Part of the monthly "Tech Lunch" series with the Michigan West Coast Chamber. Presentation gives a high-level view on infographics, including the importance, challenges, and need for good data. Also features several "DIY" tools and best practices. Presented at the Herrick District Library (Holland, MI) on 9/19/13.

1. September 2013 Tech Lunch
Michigan West Coast Chamber of Commerce
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infographics.
visualizing your data for
greater comprehension.

2. Jason Kehrer
G.M., Ideation
& Operations
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3. ABOUT TIG
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4. Infographics
DEFINITION
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Information Design
Data Visualization
Information Architecture*
Making numbers look pretty
Helping people pay attention
SO COOL RIGHT NOW!

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BRAND
“Brand” can be a nebulous concept for some, and it
can also be emotionally charged. Brand combines many
aspects of a company, from external perception (by
the industry, the public and competition) and internal
perception. Brand also encompasses the visual identity
of the company (as well as the name).
Q: “What does the name Crystal Flash mean to you?”
Q: “If Crystal Flash were an animal, what would it be?”Current Brand Identity:
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6
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1 2
1. Elephant 2. Cheetah
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3. Chameleon
4. Wolverine 6. Stallion5. Dog (Husky, Labrador)

17. ”Good infographics or
good data design has to
begin with a secret or an
insight that can only be
revealed through the
design of that data a
particular way.”
— Jonathan Harris, Cowbird
QUOTE
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18. “I’m looking into kindergartens for my oldest
boy right now, and one of the things we’ve
heard is, ‘we teach to the top, and we
support the bottom.’ I would like to think of us
as doing the same thing, that we’re presenting
information to be clear, concise, and
comprehensible, but also sophisticated,
elegant, and attractive.
“We’re not going to dumb it down because
we don’t want to teach to the lowest common
denominator. We don’t want to take everyone
back down to bargraphs!” — Kim Rees
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QUOTE

19. “Information plus graphics”
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VS.
vs.
“Infographic thinking”
— Francesco Franchi

20. Content -> Design
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PROCESS
Understand the content
Know your audience
Allow users to draw own
conclusions

21. DIY?
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TOOLS.

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TOOLS.

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TOOLS.

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TOOLS.

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TOOLS.

27. Jonathan Harris (CreativeMornings)
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RESOURCES
Kelli Anderson (CreativeMornings)
David McCandless (TED, CM)
visual.ly
Kim Rees (Periscope)
Travis Kochel (FF Chartwell font)

28. Implement well.
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29. Hire help.
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30. Remember your
audience.
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31. Audience =
users.
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32. Q & A
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33. Thank you.
@jasonkehrer
jason.kehrer@imagegroup.com
jasonkehrer
imagegroup.com
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