Council for Christian Colleges & Universities CPRO13: Blunders & Brilliance
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Presentation given by Layne Fuller, Ed Van Poolen and Jason Kehrer at the 2013 CCCU PR/Communications Officers Conference at Seattle Pacific University. Presentation covers 10 common "blunders" that internal higher education marketing/communications departments make with brand http://cccu.org/ConferencesAndEvents/CalendarOfEvents/2013/6/2013-PR-Communications-Officers-Conference
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Council for Christian Colleges & Universities CPRO13: Blunders & Brilliance
- 1. BLUNDERS & BRILLIANCE.2013 PR/Communications Officers Conference ©2013 The Image Group
- 2. Video credit: AFV - http://www.youtube.com/watch?v=r8mkjNU2R7E ©2013 The Image Group http://www.youtube.com/watch?v=r8mkjNU2R7E
- 3. Jason Kehrer G.M., Ideation & Operations Layne Fuller Account Management Ed Van Poolen Creative Director ©2013 The Image Group
- 4. Jason Kehrer G.M., Ideation & Operations Layne Fuller Account Management Ed Van Poolen Creative Director ©2013 The Image Group
- 5. ABOUT TIG ©2013 The Image Group
- 6. BLUNDERS NO CAMPAIGN IRRELEVANCY INCONSISTENCY COOKIE CUTTER DESIGN BY COMMITTEE BAND-WAGONING INVESTMENT NO INTERNAL BUY-INPOOR IMPLEMENTATION WHAT PLAN? ©2013 The Image Group
- 7. NO CAMPAIGN ©2013 The Image Group
- 8. IRRELEVANCY VIDEO CREDIT: ADOBE http://www.youtube.com/watch?v=P81bb0Tzwbo ©2013 The Image Group http://www.youtube.com/watch?v=P81bb0Tzwbo
- 9. INCONSISTENCY ©2013 The Image Group
- 10. COOKIE CUTTER CREATIVE ©2013 The Image Group
- 11. ”When you make something no one hates, no one loves it.” — Tibor Kalman DESIGN BY COMMITTEE ©2013 The Image Group
- 12. POOR IMPLEMENTATION Campaign tagline: Expert care made easy. ©2013 The Image Group
- 13. BAND-WAGONING ©2013 The Image Group
- 14. LACK OF INVESTMENT ©2013 The Image Group
- 15. ©2013 The Image Group
- 16. WHAT PLAN? ©2013 The Image Group
- 17. NO INTERNAL BUY-IN Dr. Joe Stowell, CSU President ©2013 The Image Group
- 18. Why creative campaigns fail. ©2013 The Image Group
- 19. ”In every product are the seeds of drama that best expresses its value to the consumer. Finding that drama is most important task.” — Leo Burnett, 1961 ©2013 The Image Group
- 20. The capacity to gain an accurate and deep understanding of a person or thing. n: Insight ©2013 The Image Group
- 21. ©2013 The Image Group
- 22. Finding an insight. ©2013 The Image Group
- 23. Use a process. Attack the negative. Work in teams. Ask better questions. Think wrong. Change your perspective. ©2013 The Image Group
- 24. Use a process. ©2013 The Image Group
- 25. Ask better questions. ©2013 The Image Group
- 26. Think wrong. The human brain tends to think along predetermined linear thought pathways. Such linear thinking can inhibit true innovation and creative exploration. — John Bielenberg ©2013 The Image Group
- 27. Implement well. ©2013 The Image Group
- 28. ©2013 The Image Group
- 29. BE©2013 The Image Group
- 30. ©2013 The Image Group
- 31. ©2013 The Image Group
- 32. Confessions CCCU ©2013 The Image Group
- 33. Q & A ©2013 The Image Group
- 34. Presentation materials: imagegroup.com/cpro13 @imagegroup hello@imagegroup.com laynef@imagegroup.com Thank you. @laynefuller @jasonkehreredvp1 edvp@imagegroup.com jason.kehrer@imagegroup.com jasonkehrer ©2013 The Image Group