We all know that the market research industry is in desperate need of “re-invention.” But, how do you re-invent an entire industry? Why are the “innovation” efforts we’re currently pursuing not leading to true breakthrough? Largely, the industry operates on a fairly well entrenched “business model” that is based on single method approaches, cost per respondent, a distinction between qualitative and quantitative, etc. Based on significant experience on both the client and vendor side of MR, as well as broader strategic business development and innovation consulting, Ann & Jason from The Garage Group will share five activities that the MR industry must adopt in order to drive game-changing business model innovation and get the industry back on track.

1. AMA Research SIG Ann Lauer &
Jason Hauer
October 24, 2012
The Garage Group

10. Our Team www.thegaragegroup.com
Entrepreneurial Leader, Business Builder Organizational Strategist, Passionate Coach
Jason’s expertise comes from consistently building and growing Ann’s 17 year career has consistently delivered strategic thinking,
profitable businesses that transform people and organizations. focus on people development and business results to multiple
His experience ranges across Innovation and IT Leadership roles work groups and organizations ranging across Fortune 500 CPG,
in Non-Profits and Insight/Innovation Service Providers for non-profits and marketing/research consulting. Ann’s expertise
Fortune 500 CPG organizations. He has led business model areas include: organizational strategy; leadership development;
creation and scale up of new services/capability; coached and business development; engaging approaches to learning; helping
developed innovation & entrepreneurship mindsets and skills others discover big ideas that might just change the world and
across a diverse set of creative and analytical thinkers; created coaching and mentoring high potential/high capacity leaders.
collaboration communities; and mastered and taught best
practices of navigating the practicalities of moving projects
forward.
Jason Hauer Ann Lauer
jason@thegaragegroup.com ann@thegaragegroup.com
513.368.3073 513.659.9433
@jasonhauer @cinciann