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What do you think?
 Do artists start an artwork and hope for the best or

do artists use planning and rules?
 Artists use rules!!
 Do you remember what are these rules called?


ELEMENTS & PRINCIPLES
Elements of Design

The elements of design are the seven basic building
blocks of art & design.
 Without these building blocks the principles are meaningless.
 Think of them as “Legos:” parts, pieces or elements of something

bigger or whole. We use directions and rules to make something.
Principles of Design
The basic rules of aesthetics that guide in the
organization of elements in a work of art.
 Without these directions the elements are meaningless.
 Think of them as “Legos Directions:” Rules or steps to utilize

many different, similar and identical elements to create a
meaningful, cohesive and understandable piece of artwork.
Design Elements

Design Principles

LINE
SHAPE
COLOR
VALUE
TEXTURE
SPACE
FORM

BALANCE
VARIETY
MOVEMENT
CONTRAST
EMPHASIS
PROPORTION
UNITY
Line

A mark. Lines have thickness, direction, and
movement; they can be interrupted and can show
emotion in an artwork.
Element of Line
Element of Line
Contour lines- outline the
edges of forms or shapes

Gestural lines- indicate
action and physical
movement
Element of Line
Add definition for: Line
2. Draw an example of an Interrupted Line in the 1st
box
3. Draw an example of a Varied Line that starts thin
and gets thicker in the 2nd box
1.

Line
A mark. Lines have thickness, direction, and
movement; they can be interrupted and can show
emotion in an artwork.
Element of Line
Add definition for: Organic Line
2. Draw an example of Organic Line in the 3rd box.
1.

Organic Line
Line that has a natural or imperfect path rather than
a rigid or geometric path.
Element of Line
Add definition for: Geometric Line
2. Draw an example of Geometric Line in the 4th box.
1.

Geometric Line
Line that has a rigid or mathematically correct path
and is not free flowing.
Element of Shape
When line curves or corners around and crosses
over itself it becomes a shape.
GEOMETRIC
square, triangle, rectangle, rhombus, circle, cone

ORGANIC
free form shapes, shapes in nature for example:
leaves, trees, clouds, animals
Element of Shape
Add definition for: Shape
2. Create: Overlapping Shapes in the 1st box.
1.

Shape
When a line curves or corners around and crosses
over it self it becomes a shape
Element of Shape
Add definition for: Organic Shape
2. Draw an example of Organic Shape in the 2nd box.
1.

Organic Shape
Shape that has a natural or imperfect path rather
than a rigid or geometric path.
Element of Shape
Add definition for: Geometric Shape
2. Draw an example of Geometric Shape in the 3rd box.
1.

Geometric Shape
Shape that has a rigid or mathematically correct
path and is not free flowing.
Element of Color
Color has three properties:
1. The first is:
Hue: The name of a color
2. The second property of color is:
Value: the lightness or darkness of
a hue
3. The third property of color is:
Intensity: the purity of a hue; the
brightness or dullness of a hue
Value: Tints and Shades
Tints-adding the color white

Shades- adding the color black
Value

Value contrasts help us
to see and understand a
two-dimensional work of art.
Value describes form and
value defines space.
Intensity: Neutral Colors
These colors are made by adding a complimentary
color (opposite on the color wheel) to a hue.
Neutralized hues are called tones.
Warm and Cool Colors
Element of Color
1.

Add definition for: Hue

Hue
The name of a specific color
Element of Color
1. Using colored pencils, fill in 3 Warm colors in the

1st three circles.
2. Using colored pencils, fill in 3 cool colors in the
2nd three circles.

Color Temperature
Element of Color
1. Add definition for: Neutral
2. Using colored pencils, fill in 4 neutral colors in

the circles.
1.
2.
3.
4.

White
Black
Brown
Grey

Neutral
A color that is neither cool nor warm. Neutrals are
made by mixing two complimentary colors together.
Element of Color
Add definition for: Value
2. Using colored pencils draw a Value scale (gradual transition
from light to hue to dark) in the 1st long box. Start with
lightest tint moving into hue moving into the darkest shade
- USE CRAFTSMANSHIP!
1.

Value
The lightness or darkness of a hue.
Element of Color
Add definition for: Intensity
2. Using colored pencils (from black pouch) , draw an Intensity
scale in the 2nd long box. Start with 1 hue moving into the
neutral moving into the complimentary hue - USE
CRAFTSMANSHIP!
1.

Intensity
The brightness or dullness of a hue.
Element of Texture
Textures are all around us in our environment, textures are the
quality of a surface.
Actual texture – texture that you can feel with your sense of
touch.
Implied texture – texture that has been simulated in drawing and
painting on a smooth surface to appear as if it is textured.
Hatching and Cross Hatching
Line can be used to create
value and textures
Hatching
Cross Hatching
Stippling
Small marks, dots or
shapes can be used to
create value and textures
Stippling
Element of Texture
1.

Add definition for: Texture

Texture
The quality of a surface
Element of Texture
Add definition for: Actual Texture
2. Write 3 examples of Actual texture on the lines
provided.
1.

Actual Texture
The way something actually feels.
Element of Texture
Add definition for: Implied Texture
2. Draw 4 examples of Implied texture in the boxes provided.
1.

1.
2.
3.
4.

Stippling
Hatching
Cross Hatching
Your choice

Implied Texture
The way something appears to feel.
Element of Space
The amount of depth in both 2D
and 3D artworks.
Around, above, inside, outside, positive
or negative.

The feeling of space in a drawing
or painting is always an illusion.
 Artists combine the use of light and

dark value with other techniques.
 Linear perspective, and atmospheric
perspective create the illusion of
space.
Linear perspective
“Snow in New York”
Element of Space
Add definition of: Space
Draw a mini picture in the 1st box provided. Label the
positive space and the negative space.
3. Draw a mini picture in the 2nd box provided showing how
things get smaller and lighter as they travel further into
the background.
1.
2.

Space
The amount of depth in both 2D and 3D artworks
Element of Form
In 3D artworks it is the quality of the shape.
Form describes volume and mass, or the three-dimensional
aspects of objects that take up space.
 Forms can be realistic, abstract, geometric, organic etc…
 Form is considered three-dimensional showing height, width and depth. It

can be illustrated or constructed.
Element of Form
1. Add definition of: Form
2. Draw a plain circle in the 1st box provided. This circle

does not show form
3. Re-Draw the sphere you see below in the 2nd box
provided . This sphere shows form.

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Salesforce Community Group Quito, Salesforce 101
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Elements Packet Presentation

  • 1. What do you think?  Do artists start an artwork and hope for the best or do artists use planning and rules?  Artists use rules!!  Do you remember what are these rules called?  ELEMENTS & PRINCIPLES
  • 2. Elements of Design The elements of design are the seven basic building blocks of art & design.  Without these building blocks the principles are meaningless.  Think of them as “Legos:” parts, pieces or elements of something bigger or whole. We use directions and rules to make something.
  • 3. Principles of Design The basic rules of aesthetics that guide in the organization of elements in a work of art.  Without these directions the elements are meaningless.  Think of them as “Legos Directions:” Rules or steps to utilize many different, similar and identical elements to create a meaningful, cohesive and understandable piece of artwork.
  • 5. Line A mark. Lines have thickness, direction, and movement; they can be interrupted and can show emotion in an artwork.
  • 7. Element of Line Contour lines- outline the edges of forms or shapes Gestural lines- indicate action and physical movement
  • 8. Element of Line Add definition for: Line 2. Draw an example of an Interrupted Line in the 1st box 3. Draw an example of a Varied Line that starts thin and gets thicker in the 2nd box 1. Line A mark. Lines have thickness, direction, and movement; they can be interrupted and can show emotion in an artwork.
  • 9. Element of Line Add definition for: Organic Line 2. Draw an example of Organic Line in the 3rd box. 1. Organic Line Line that has a natural or imperfect path rather than a rigid or geometric path.
  • 10. Element of Line Add definition for: Geometric Line 2. Draw an example of Geometric Line in the 4th box. 1. Geometric Line Line that has a rigid or mathematically correct path and is not free flowing.
  • 11. Element of Shape When line curves or corners around and crosses over itself it becomes a shape. GEOMETRIC square, triangle, rectangle, rhombus, circle, cone ORGANIC free form shapes, shapes in nature for example: leaves, trees, clouds, animals
  • 12. Element of Shape Add definition for: Shape 2. Create: Overlapping Shapes in the 1st box. 1. Shape When a line curves or corners around and crosses over it self it becomes a shape
  • 13. Element of Shape Add definition for: Organic Shape 2. Draw an example of Organic Shape in the 2nd box. 1. Organic Shape Shape that has a natural or imperfect path rather than a rigid or geometric path.
  • 14. Element of Shape Add definition for: Geometric Shape 2. Draw an example of Geometric Shape in the 3rd box. 1. Geometric Shape Shape that has a rigid or mathematically correct path and is not free flowing.
  • 15. Element of Color Color has three properties: 1. The first is: Hue: The name of a color 2. The second property of color is: Value: the lightness or darkness of a hue 3. The third property of color is: Intensity: the purity of a hue; the brightness or dullness of a hue
  • 16. Value: Tints and Shades Tints-adding the color white Shades- adding the color black
  • 17. Value Value contrasts help us to see and understand a two-dimensional work of art. Value describes form and value defines space.
  • 18. Intensity: Neutral Colors These colors are made by adding a complimentary color (opposite on the color wheel) to a hue. Neutralized hues are called tones.
  • 19. Warm and Cool Colors
  • 20. Element of Color 1. Add definition for: Hue Hue The name of a specific color
  • 21. Element of Color 1. Using colored pencils, fill in 3 Warm colors in the 1st three circles. 2. Using colored pencils, fill in 3 cool colors in the 2nd three circles. Color Temperature
  • 22. Element of Color 1. Add definition for: Neutral 2. Using colored pencils, fill in 4 neutral colors in the circles. 1. 2. 3. 4. White Black Brown Grey Neutral A color that is neither cool nor warm. Neutrals are made by mixing two complimentary colors together.
  • 23. Element of Color Add definition for: Value 2. Using colored pencils draw a Value scale (gradual transition from light to hue to dark) in the 1st long box. Start with lightest tint moving into hue moving into the darkest shade - USE CRAFTSMANSHIP! 1. Value The lightness or darkness of a hue.
  • 24. Element of Color Add definition for: Intensity 2. Using colored pencils (from black pouch) , draw an Intensity scale in the 2nd long box. Start with 1 hue moving into the neutral moving into the complimentary hue - USE CRAFTSMANSHIP! 1. Intensity The brightness or dullness of a hue.
  • 25. Element of Texture Textures are all around us in our environment, textures are the quality of a surface. Actual texture – texture that you can feel with your sense of touch. Implied texture – texture that has been simulated in drawing and painting on a smooth surface to appear as if it is textured.
  • 26. Hatching and Cross Hatching Line can be used to create value and textures Hatching Cross Hatching
  • 27. Stippling Small marks, dots or shapes can be used to create value and textures Stippling
  • 28. Element of Texture 1. Add definition for: Texture Texture The quality of a surface
  • 29. Element of Texture Add definition for: Actual Texture 2. Write 3 examples of Actual texture on the lines provided. 1. Actual Texture The way something actually feels.
  • 30. Element of Texture Add definition for: Implied Texture 2. Draw 4 examples of Implied texture in the boxes provided. 1. 1. 2. 3. 4. Stippling Hatching Cross Hatching Your choice Implied Texture The way something appears to feel.
  • 31. Element of Space The amount of depth in both 2D and 3D artworks. Around, above, inside, outside, positive or negative. The feeling of space in a drawing or painting is always an illusion.  Artists combine the use of light and dark value with other techniques.  Linear perspective, and atmospheric perspective create the illusion of space. Linear perspective “Snow in New York”
  • 32. Element of Space Add definition of: Space Draw a mini picture in the 1st box provided. Label the positive space and the negative space. 3. Draw a mini picture in the 2nd box provided showing how things get smaller and lighter as they travel further into the background. 1. 2. Space The amount of depth in both 2D and 3D artworks
  • 33. Element of Form In 3D artworks it is the quality of the shape. Form describes volume and mass, or the three-dimensional aspects of objects that take up space.  Forms can be realistic, abstract, geometric, organic etc…  Form is considered three-dimensional showing height, width and depth. It can be illustrated or constructed.
  • 34. Element of Form 1. Add definition of: Form 2. Draw a plain circle in the 1st box provided. This circle does not show form 3. Re-Draw the sphere you see below in the 2nd box provided . This sphere shows form.

Notas do Editor

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