Managing your online reputation is essential in today's world.

1. Reputation
Management
LAPORTE CONSULTING

2. Online Reviews
LaPorte Consulting - laporteconsult.com - 714-769-9548

3. Why should you care?
LaPorte Consulting - laporteconsult.com - 714-769-9548
• 90% of people who read reviews are influenced by positive reviews.
• 86% of people were influenced by negative reviews.

4. Why should you care?
Source: Merchantwearhouse.com 9/2/13LaPorte Consulting - laporteconsult.com - 714-769-9548

5. How not to handle negative reviews
LaPorte Consulting - laporteconsult.com - 714-769-9548

6. How not to handle negative reviews
LaPorte Consulting - laporteconsult.com - 714-769-9548
• Don’t Bash
• Do not accuse of lying
• Do not post a comment on their Facebook page
• Do not go to their home and attack them

7. How to handle negative reviews
• Thank the reviewer
• Be both professional and personal
• Address the issue
• Apologize but don’t bribe
• Have an online reputation management system in place
• Stay away from their house!
LaPorte Consulting - laporteconsult.com - 714-769-9548

8. Reputation Management System
LaPorte Consulting - laporteconsult.com - 714-769-9548
• Allows your business to be rated from the mobile site.
• Informs managers immediately if a rating has been created via email
and text.
• Tracks changes toYelp!, Foursquare and Google+

9. • Share on social
network sites
• Provides
testimonies
LaPorte Consulting - laporteconsult.com - 714-769-9548
• Not shared on social
network sites
• Owner can address
issue Immediately

10. Notifications
RATING IS ENTERED
• Email
• Text
DAILY MONITORING
• Email
• Yelp!
• Foursquare
• Google+
LaPorte Consulting - laporteconsult.com - 714-769-9548

11. Best referrals
• Restaurants
• Small Stores
• Graphic Designers
• Field Reps
LaPorte Consulting - laporteconsult.com - 714-769-9548