Professor Robert Cialdini's groundbreaking work on the Science of Influence and Persuasion. High level review, with YouTube video vignettes of 4 of the 6 Principles of Influence and Persuasion, are featured. Dil Sidhu is Chief External Officer at Manchester Business School and one of just 25 people globally who have been personally trained and certified by Professor Cialdini to present his seminal work

1. 1 11 1Copyright Dil Sidhu 2015
The Science of
Influence &
Persuasion
Based on the research of
Professor Robert Cialdini, et al
developed for the
Dil Sidhu – MBA, MSc, MA, CMCT
Chief External Officer
Manchester Business School

2. 2 22 2Copyright Dil Sidhu 2015
 WHY: A wealth of psychological and
social research exists that can be ethically
utilised to influence and persuade
 HOW: Insights about the essence of
attaining lasting behavioural change and
affecting outcomes when proposing your
ideas, approach and solutions
 WHAT: The 6 Principles of Influence and
Persuasion and related findings
Why Influence and Persuasion?

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Influence, Influence, Everywhere!
 Professional & Personal
life applications
 Conversations
 Communications
 Managing performance

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Influence and Persuasion is about
small things with big outcomes
+29% commitment to purchase
When the spoon is aligned to the dominant hand
for majority of population

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The 6 Principles
2. Scarcity
3. Authority
1. Reciprocity
6. Liking
5. Consensus
4. Commitment

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In Summary
It’s about small things that can
make a BIG difference!
R S
A
CC
L
6 Principles
at your disposal
If it works for ‘Special Limited Edition’
ketchup! Imagine what it can do for you?!
Because the findings are all research-based they
can be replicated! No personality transplant
required!! So how do you remember all of this?!

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If you want to know more…

8. 8 88 8Copyright Dil Sidhu 2015
The Science of
Influence &
Persuasion
Based on the research of
Professor Robert Cialdini, et al
Dil Sidhu – MBA, MSc, MA, CMCT
Thank You
Questions and Comments…get in touch!
influencedil@hotmail.com