The document summarizes a panel discussion on social commerce. The panel was part of the 25th Bled eConference and focused on the current status and future developments of social commerce. It was co-chaired by Hans-Dieter Zimmermann and Jari Salo and included panelists from various universities. The document provides an overview of the social commerce landscape and discusses Jari Salo's attempt to construct a holistic social commerce framework that incorporates key business processes and strategies.

1. 25th Bled eConference:
Social Commerce
Current Status and Future Developments
Co-Chairs : Hans-Dieter Zimmermann,
Jari Salo, Professor
Professor of Marketing
FHS St. Gallen University of Applied
Adjunct Professor (Aalto School of Sciences,
Economics)
Switzerland
Editor of Journal of Digital Marketing
Associate Editor of Journal of
Information Technology Research
Oulu Business School
University of Oulu
Department of Marketing,
Finland
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi

2. Social Commerce
Current Status and Future Developments
Panelists: Panelists:
Doug Vogel Hanz-Dieter Zimmermann, Professor
Professor Faculty of Business
Hong Kong Jari Salo, Professor
Matti Mäntymäki Tung Bui
Post-Doctoral Researcher Chair Professor and Director
University of Turku, PRIISM
Turku School of Economics,
Finland
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi

3. Social Commerce
Current status, future developments and
attempt to construct a holistic framework
Professor
Jari Salo
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi

4. Social commerce landscape
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi

5. Sina Weibo
300 million users
Social commerce landscape
over 150 million
over 150 million
over 90 million
over 100 million
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi

6. Social commerce
Current status
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi

7. Constructing Social Commerce
Framework (SCF)
Four basic business processes for any business
Intra-organizational / intra enterprise
CRM
SCM
INNOVATION & NPD/NSD
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi

8. Constructing Social Commerce
Framework (SCF)
Four business development processes:
Performance
Business assesment
Business model process
Strategy
Value creation a) Shareholder
results
Value co- b)
coreation Performance
Customer measuring
Strategy
c) KPI
Value capture
Information systems - data storaging & mining - Front &
Back office applications
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi

9. Social Commerce Framwork (SCF)
Business
Social
Strategy Business
commerce
Social commerce use metrics
model Performance
-FB
assesment
Intra-organizational / intra enterprise -YouTube
process
-LinkedIn
-Online
communities a) Shareholder
Value creation
CRM -Online results
recommendations
and opinions
SCM -UGC
b) Performance
Value co- -Blogs, pods, -
measuring
coreation Vpods, webcasts
INNOVATION & NPD/NSD -Mashups, widgets c) KPI
Customer -Location based
Strategy Value capture services
Information systems - data storaging & mining - Front &
Back office applications
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi