The document discusses various elements of branding including brand names, brand marks, trademarks, personality, essence, and building strong brands through principles like adaptability and commitment. It also covers topics like the importance of brands in building product recognition, ensuring quality/consistency, and developing long term relationships. Finally, the document defines brand equity and discusses how well-known brand names can command premium prices from consumers and provide other marketing benefits.

1. Understanding Brand

3. A brand mark is a unique symbol, coloring, lettering, or other design element. It is recognizable visually and does not need to be pronounced.

5. Personality and Brand Essence

6. Building Strong Brand

9. calorie free drink for developed countries.

10. Programs like Active health living (U.S)

11. Social networking – 11million fans on face book.

18. Consumer franchise (facilitates loyalty)

19. Lower communication costs

20. Improved prices/margins/market share