TraX is an award-winning and innovative social media solution to combat single-use disposables in retail.
Zero Youth Waste is a group committed to reducing waste on the planet.
TraX founder, Jared Brick, spoke at the ZYW annual event on March 17th, 2014.
2. IG Problem with SUD
Sources: ChicoBag.com Simplystraws.com Cleanwaterfund.ortraxrewards.com
500 BILLION
500 SUD BAGS
500 SUD CUPS
500 SUD STRAWS
x 333,000,000 AMERICANS =
SUD = Single Use Disposable Cups
3. Reusables...Everyone Can Use
Them!
TraX rewards people to shop with reusables
Helping companies reach ZERO waste targets
Content Source: Real TraX Action Heroes on
http://facebook.com/traxactions
Familiar Accessible Popular
Consumers already own them... so why aren’t they being tracked?
traxrewards.com
4. ere’s How it Works...
traxrewards.com
#traXactions
Coffee’s on!
Philz Coffee
Photo + Tag
Locate Store
Sharing
Sites
5. So who pays me?
COMPANIES
BRANDS
PRODUCTS
CITIES
NON-
PROFITS
Parnters: Advertising Fees and Monthly
Subscriptions
+ Your Rewards!
traxrewards.com
6. Shopping with TRAX
√ A Smartphone
Shopper/ App
User
traX Action Heroes
√ Highly Socially
Connected
√ Eco-Conscious
Consumer
√ New
Engagement
Opportunity
√ Prefers donation
over cash rewards
√ Quality
Product Shopper
√ Shops with
competitors
√ Highly
connectioned
online
√ Shopped store
2X before
the head + heart + wallet
traxrewards.com
9. A Cross Industry Alliance
Full color brands are already being engaged, letters of intent and interest // Half color brands represent opportunities in the
industry and reach
GroceriesGroceries ConveniencesConveniences
RetailersRetailersCafesCafes PharmaciesPharmacies
Alameda County
LA County
SF County
Brands + CitiesBrands + Cities
traxrewards.com
10. Take Action!
traxrewards.com
Bring Reusables toBring Reusables to AnyAny
US Store!US Store!
Instagram or FacebookInstagram or Facebook
a Photo of reusablea Photo of reusable
TAG #traXactions andTAG #traXactions and
Locate Store NameLocate Store Name
Share to Facebook +Share to Facebook +
Twitter @TraXactionsTwitter @TraXactions
Get Email Rewards
Consumers own them now and are familiar with them, but
trax harnesses / the power of the trend towards reusables, the goals of stores/brands and ease of usage for consumers.
Helping non-traditionally CSR or sustainable brand retailers.
As an advertising partner with TraX, your company will gain access to see where else your consumers shop, how often and even what products they buy!