You're on LinkedIn so now what? This presentation provides insight into how your business can benefit from utilizing LinkedIn is ways that you might not of realized were even possible. Learn to leverage LinkedIn's robust business features to leverage the true power of LinkedIn for your business.

1. Getting
Presented to
The Chamber of Commerce Grand Haven, Spring Lake, Ferrysburg
Jason Piasecki
Partner, Revel

2. Getting LinkedIn
• What New?
• Getting Down to Business
• Breakout
• Practice Makes Perfect
• Next Steps

4. LinkedIn
• Professionals use LinkedIn to exchange
information, ideas and opportunities
• The world’s largest professional network
• 187 million members
• 100 million new members in past two years
• 2.6 million company pages
• 277% more effective than Facebook and Twitter for
lead generation

5. What’s New?

6. Profile

7. Homepage

8. LinkedIn Today

9. Company Pages

10. Connections

11. Influencers

12. Endorsements

13. Mobile

14. App

15. Getting Down to Business

16. Getting LinkedIn
1. Lay of the Land
2. Learn the Lingo
3. Listen Before You Speak
4. Support the Home Team
5. Make a Commitment
6. Schedule Time

17. Homepage

18. LinkedIn Terms
1. Profile 6. InMail
2. Connections 7. Advanced Search
3. Groups 8. Alumni Tool
4. Recommendations 9. News
5. Company Page 10. Applications
Bonus Tool: Cardmunch

19. LinkedIn Terms
1. Profile 6. InMail
2. Connections 7. Advanced Search
3. Groups 8. Alumni Tool
4. Recommendations 9. News
5. Company Page 10. Applications
Bonus Tool: Cardmunch

20. Profile
• Users tend not to take full advantage of the Profile
• Simply adding your current and past positions isn’t
enough
• Profiles with photos are seven times more
interactive than those without a photo
• Take the time to enhance your personal brand via
LinkedIn to achieve better results

21. Profile

22. Your Public Profile URL
1. Go to Settings and click "Edit your public profile”In
the "Your public profile URL" box on the right, click
the "Customize your public profile URL" link
2. Type the last part of your new custom URL in the
text box
3. Click Set Custom URL

23. Connections
• Connections are everything
• Only connect with users they know and not
complete strangers
• Requires you to provide an email address for each
new invite
• Leverage introductions to 2nd or 3rd connections

24. InMaps
• Your InMap is an interactive visual representation of
your professional universe, based on the
relationships between your connections.

25. InMaps

26. Recommendations
• Recommendations help build credibility for users
• Newer feature called “Endorsements,” which is a
simpler way for users to recommend your work
• Instead of writing a paragraph or two, a user can
just click “endorse” to recommend a certain skill or
expertise you have listed on your profile

27. Request Recommendation

28. Endorsements

29. Company Page
• New company page layout
• Condensed version of a company’s website
• Highlight Services
• Post jobs
• Showcase customer testimonials
• View stats on visitors

30. Advanced Search

31. JSJ Corporation

32. Google

33. Company Page - Update

34. Company Page - Services

35. Company Page - Careers

36. Adding a Company Page
1. Click Companies near the top of your home page
2. Click the Add a Company link in the upper right area
of the page
3. Enter your company's official name and your work
email address
4. Click Continue and enter your company information

37. Company Page – Edit Update

38. Company Page – Edit Admins

39. Company Page – Edit Services

40. Company Page – Services Edited

41. Company Page – Edit Audience

42. Breakout

43. Breakout
1. Review Your Company Page
2. Search Companies to Follow
3. Find Competitors
4. Map Out Your Services
5. Organize Content
6. Create a Company Page Plan

44. Planning Makes Perfect

45. Make LinkedIn part of your day
1. Create a plan that works for you
1. Tip: Be realistic
2. Tip: Listen before you speak
3. Tip: Be genuine
4. Tip: Find a time that works for you
5. Tip: Make it part of your routine
6. Tip: Schedule status updates using HootSuite
7. Tip: Have fun!

46. Example LinkedIn Business Plan
• Monday
– Update status (0:05), Add connections (0:15)
• Tuesday
– Update company status (0:05), Request recommendations
(0:10)
• Wednesday
– Update status (0:05), Read news, Follow companies, (0:15)
• Thursday
– Update company status (0:05), Enhance services (0:15)
• Friday
– Update status (0:05), Make a recommendation (0:10)
• Total = 1 hour, 30 minutes

47. Next Steps

48. Getting LinkedIn
• What New?
• Getting Down to Business
• Breakout
• Practice Makes Perfect
• Next Steps

49. Q&A
• Questions
• Answers
• jason@revel.in
• linkedin.com/in/jasonpiasecki
• facebook.com/revelmarketing
• twitter.com/revelmarketing