•  What else can be built with BOSS
•  BOSS API
–  What
–  Why
–  Features
•  How to use it
–  BOSS API
–  BOSS Mashup framework

middlespot - http://middlespot.com

Tartin3 - http://www.tartin3.com

askBoss - http://ask-boss.appspot.com

OneRiot - http://www.oneriot.com

New ranking models

tweetnews - http://tweetnews.appspot.com

New ranking models

TechCrunch - http://search.techcrunch.com

Big Milestone for BOSS

• 10 million queries per day in Dec 2009 = 300 million
monthly queries
source: http://www.ysearchblog.com/2008/12/08/boss-reaches-a-
milestone/

• 1 billion monthly queries in May 2009
source: http://www.ysearchblog.com/2008/12/08/boss-reaches-a-
milestone/

Get the pic - http://www.getthepicsure.com

What can be built with the BOSS API?

Client / Browser integrations

Reality of Search: Huge Barriers of Entry

•  Three players (G-Y-M) dominate the market, giving
users limited choice
•  Becoming a serious Search principal requires a massive
capital investment and access to top technical talent

Reality of Search: Huge Barriers of Entry

All crawled, ranked
and presented in a
single API

What?

•  Open up Yahoo!'s search infrastructure and enable
third parties to build revolutionary search products.

•  Unrestricted!

•  http://developer.yahoo.com/search/boss

All crawled, ranked
and presented in a
single API

Opening Yahoo! Search Tech

All crawled, ranked
and presented in a
single API

Why?

•  Removes entry barriers
–  massive capital investment

•  Asset to innovate
–  New relevancy models
–  New presentation styles

•  Boom the search market
–  Fragment the market, foster more players, choices,
competitions

BOSS API Features
•  Ability to re-rank results
•  Blend results/content sources
•  Ability to use any monetization platform
•  Present results in any way
•  No branding or attribution
•  Unlimited queries per day* <BOSS Usage Fees>
•  Access to multiple verticals (web search, image, news)
•  Spell checks, keyword suggestions (Key Terms)
•  40+ supported language and region pairs
•  SearchMonkey Structured Data, Delicious data
•  Page data from Site Explorer
•  Expanded Abstracts: 170 characters to 300!
•  Mashup Framework

Getting Started with BOSS

1)  Info & Docs: http://developer.yahoo.com/boss

2)  Register for an BOSS App ID (free)

3)  Code samples: Javascript, PHP and Python
http://www.saurabhsahni.com/boss-examples.zip

4)  (optional) Join the BOSS Developer Group
http://tech.groups.yahoo.com/group/ysearchboss/

5)  Starting your hacks

API Structure

The Basics:
http://boss.yahooapis.com/ysearch/{vert}/v1/{query}?
appid={BOSSappid}&format=xml

•  {vert} = {web, news, images, spelling}
•  {query} = {your search term}
•  {appid} = required application id
•  {format} = json is the default

API Structure

Optional Parameters:
http://boss.yahooapis.com/ysearch/{vert}/v1/{query}?
appid={BOSSappid}&format=xml&optionalparameter={value}

•  lang = {value} : 40+ languages
•  count = {value} : number of results request
•  start = {value} : first result requested
•  sites = {value} : site restricts
•  view=keyterms : related words/phrases for each result
•  view = searchmonkey_rdf : SearchMonkey structured data
•  view = delicious_toptags : most common public tags
•  view = delicious_saves : # of delicious saves
•  filter = porn / hate : filter out porn or hate-related content
•  type = {value} : document format (e.g. word, pdf, etc)
•  abstract = long : increases abstract length to 300 words

BOSS API: Web XML Response

http://boss.yahooapis.com/ysearch/web/v1/iphone?appid=…
&format=xml&lang=tzh&region=tw

BOSS API: Find related keywords

http://boss.yahooapis.com/ysearch/web/v1/ ?appid=…
&format=xml&lang=tzh&region=tw&age=1d-7d&view=keyterms

API Structure: Images

Optional Parameters for Images:
http://boss.yahooapis.com/ysearch/images/v1/iphone?

•  dimensions = {value}: all (default), small, medium, large, wallpaper,
widewallpaper
•  refererurl = {value}: URL, no default. Search for this URL. Depending on
other query restrictions, returns all image objects with this referring URL.
•  url = {value}: URL, no default. Search for this URL. Returns this exact image
result.

BOSS API: Images XML Response

http://boss.yahooapis.com/ysearch/images/v1/iphone?appid=…
&format=xml&dimensions=small

API Structure: News

Optional Parameters for News:
http://boss.yahooapis.com/ysearch/news/v1/ ?

•  age = {value}: 7d is the default. (30d, 1w, 12h, 5d-10d, 2w-30d)
•  orderby = {value}: relevance is the default. (add orderby=date to sort by
date)

BOSS API: News XML Response

http://boss.yahooapis.com/ysearch/news/v1/ ?appid=…
&format=xml&lang=tzh&region=tw&age=1d-7d

BOSS API: Spell Check

http://boss.yahooapis.com/ysearch/spelling/v1/taipai?appid=…
&format=xml

BOSS Mashup framework

An experimental Python library which
provides SQL-like functions for mashing
up the BOSS API with third-party data
sources.

http://developer.yahoo.com/search/boss/
mashup.html


Simple code example:


Output:

BMF+GAE

Enhanced version of BOSS Mashup
Framework to Google App Engine:

http://zooie.wordpress.com/2008/08/04/yahoo-boss-
google-app-engine-integrated/

Enables quick deployment of BOSS
applications online

Thanks

Questions / Feedback?

Build your Own Search Service with BOSS API

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