Dinesh Saparamadu, CEO hSenid Mobile, presentation at Telecom Summit of TADS 21-22 Nov 2013 on 'Building Successful Telco Developer Communities in Emerging Markets'

2. 1.5 billion
Mobile app users
75 billion
Downloads per year
1 million
Apps on Google Play
1 million
Apps on Apple

3. 6.8
1.5
billion
billion
subscriptions
Mobile app users
worldwide

4. 1/5
mobile
subscribers
use apps
Addressed by the current apps
?

5. How to Address 4 5 ?
More local applications

6. 1/3
mobile search is
Local
90%
of the apps are used for
local information
86%
made purchase decisions
based on the information

7. How to Address 4 5 ?
Mobile
account
Simplified
Payments
Mobile
wallets

8. Australia
33
11
apps installed
on average
paid apps installed
on average
Source : Google - Mobile Planet Smartphone Research

9. USA
33
8
apps installed
on average
paid apps installed
on average
Source : Google - Mobile Planet Smartphone Research

10. China
17
4
apps installed
on average
paid apps installed
on average
Source : Google - Mobile Planet Smartphone Research

11. India
26
2
apps installed
on average
paid apps installed
on average
Source : Google - Mobile Planet Smartphone Research

12. Developed
Countries
Emerging
Markets
33 20
10
3
apps installed
on average
paid apps installed
on average

13. How to Address 4 5 ?
Network APIs

14. Impressive app usage stats
540+ million
users
5 million API calls per day
500+ million
users
13 million API calls per day
7+ million
subscribers
12 million API calls per MONTH

15. Putting the numbers into context
15 million
subscribers
25 million API calls per month
40 million
subscribers
60 million API calls per month
60 million
subscribers
100 million API calls per month

16. UNCTAD Report features App zone
1st Local App Store with Etisalat Sri Lanka
hSenid Mobile
App zone
Service
consumer
Developer
community
Content
provider
Platform
operator

17. Click here to view the video that was played
http://www.youtube.com/watch?v=nW2C-lXYd1U

18. 4
Critical Success
Factors

19. A Folk Story

20. 1
Use your
own strengths

21. 1
Unlike handset
manufacturers
Use your Network
Assets as strengths
messaging
Voice
Location
USSD
Database/
Info
Security /
Loyalty

22. 1
Unlike handset
manufacturers
Mash up apps using
Network APIs
LBS
USSD
SMS
Voice

23. 1
Unlike handset
manufacturers
Let your consumers
use the mobile
account to pay
USSD
SMS
Voice

24. 1
Unlike handset
manufacturers
Give your consumers
a choice of experience

25. 2
Need for an
end-to-end
platform

26. 2
Programming
Download
SDKs
Analytics
Marketing
Test using simulators
App
Lifecycle
Publish
App Store
Provisioning
Test Live
Hosting

27. 3
Make everything
self-service

28. 3
Programming
Download
SDKs
Analytics
Test using simulators
Self Service
App
Provisioning
Lifecycle
Marketing
Publish
App Store
Test Live
Hosting

29. 4
Vendor’s role going
beyond platform

30. Skill set to connect with Developers
4
to build successful developer communities

31. Keep an ear out for feedback
and evolve the
platform
4

32. Bringing global experience
which includes Practical
Domain experience
and learning
4

33. 4
Critical Success
1. Use your own strengths
Factors
2. Need for an End-to-End Platform
3. Make all features self-care
4. Vendor’s role going beyond

34. Proven Case Study
Population
20 million
Subscribers
6-7 million
12 years
85
apps
12 months
1200+
apps

35. Thank You
Twitter - follow us on @hSenidMobile