2. ABOUT TREEFRAME
DESIGNER & PRODUCER OF MODULAR
EXSPOSITION SYSTEM MADE FROM WOOD
• UNIQUE PATENTED
MOUNTING
• DISTRUPTIVE TECHNOLOGY
• EXPERIENCED SALES TEAM
EXHIBITION STANDS - POINT OF SALE DISPLAYS INTERIORS
AND RETAIL INSTALATIONS
3. TREEFRAME TEAM
BRUNO MELLIS AIVARS GAILUMS
• CEO • Production manager
• Huglock tool-free • Treeframe exposystem
connection system inventor inventor & developer
• Designer. Runs advertising • Engineering Economics and
Management proffesional
& interior design company
MIKS ZAVELIS MARIS RUBINS
• CFO • Marketing and Sales manager
• Long time financier and • Experienced sales and
good estimator marketing manager (worked
• Experienced international with STANLEY, BLACK&DECKER
sales & export manager brands)
4. MARKET WORLDWIDE
1,197 venues Worldwide (with a min., 5 000 sqm) were
identified on year 2011 and their total indoor exhibition
space reaches 32.6 million sqm.
Research by UFI, The Global Association of the Exhibition Industry
5. MARKET EUROPE
• Whole market size Europe 22.35
million sqm
Tailor made stands • Average stand life time 5years
Regular Shell shemes
System stands • 4.4 milion sqm sold annual
5% • Treeframe target group «System
20% stands» market size 0.88 million
sqm annual
75% • Average stand price per sqm in
target group 300 EUR/m2
MARKET SHARES BY STAND TYPES
• Target market capacity 264
million euro annual
6. CUSTOMERS
TREEFRAME
EXHIBITION & DISPLAY SYSTEMS SUPPLIERS AND DISTRIBUTORS
Exhibition stand Exhibition Interior
Marketing
designers and centres and designers and
agencies
builders venues Shopfitters
END-USER
GREEN THINKING Companies to promote
their brands, products and services in
environmentally-friendly way
7. COMPETITION
TreeFrame® is UNIQUE modular exposition system
made from timber:
– Ecological, Tool-free, Versatile, Reusable, Cost
effective and Logical (easy to use)
Alternatives in the Market:
• Aluminium systems: TecnaT3 (tool-
free), Octanorm, Meroform; Normadic displays etc.
• Tailor made timber stands - low reusability, complex
assambly, high costs.
8. INTELECTUAL PROPERTY
• TreeFrame is registered trade mark
• Tool-free connection system used for
framework assembling supplied by
Huglock Ltd.
– Huglock Ltd. is parent company of Treeframe
Ltd.
– Huglock Ltd. holds international patent
• WO 2012/107442 A1
• Special design beam construction
9. BUSINESS MODEL
Product • Tailor made & bespoke designs
Designing • Company designs
COSTS • Outsource manufacturing
Manufacturing
• Inhouse assambling & packaging
Marketing & • WEB, Samples, Direct contact
Sales • Trade shows
Wholesale &
• International distributor network
REVENUES Distribution
Direct sales • Sales to End-users (WEB page)
