1. Diploma in Business Marketing – Course Details and
Employment Prospects
Marketing is the core function of any business. It allows them to identify, understand and fulfill the
demands of customers. The scope of marketing expands beyond advertising and promotion and
covers everything, including research, planning, pricing, packaging, publicity, distribution and
selling.
Almost every business relies heavily on this particular function to sustain and grow. And this is
why there has been a constant demand for marketing professionals regardless of the ups and
downs in the economy. Not only this, the demand for business marketing graduates is expected to
increase in future. This is primarily due to the emergence of new marketing and advertising
channels and constantly changing market trends and consumer needs. Contemporary
organizations need to focus more on their marketing activities that suit modern lifestyle.
The career prospects in this field are never bleak. In fact, the scope of marketing is constantly
expanding. Although it offers numerous exciting employment opportunities but the job market is
more competitive than ever. Employers are keen on hiring business marketing professionals who
possess deep understanding of the current business environment, understand customer
psychology, can research market trends, and help them understand specific customer needs,
promote their products and communicate effectively with their customers.
Business Marketing Programs
A diploma in business marketing will give you the knowledge, skills and training required to build a
rewarding career in this field. You will understand the important role that marketing plays in the
success of a business. You will also examine industry trends, analyze consumer behaviour and
identify opportunities in the marketplace.
Along with this, you will have an opportunity to learn the basics of business, including accounting,
operations, human resources, organizational behaviour, micro and macro economics, international
business and marketing communications. A strong emphasis is laid on business communications
and computer education.
The program not only prepares you for entry-level jobs in marketing but also helps your obtain
academic credits to apply for a business marketing degree at the university. You may choose
to either pursue your career or study further upon graduation.
Choosing the Right Program
Numerous Canadian colleges offer post-secondary business marketing programs. But it’s
important to choose a program that is recognized and offers excellent employment prospects.
Centennial College’s two-year diploma in business marketing reflects high standards of learning.
Moreover, the diploma earned is recognized in Canada and abroad.

2. The USP of this program is that it offers a combination of broad marketing concepts and
specialized marketing skills. This helps you gain a deep understanding of the current business
environment and develop necessary skills to seek employment.
The college adopts an interactive teaching approach and incorporates learning through case
studies, guest lectures, projects, presentations, computer simulations and technologies. It
encourages mastery of critical problem solving, decision making, logical thinking, creative, clear
and persuasive communications. Furthermore, the college sponsors selected marketing students in
province-wide and national academic competitions.
The business marketing course prepares you for careers as merchandising supervisors, sales
representatives, product consultants, merchandising assistants and customer service
representatives with companies across all industry verticals.