CPaaS Analytics – Insights into the Long Tail Sandarenu Madan Arachchige, Software Architect, hSenid Mobile hSenid Mobile has been the silent provider of the technology – our CPaaS, where with our Telco partners in the forefront, created eco-systems that have innovated and brought localized services needed by the community from the community. Our CPaaS platforms made it possible for anyone to create applications using Telco APIs. Success of Ideamart in Sri Lanka and bdApps in Bangladesh which are powered by hSenid CPaaS shows the impact of Long-Tail to CPaaS and Telcos. Running a Long-Tail platform involves its own challenges mainly on developer screening and content governance. Integration of advanced analytics and machine learning models helps us to mitigate the risks associated with the platform. With a continuously growing ecosystem, CPaaS analytics has provided the insight to manage quality at all levels Learn how analytics in our CPaaS has been a catalyst to improve developer engagement as well as customer satisfaction

1. CPaaS Analytics
for the Longtail

2. The Silent Technology Partner
24
Years of Expertise
80%
Engineers
Homegrown
Products
Telco / Banking
Clients

3. Product Portfolio

4. What is Longtail

5. Telco API for Everyone

6. of running Longtail
Platform
Managing the Service Provider
Ecosystem
Challenges Content Governance
Consumer Protection

7. WHY
ANALYTICS?
Pattern
Identification
Identify
Frauds
Better Customer
Satisfaction
Improve Developer
Experience

8. Subscription Patterns
Rate of the subscriptions
Subscriber Location
Subscriber Demographics
Subscription Channels

9. Unsubscription Patterns
Application Categories
Connection between Service
Delivery
Subscription Lifetime

10. Content Governance
Duplicate Content Identification
Content Filtering

11. Improved Developer Experience
Sharing Subscriber Insights
Effectiveness of the content
Effectiveness of the promotion
campaigns

12. Improved Developer Outreach
Developer Demographics
Share new opportunities
Identify weaknesses and helping the
community

13. Product Life Cycle

14. Analytics can help Longtail
to shape its future strategies...

15. Thank You
www.hSenidMobile.com