Communications and media foundations offers alternative route to specialized ...
Become a leader who puts together successful festival and conferences
1. Become a Leader Who Puts Together Successful Festival
and Conferences
Festival, event and conference management is a rapidly expanding segment of the
hospitality and tourism industry that brings together many older and more traditional
sectors such as catering, equipment rentals and party supply sales in a new field of
endeavour. As such, event planning can be a stressful field. There is much to consider and
many details to which one must pay attention. Event planners have a wide range of
responsibilities and must be fully prepared to iron out any kinks that they may encounter.
Among the duties with which they may be tasked are:
helping clients choose when and where to host events;
securing the venue rental for the agreed-upon date and time;
working with vendors to provide catering and other services;
helping to organize menus, invitations and seating charts;
developing timelines for events;
supervising to ensure that the event follows the correct sequence of events;
developing and implement financial initiatives based on event objectives through
methods such as sponsorship programs and fundraising initiatives;
applying the principles of marketing to festivals, events and conferences;
applying business administration skills to the operation of events;
applying the principles of professionalism and ethics to event
management;
At Centennial College’s event management college program in Canada — Event
Management – Festival and Conference — applicants who already possess a
college diploma or university degree in hospitality, tourism or a related
discipline; a diploma or degree in an unrelated discipline who have related work
experience; and those with partial post secondary education and relevant work
experience in hospitality can obtain a Graduate Certificate and enter the field in
two semesters.
This program focuses on offering students leadership skills to withstand the pressures and
stresses of the industry. As such, courses include: Volunteer and Team Building
Coordination, Sponsorship Development, Event Budgeting, Networking and Industry
Relations, Risk and Security Management, Communications and Media Planning and many
others.
Students also complete a Festival, Event and Conference Production Practicum, during
which they gain practical experience in the coordination of a festival, event or conference
from preparing the needs analysis to the execution and evaluation of the final production.
Among the program’s industry partners that take on field placement students are:
Maple Leaf Sports & Entertainment, AVIVA Canada, Toronto Board of Trade, Toronto
Community News, Marriott Hotels, Toronto International Film Festival, Delta Hotels,
Fairmont Hotels and Four Seasons Hotels & Resorts.
Graduates of this program may find employment in: hotels, convention and conference
centres, corporations, tourism and non-profit organizations, sports and recreational
organizations, festivals, arts and cultural organizations, and event marketing management.
Some entrepreneurial graduates may open their own event management companies.