Content Marketing Your Way To Increased Traffic, Leads, and Sales
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This presentation was delivered as a Webinar and therefore only provides an overview on Content Marketing. You can visit my blog: http://www.jasonfox.me/blog to read much more about content marketing. Including how content marketing is the new SEO. How To Blog, Get inspiration for creating content, writing tips, how to promote your blog content, and much more.
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Content Marketing Your Way To Increased Traffic, Leads, and Sales
- 1. Content Market Your Way To Increased Traffic, Leads, and Sales Mathew Smith Executive Sales & Marketing Director Jason Fox Internet Marketing Specialist Website Design, Content Marketing Social Media, SEO
- 2. What We Will Discuss 1. What You Can Expect With Content Marketing 2. What Is Content Marketing 3. Can You Put Your Content Marketing On Auto-Pilot 4. How To Come Up With Content Ideas 5. How To Create Content 6. Why Content Is The New SEO 7. How To Promote Your Content
- 3. My Blog IN THE LAST 4 DAYS – www.JasonFox.me • • • • Unique Visitors: 2,972 Number of Visits: 7,408 Pages Viewed: 31,138 Total Hits: 65, 545 I DO NO OUTBOUND SALES CALLS
- 4. Content Marketing CREATING AND SHARING CONTENT TO ACQUIRE CUSTOMERS Blog Posts, Videos, White Papers, e-Books, Infographics, Case Studies, How-to Guides, Q & A Articles, Pictures, Slide Shows, Webinars
- 5. Easy Content Marketing There Is None! If it were easy… Everybody would be doing it and you would not have an Opportunity. What I Use: Wordpress Blog – Internet – Video – Pictures Social Media – Forms
- 6. Content Topics • Turn Client Questions Into Content Topics - FAQ • Subscribe To Industry Specific Blogs For Topic Ideas • Send A Survey To Your Clients For Content Ideas • Use Google Alerts and/or Google Trends • Search Quora For Your Industry and See What People Are Asking • Use Evernote To Store Ideas and Inspiration For Content • Use An Editorial Calendar To Organize Your Content Ideas • Research Your Competition And Borrow Topic Ideas • Interview Your Clients
- 7. Creating Content It Is The Title That Grabs People’s Attention And Determines If They Will Even Think About Viewing Your Content Focus on creating 1 piece of quality content every week or 2 weeks 800 Words Or More Subtitles – Blocking – Chunking – Lists – Bullet Points At Least 1 Image Try To Add Video – Instagram 15 Second Video… Set up the context of the video or what you liked about, or took out of it, or inspiration • If You Use An Infographic… Give your expert opinion • Use Quotations From Industry Experts (cite properly) • Check Your Spelling • • • • • CREATE A FORMULA THAT YOU CAN REPEAT OVER AND OVER AGAIN!
- 8. New SEO MORE QUALITY – LESS QUANTITY
- 9. Blog Promotion “Without promotion something terrible happens… nothing!” ~ P.T. Barnum Syndication can be a good tool to get the ball rolling, but NOT the solution -IFTTT.com or Onlywire.com Be the first to share your content – Facebook, Twitter, Google+, Linkedin, Pinterest Join a Marketing Tribe and share each others content -- Triberr.com Post your content to Book Marking Sites – Reddit, Digg, Stumbleupon, Delicous Turn Your Post Into a Press Release – PRLog.com Submit your Post To Article Submission Sites – Bizsugar, Inbound.org, Scoop.it, Sharebloc.com If It is Video – Put it on Youtube If it is a Picture – Put it on Instagram If it is a Presentation – Put it on Slideshare
Notas do Editor
- What Kind Of Results Can You Expect?
- What Is Content Marketing?
- How Can I put My Content Marketing On Auto Pilot?
- How To Get Content Topic Ideas
- Why Is Content Marketing The New SEO? Posts, Links, etc.