Here's a broad sample of my samples. If you desire more in a specific industry or category, please contact me.

1. Jim Ardito—the Short Version
• 22 years as one of Chicago’s most successful independent writers
and President of Ardito Creative Enterprises (ACE), a writing and
full-service creative resource for national and international clients
• 3 years as a writer for Foote Cone & Belding Advertising Agency,
Chicago. Noted leader in writing community. Helped start
Independent Writers of Chicago (IWOC) and served as Charter President
• 5 years as senior pharmaceutical/corporate writer for Purohit Navigation,
Chicago (formerly Donahoe Purohit Miller)
• Diverse skills that combine pharmaceutical writing expertise with
vast writing experience in these arenas: consumer, B2B, medical,
electronic (Websites & e-mail blasts), financial, promotion,
journalism, humor, audio visual, industrial and training
• Specialty in clever, inventive, engaging writing that adds impact and
involvement to typically straightforward materials
• Written for world’s largest businesses, facilities, institutions, and
associations from Abbott Labs and Baxter to Walgreen’s and Zenith

2. Career Highlights
13 Minute Claims to Fame
• Nationally syndicated columnist (Fightin’ Mad) in 3 newspapers 1980 – 1983
• Columnist for What’s Happening Newspapers (Food for Thought) 2010-11
• Wrote and produced 28-pg story & coloring book for FedEx on their efforts to
help save Loggerhead Turtle hatchlings from Gulf oil spill. Sept. 2010
• Helped form and was Charter President of Independent Writers of Chicago
• Featured on TV 3 times (World’s First Tupperware Party for Men,
Fightin’ Mad Presidential Candidate, Chicago’s Business Newsmakers)
• Wrote Happy Meal boxes for McDonald’s, Kid’s Meal boxes for Burger King and
5 interactive Kid’s Club comic books for BK in Europe
• Wrote, produced, and directed national Firestone radio spot featuring
Michael Andretti Jr.
• Sold “Future Ads” concept to Analog Science Fiction Magazine
• Speech writer for singer/environmentalist, John Denver, many CEOs
• Developed concepts for AT&T corporate headquarters then led a
brainstorming session of their top thinkers to analyze concepts
• Survived on hard work, wit and word-smything for 30 years

3. What’s On the Menu?
Count on diversity that’s rare and writing that’s always
well done. You can expect consistency too with copy that
is strategically on target, creative, engaging and easy to
digest. Dig in and enjoy samples from the following areas:
• Concepts
• Websites
• Advertising
• Naming
• Taglines
• Healthcare
• Promotion
• Training
• Journalism
Since presentation is everything, let this one begin…

4. Inventive Concepts
You can see right through
this effort to bring a “back-
of-the comic-book style” to
a rep training booklet on
Nasonex. It came complete
with x-ray glasses, but they
didn’t really work. The idea
did though. Reps read it
cover to cover.

5. Super Websites to Explore
Like this one that launched Promius Pharma Inc.
The challenge here was to
launch a company and a product using
branding and a creative platform that captured
Promius Pharma’s dedication to innovation
and its unlimited potential.
For the answer
we turned to a Tangram, a Chinese puzzle
with pieces that can be rearranged to form an
infinite variety of geometric shapes.
The company, like the puzzle, offers
unlimited possibilities
(Check it out)

6. To see how this campaign
took off on the Website
I wrote—check out
www.promiiuspharma.com

7. Other ACE Sites that Offer a Site More–Like SEO
http://www. artgathering.com (Art gallery meeting place)
http://www.fdis-noble.com
http://www.smartboxusa.com/chicago (Container storage)
http://www.scottbalice.com (Private equity firm)
http://www.taylorgia.com (Insurance Company)

8. Hard-driving Advertising
Here’s a consumer ad
with a headline I love. So
did my plastic surgeon
client who turned the ad
into a billboard. The
headline made the
transition from stopping
newspaper readers in
their tracks to just plain
stopping traffic.

9. Here’s a B2B ad with a
headline right out of the
game show, Jeopardy.
What’s the question? Name
the three types of
personalities you need to
run a successful ad
agency?

10. Big Time Taglines

11. In Tune with Naming
Client Project Name
Aunt Jemima Syrup Lighter syrup Simply Right
Baxter Healthcare Name for info program Facts for Action
City of Elgin, Illinois Name for playground Common Ground
Kraft Foods Name for instant
breakfast Head Start A La Cart
S. Rosen’s Name for artisan round
bread Round-Ups
Schering Plough
Pharmaceuticals Name for sales force
IT newsletter Plugged-In
Tums (Glaxo Smith Kline) Name for super strength
Tums Tums Total Comfort

12. A Healthy Helping of Healthcare
No buts about it, when it comes to
healthcare, I’ve done heaps of it, like
this direct mail campaign for
Analpram, a product prescribed by
OB-GYNs and other docs for the relief
of hemorrhoids. This peachy concept
won national awards.

13. Swell sell sheet for
Baxter 4/28/2010

14. Complete Devotion to Promotion
Here’s something delightfully loony
for Sara Lee. For years, I’ve had the
privilege of working with Haugaard
Creative, one of the top
promotional/marketing firms in
Chicago.

15. And let’s not forget several
Happy Meal boxes I
wrote for Mickey D’s. I
was lovin’ it.

16. Burger King got so
jealous, I ended up writing
25 of these boxes
(5 separate series) for them

17. Truly One-of-a-Kind Training Tools
Like product training delivered via a murder mystery
How do you get sales reps to
read 90 pages of boring facts
about a potassium
supplement? Package all the
training in a murder mystery
as compelling as a John
Grisham novel. Whodunnit?
Yours truly, working with
graphic designer Fred
Knapp, in New Jersey
who gave it a 50s’
murder-mystery feel.

18. The Right Writer for Journalism
Spirited stories, articles, columns, newsletters, blog
Fab FedEx Gulf Story
In 2010, I got a chance to
write and help produce my
second favorite assignment of
all time: this 28-page story,
coloring and activity book on
FedEx efforts to help save
Loggerhead Turtle hatchlings
from the horrible Gulf oil spill.
Over 70,000 hatchlings were
saved and I got to tell the
wonderful and hope-bearing
story to kids and others
around the world.

19. Handling Article-Writing Artfully
If you actually read this article I wrote
for the CEO of Purohit Navigation,
you’ll see what I mean by spirited
wordsmithing. It’s an honor to ghost-
write for top execs and other
corporate thought-leaders. I craft
But really by Jim Ardito
each piece to reflect their personal
style, syntax and diction. The more
brilliant they seem, the more I beam
cause I’ve done my job.

20. Food column
begun May
2010. Still
rolling and
building quite
a fan base

21. We threw away the script when it
came to this breakthrough
newsletter for Eisai
Pharmaceuticals.

22. Call (847) 902-6562 now. Operator is standing by!
It’s been one heck of a
journey so far with
many awards along the
way, but the greatest
reward of all is a
relationship with a
client/partner that
grows and lasts for
years.
It would be an honor
to begin a rewarding
journey with you!