A diploma program in business marketing opens doors to numerous career opportunities in a variety of fields. A three-year business marketing program equips students with the knowledge and skills required to seek employment in the industry.

1. Career Outlook for a Business Marketing Diploma
Program
Undergraduate business marketing program has been one of the most
sought after courses for the past many years. This is because it is
considered as the most versatile program that opens doors to a range of
jobs in the areas of sales and marketing, sales account management,
customer relations, social media marketing, marketing research,
promotions, public relations, online marketing, brand management,
advertising, logistics and numerous others.
Career opportunities for business marketing graduates exist across
several industry verticals, including education, finance, banking, utility,
retail, social service and manufacturing in both public and private
sectors. The best part is that the job prospects are expected to be
brighter in the coming years. With more and more businesses coming up,
the demand for professionals who can analyze customer needs,
communicate with them, develop and market products and react swiftly
to changes in the business environment is increasing.
Almost every business needs marketing professionals. And this is why a
business marketing diploma can be considered a ticket to an exciting
career. The program offers students a broad-based training in marketing
concepts and equips them with all the fundamental skills that are
essential for managing the key areas of organizations.
Business Administration – Marketing Education in Canada
Business education - marketing programs in Canada are designed to give
students a thorough understanding of the functional areas of a company
and their interconnection, while also allowing for specialization in
marketing. They, thus, expose them to a variety of core business
subjects prior to focusing on mainstream subjects.
A strong emphasis is also laid on developing the students’ communication
skills, practical managerial skills and business decision making capability.
This is done by incorporating case studies, simulations, individual and
team projects, industry visits, interaction with experts from the industry
and training and practical experience.
Numerous Canadian colleges offer post-secondary business marketing
training programs. But all may not provide students an exposure to
industry, which is vital to seek employment after completing the course.

2. Centennial college offers much required industry exposure to students
through industrial visits, training and interaction with experts from the
industry. In fact, the program is facilitated by experienced faculty
members with strong background in business administration and
management.
The Centennial Difference
The college offers numerous additional benefits to its business marketing
students. These include:
 An opportunity to obtain membership privileges with the Canadian
Marketing Association
 Sponsoring selected marketing students in province-wide and
national academic competitions
 Eligibility to apply credit rewards towards degree courses at
associated universities
 Strong emphasis on computer simulations and technologies
 Opportunity to work in a team on a project sponsored by an
entrepreneurial endeavour, a small company or a major company
This ensures an all round development of students. The program
prepares students for not just sales or marketing careers. Instead the
graduates demonstrate the ability to work as promotion assistants,
assistant brand managers, advertising assistants or public relations
assistants as well.
Studying Business Administration – Marketing
In order to apply for this program, interested students will need to send
their applications to the college, along with a copy of secondary school
diploma certificate, and scores in English Grade 12 C or University or
equivalent and Math Grade 11 or 12 C or University or equivalent.