16. Vision of group To evolve our resources both intellectual as well as infrastructural, to cater to the requirements of the customer's by providing them high quality products and prompt services.
35. Title “A study on dealer’s opinion regarding customer’s buying behavior of bicycle in Ludhiana and Jalandhar city.”
36. Research objectives To know the dealer’s opinion regarding the preference of customer's while buying bicycle. To study the reasons of purchasing bicycle for different age groups. To know the promotional schemes which will help in increasing the sale of bicycle.
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38. The secondary data of this research has been collected from various journals, articles, annual reports.Universe- All the dealer's of the world who are dealing in bicycles. Population- All the dealer's in Ludhiana and Jalandhar who are dealing in bicycles are considered as population.
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41. 4. Best efforts were made to consider all important variables of the study, chances of some of the variable not appearing in the study are not ruled out. 5. Many of the respondents were busy in their work so they have not given proper time to answer the questions .Some may have given false information while answering question.
42. 6. The comparison between Ludhiana and Jalandhar dealer's has been done on percentage basis as the Jalandhar respondents are only 8 in number. So this analysis may not give true picture .7.Selected sample may or may not be considered as the true representative of whole population. Only 26 dealer’s have been taken as sample which is not enough.
58. 6.8)Dealer's opinions for affect on sale by more no. of shops at one place Fig. 6.8 (i) N= 8 Fig. 6.8 (ii) N= 18
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60. Findings and suggestions Hero is having the maximum sale in Ludhiana and Jalandhar. There is very less scope of foreign bicycles and only Chinese bicycles are found in Ludhiana as people do not prefer foreign bicycles much. According to dealer's Chinese bicycles are being sold here by the name tag of Hero.
61. 4. Dealer's are unhappy from bicycle companies in Jalandhar as they are not given incentives. 5. The companies should give incentives to dealer's and increase profit margin. 6. Bhogal cycle needs to create its own dealer network and advertise its products so as to create market for them especially in Jalandhar as almost no one is aware of it there.
