Slides from "Utilizing Online Marketing for Office Furniture Dealers" webinar held on March 4, 2010 by Jason Kirby of eBoost Consulting, the experts when it comes to marketing office furniture online. This webinar provides valuable information in regards to marketing office furniture online and provides top level executives information to make informed decisions.
2. Agenda General information about online marketing Marketing online vs. offline The tools relevant to office furniture dealers Emphasis on PPC, SEO, & Web Conversion Wrap up About eBoost Consulting Q & A
6. Marketing Online Cost effective Brand enhancement Quick and easy to make changes Campaign results are traceable Instant and measurable ROI More effective than offline advertising
10. Statistics on OFDA Members: 55.56% Are not tracking who is coming to their website 56.25% Do not have a way for potential leads to contact them 13.19% Do not show up in search results Statistics based on a sample of 144 office furniture dealer websites *n=144
14. What is Pay-Per-Click? Pay only for traffic you receive Focus on specific geographic areas you serve Targets buyers that are late in the purchasing cycle Target keywords you can’t rank for with SEO Renting at rates based upon competition and ad quality
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16. What Does PPC Mean To A Dealer? Instant return on investment Exclusive leads Ability to target educational and health care establishments 25%
18. Tips for PPC Create ad groups that focus on attracting facility managers Create a value proposition that solves a problem for a start up company in your ad
20. What is Search Engine Optimization? Customers trust organic listings more than any other form of advertising Takes 3-6 months to see results Long-term investment with greatest long-term return Requires intensive labor and persistence
21. What Does SEO Provide to Dealers? Usually drives in 70% of traffic when optimized Establishes credibility Competing sites not optimized Generate leads by listing individual products to show up in search results
25. What is Web Conversion Design? The architecture of your website that persuades your customers to take action Utilize design, images, and colors Understanding the F Pattern
26. Why is Web Conversion Important? Customers don’t read everything you have to offer Customers want information immediately Get higher conversion rates Lower costs per lead
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28. Tips For Web Conversion Easy Navigation White space (no clutter) Conversion Forms Phone number on every page
30. What is Email Marketing? Most commonly known as the digital form of direct marketing The fastest growing form of marketing Increases referrals and up sells Enhances your brand and company image Not Spam
31. Is Email Useful for Dealers? Keeps your brand top of mind Quarterly send outs Potential for referrals
33. What is Guerilla Marketing? Unconventional advertising Relies on time, creativity, and man power to be successful eBoost Way Consistent high converting posts Cost per lead usually below $20
34. Who is Guerilla Marketing For? Used office furniture dealers Dealers that need to move inventory Ecommerce or national dealers
36. What is Call Tracking? Each visitor gets a unique phone number Dynamically inserts phone numbers for different campaigns Enables you to measure marketing efforts Allows you to more effectively allocate your budget Ideal for business B2B sales
37. Now You Know Pay-Per-Click Web Conversion What Why How Call Tracking Email Marketing Search Engine Optimization Guerilla Marketing
38. What’s The Next Step… Determine if your dealership can benefit from more leads. Establish a budget to obtain new leads. Investigate what tools will work for your dealership Begin campaigns Dominate your local competition
39. It’s Time to Get Started… And we are here to make it easy
41. The Experts in the Industry Team of marketing consultants Researching and optimizing for the last 4 years Produced over 20,000 leads Provide all of the services mentioned today Customer Persona White Paper
42. Thank You For Your Time Presenter: Jason Kirby Email: Jason@eboostconsulting.com Phone: (619) 567-3497 Website: http://www.OfficeFurnitureMarketing.com Address: eBoost Consulting 7125 El Cajon Blvd st. #5 San Diego, CA 92115
Set the expectation and clarify how long this will last and the structure
Our disclaimer. The data is based on actual OFD clients in major metropolitan areas. Due to our confidentiality agreements with them we will not identify which results come from which client and most data is aggregate of all clients or averages. Results and data shown will vary.
The WHAT is for the newbies to IM – The WHY is for the decision makers – The How is the savvy ones
What is online marketing? It is the new and most effective way to get in front of new prospects and to turn them into leads. Online marketing makes it to where your customers come to you and with the right strategy and tools in place they will provide you with their information making them a much more qualified lead.
Based on a sample size of 50 dealer websites (insert graph from research document)
The WHAT is for the newbies to IM – The WHY is for the decision makers – The How is the savvy ones
Anyone can start a campaign but it comes down to effective ad copy and keyword research
The OF Industry has not caught up yetGreat for people with excess inventory or used furniture
LT keywords can focus on those high end buyers
Have you ever been on a website and left because you were confused?What makes our conversion rate so high is always remembering it is about the customer
Don’t make them think
Yes and No
Yes and No
The WHAT is for the newbies to IM – The WHY is for the decision makers – The How is the savvy ones