Music Matters India Consumer Research by Ipsos

1. INDIA MATTERS Connected Music Matters 2012

2. How we did it • Online survey • Conducted in April 2012 • People aged 16 – 64* • Total 19,714 interviews achieved • 26 markets around the world * Aged 18-‐64 in the USA and Canada

3. Sharing music 3

4. In past 30 days: 52% Listened to/watched music or music videos on social networking sites 31% Posted/shared music or music videos on social networking sites AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012

5. La;n America -‐ music prevails on social networking North America LATAM Europe APAC Middle East/Africa 69% 51% 54% 51% 50% 42% 41% 35% 22% 16% Listened to/watched music or music videos on Posted/shared music or music videos on social social networking sites networking sites AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012 5

6. APAC - Connected Indians and Indonesians Listened to/watched music or music videos on Posted/shared music or music videos on social social networking sites networking sites Global 52% Global 31% APAC 51% APAC 35% Indonesia 69% India 53% India 59% Indonesia 49% HongKong 56% HongKong 44% Singapore 54% China 41% China 52% Singapore 32% Australia 48% South Korea 29% South Korea 42% Australia 20% Japan 28% Japan 8% AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012 6

7. Who’s Paying? 7

8. In past 30 days: Paid Non-‐paid 14% Paid to do wnload a music trac k 1t3% Paid s rea 41% ming Free streaming services services 9o% Paid to d w 32% nload a whole digital a Do wnloaded lbum without paying AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012

9. INDIAN’S ARE #1! Paid Top 3 markets 14% Paid to download India South Korea Indonesia 30% 24% 20% a music track 13% Paid streaming India Mexico Indonesia 38% 23% 22% services 9% Paid to download a India Indonesia Turkey 30% 18% 17% whole digital album AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012

10. The Bad Boys Non-‐paid Top 3 markets 41% Brazil Mexico Argen;na, Free streaming 65% 63% Turkey services 61% 32% Indonesia China India Downloaded 70% 63% 59% without paying Free streaming is popular in La;n America; Free downloading is much preferred in Asia AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012

11. Still Listening to CDs? 11

12. In past 30 days: 17% Purchased a music CD in a physical store 12% Purchased a music CD via internet AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012

13. India - Ready for Digital Transformation Purchased a music CD Purchased a music CD in a physical store via internet Global 17% Global 12% APAC 19% APAC 16% India 39% India 40% Indonesia 27% China 17% China 19% Indonesia 15% HongKong 18% South Korea 13% Singapore 16% HongKong 12% Australia 14% Singapore 12% South Korea 14% Japan 9% Japan 8% Australia 8% AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012 13

14. Music Apps 14

15. 26% Downloaded music apps to mobile phones / tablets in the past 30 days AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012

16. Downloading music apps popular in Asia and Middle East/Africa Downloaded music apps in the past 30 days 35% 35% 33% 17% 13% North America LATAM Europe APAC Middle East/ Africa AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012 16

17. India is #1 Music App Market in Asia (twice global avg) Downloaded music apps in the past 30 days India (53%) Global Indonesia (26%) (52%) China (46%) South Korea (39%) Hong Kong (38%) 17

18. Bands and Fans 18

19. In past 12 months: 36% (43%)Went to a concert 31% (40%)Went to a music fesLval AcLviLes done in the past 12 months ( ) India % Source: Ipsos Global @dvisor: Music MaSers 2012

20. In past 12 months: 28% (39%) Purchased arLsts'/bands' merchandise AcLviLes done in the past 12 months Source: Ipsos Global @dvisor: Music MaSers 2012 ( ) India % 20

21. Music Discovery 21

22. Traditional channels cannot be neglected Top 10 sources of knowing new music Radio programme 35% 42% TV programme 33% 47% Social networking sites 32% 46% Told by friends/family 31% 38% Radio advertisement 27% Global 41% India TV advertisement 26% 46% Internet advertisement 24% 41% Movie theme music 24% 40% Magazines/newspapers 22% 42% Official websites of artists/bands 19% 31% How did you ﬁnd out about new music last Lme Source: Ipsos Global @dvisor: Music MaSers 2012 22

23. WORD OF MOUTH Top 10 sources of knowing live music performance have aYended recently Told by friends/family 17% 26% Posters/billboards of artists/bands 13% 23% Social networking sites 12% 25% Magazines/newspapers 12% 27% Global TV programme 11% India 24% Official websites of artists/bands 11% 27% Internet advertisement 11% 24% TV advertisement 11% 24% Radio advertisement 11% 18% Radio programme 11% 22% How did you ﬁnd out about the recent live music performance have aSended Source: Ipsos Global @dvisor: Music MaSers 2012 23

24. How they listen to music 24

25. In India, Mobile Matters! Device use most oZen to listen to music Radio 28% 5% Desktop/laptop computer 25% 26% Global India Mobile phone 17% 34% MP3 player 12% 17% CD player 6% 4% TV 6% 7% Tablet PC 2% 4% Device use most ogen to listen to music Source: Ipsos Global @dvisor: Music MaSers 2012 25

26. For more informa;on on how to get hold of even more informa;on please contact: jasper@branded.asia @HKJaps

27. What Happened at: MUSIC MATTERS www.allthatmatters.asia © Branded Limited

28. “Much

29. like

30. TED

31. meets

32. south

33. by

34. southwest,

36. it’s

37. the

38. only

39. conference

40. of

41. it’s

42. kind

45. place

46. for

47. anyone

48. in

49. the

50. music

51. industry

52. to

53. share

54. ideas” Jason

55. Mraz

57. All That Matters in Music More In just seven years Music Matters has uniquely succeeded in creating a global platform for the Asia Pacific region’s music industry and has featured: – Over 8,000 Participants from Around the World – 750+ Leading Speakers – Hundreds of Bands Thousands of Fans – 400+ Official Media Partners – 100+ Industry Associations – Localised Events in Mumbai, India and Hong Kong • In 2011 we also launched Digital Matters, relocated to Singapore and created history • We are now Asia’s destination for the world’s digital and live entertainment business www.allthatmatters.asia © Branded Limited

58. 2012 RESULTS CONFERENCE: • Over 1,200 Participants from – 30 Countries 397 Companies – 169 Speakers – 85 Media Partners/Industry Associations – 100 Journalists – Nokia AboveBeyond Pool Party • Trended on Twitter MUSIC MATTERS LIVE FESTIVAL: • 42 bands from 15 countries • Thousands of Fans • 60,000 Facebook Likes • Broadcast Live on YouTube/Over 100,000 live views • 7,000 App Downloads/16,000 Song Plays US$ 3,500,000+ MEDIA VALUE – (source Fulford PR) www.allthatmatters.asia © Branded Limited

59. 2012 KEYNOTE SPEAKERS

60. “It was a great event that gave “I want to thank you again for a me additional insight to the wonderful experience and for directing Asian music markets.” my attention to Asia. I'm very excited Troy Carter, Manager Lady Gaga about the region and I'm now exploring CEO and Founder, Atom Factory the possibilities there.” Bob Ezrin, Producer

61. Music Matters is renowned for producing artist performances during the main conference and 2012 was no exception with no fewer than NINE amazing artists on the conference mainstage.

62. Technology WHO WAS Other Publisher Music WHO? Movie Gaming Others CEO/Pres AdverLsing Australia Broadcast N.America Singapore Gen.Ent Snr. Mgr/VP MD/Director/SVP BY INDUSTRY Europe Greater China Korea SENIORITY SE Asia Japan India BY COUNTRY

63. NETWORKING Our famous evening networking events and parties continued in 2012. MATTERS Opening night began with cocktails, sponsored by Getty Images, followed by our annual Hard Rock Party with special acoustic performances from Midnight Youth (New Zealand) and Dustin McGehee (USA). Singapore Music Society and e2i hosted the Singapore Matters cocktails, after which everyone gathered poolside at the hotel, bringing attendees together for a spectacular Nokia presents Above Beyond at the Music Matters Pool Party (see over). Viki sponsored the opening Samsung hosted a high level luncheon on the first day of Digital Matters night of three amazing nights of live music during the festival, Music Matters Live. The YouTube Music team hosted an exclusive and intimate lunch for Trace TV partnered with Bacardi to say thanks to all attendees with closing entertainment leaders from across the world. cocktails on the final day. PRS WIPO Co-hosted a lunch for attendees of the WIPO Music Matters Forum. CIMA hosted the Canadian International VIP lunch where members of the Parties Canadian delegation presented to a select group of attendees, made new contacts and exchanged information. Lunches

64. WORKSHOPS ROUNDTABLES I ALLTHATMATTERS.ASIA

65. Broadcast LIVE on YouTube over three nights, over 6,000 fans attended the Music Matters Live festival which featured 42 bands from around the world. Celebrating the explosive global K- Pop phenomenon, and with the support of KOCCA, we produced a “K-Pop Night Out” showcase as the opening of the festival introducing eight acts including Cube Entertainment’s rookie boy band, BTOB alongside big-names such as Drunken Tiger T, DJ Clazzi, Bizzy and M.I.B. Other bands from around the world included Kate Miller Heidke and Pandorum (Aus); USS, Manafest and Peter Katz (Can); Gary Nock (UK); White+ (China); Tara Priya (USA); 9 Maps (Hong Kong); Nidji and Aftermiles (Indo); Early Rise (Israel) and Lab the Rat (Mal). There were also performances from eleven Singaporean independent artists and bands such as SIXX, Inch Chua and The Great Spy Experiment.

66. BROADCAST LIVE ON YOUTUBE OVER THREE NIGHTS

67. presents 600 guests ranging from conference attendees, media and of course fans spent a number of hours in a beautiful, poolside setting, listening and dancing to tunes played by world renowned DJ Tony McGuiness. Watch the AWESOME video of the party here: http://tiny.cc/kropgw

68. MENTORING MATTERS Music Matters worked with government agency e2i and the Singapore Music Society to donate US$ 50,000 worth of complimentary passes to local Singaporean artists to attend the conference and meet the “Gods” of the industry www.allthatmatters.asia © Branded Limited

69. SOCIAL NETWORKING MATTERS The c o phen mbined s o o down menal. O cial impa loads ur “Li ct o f and # ve” F D mm1 aceb igital and A lan ook p dmar 2 wa s tren age g Music Ma k ach rew t t enab le ie ding acros o 60, ters and M mess d them to vement o s Twi 000 l ikes, usic Matt ages f tter A from connect w 2012 was sia P our A pp ha ers L ive th the b ith th the M acific s now is yea ands e ban usic . , mus ic vid ds pl Matte had m r was a eos, ying at th rs Live ore th an 7, photo e l i ve Face 000 s, co festiv book mpet www .face itions al. Featu Page wh book and l re s o ich e .com ots m f the ngag /mus ore … page ed fa icma . includ ns an ttersl ed d ive 60,000

71. With 23 Media Partners and 60 Association/ Industry Partners, the event generated over US$ 3,500,000 in global media value （Source: Fulford PR)

72. WINNERS: “BEST TRADE SHOW” Singapore Experience Awards 2012

73. www.musicmattersconnects.com

74. , Singapore May 21-25 2013 ALLTHATMATTERS.ASIA

75. Branded Limited • Branded owns Music Matters • Branded markets produces events by with and for the Asian media entertainment industry • In 2001 Jasper Donat and Michael Denmark co-founded Branded, a leading Asian media entertainment event marketing agency, partnering brands with a number of the world’s leading entertainment attractions including Walking With Dinosaurs, the Rolling Stones, Jason Mraz, Coco Lee, Black Eyed Peas, House of Dancing Water, Jamie Cullum, We Will Rock You, James Blunt, ARTHK, Chicago the Musical, Cirque du Soleil and even Barney the Dinosaur • Branded also specialise in the new technology and media B2B space working with clients such as CASBAA Haymarket Publishing • Branded was voted Top 10 Event Marketing Agency in Marketing Magazine • Contact us: Programme Enquiries: kelly.yau@branded.asia Sponsorship Partnership Enquiries: douglas@branded.asia Production Enquiries: natalie@branded.asia Band Applications (Festival): sammy@branded.asia

Music Matters India Consumer Research by Ipsos

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Music Matters India Consumer Research by Ipsos