Sponsorship management and marketinf by Barista Lavazza

1. Barista Lavazza Sponsorships
Barista lavazza local
sponsorships of music
and cooking shows

2. Lavaza global sponsorships
Lavazza’s global
sponsorship includes
Wimbledon, and vogue
fashion nights

3. Scope for Other sponsorships
Barista has sponsored
local music events in
the past
Barista Lavazza can
sponsor music shows
on a larger scale
Hard Rock Café is one
example of music
themed store and
sponsors music event
Classical music shows
can be sponsored by
Barista without
deviating from its core
positioning

4. Scope for Other sponsorships
Shobha De launching her
book at barista store
Many book
launch
events
organized at
Barista stores
It can explore
this area
further
For example
sponsoring
Book shows
and festivals

5. Scope for Other sponsorships
Sports events and
TV programs
provides far greater
visibility
TV reality shows can
be a product
placement
opportunities
Sponsoring popular
sports tournaments
could provide
greater visibility
Sponsoring cooking
reality shows like
master chef can also
provide an
opportunity