9. ‣ The mobile web is growing 8 times faster than the
desktop web grew in the AOL heydays
‣ Smart phone sales will pass PC sales in 2012
‣ AT&T data traffic has increased by almost 5,000% in 3
years, mostly due to the iPhone
‣ Mobile phones will overtake PCs as the most
common web access devices worldwide by 2013.
‣ 600% growth in traffic to mobile websites in 2010.
‣ Facebook and Twitter access via mobile browser
grows by triple digits in 2010.
‣ Average smartphone user visits up to 24 websites per
day.
Source: http://www.lukew.com/resources/articles/MobileFirst_LukeW.pdf / http://www.zeldman.com/2011/03/30/a-day-apart-mobile-web-
design-with-luke-wroblewski/
16. CONTENT
1. Have a Content Strategy
2. Content is a Dish Best Served Personalized
3. Make it Easy on the User
17. CONTENT
1. Have a Content Strategy
a) Know your voice. Know your audience.
18. CONTENT
1. Have a Content Strategy
a) Know your voice. Know your audience.
b) Know the most important elements.
YOU USER
brand development / profitability satisfaction / happiness
19. CONTENT
1. Have a Content Strategy
a) Know your voice. Know your audience.
b) Know the most important elements.
c) Craft user stories.
20.
21. CONTENT
2. Content is a Dish Best Served
Personalized
a) We don’t need more information. We need
better filters.
22. CONTENT
2. Content is a Dish Best Served
Personalized
a) We don’t need more information. We need
better filters.
b) How can you personalize your content?
- location
- social demographics
- registration information
41. DESIGN
Ethan Marcotte’s 3 Rules
1. The site must be built with a flexible grid
foundation.
2. Images that are incorporated into the design
must be flexible themselves.
3. Different views must be enabled in different
contexts via media queries.