Assignment 2 ARE YOU PAYING ATTENTION? a Stanford Crash Course on Creativity

1. Assignment 2
INSIGHTS and HIDDEN
OPPORTUNITIES
summary of the visit to a store

2. D1: is a discount store
Large windows
Simple Sign
(you cant identify discounts)
Two floors ceiling
First
Small information about
discounts
doors always open Modern style

3. Bad lighting
Located prices above
(you have to look up)
And is not easy
easy access to shopping
carts

4. Few people
Sensation of not
enough merchandise
and disordered

5. employees focused on
the register
There is no music… if
Is cheap but…. You
you talk everybody hear
don’t want to stay

6. Floor at bad conditions
You have to pay for the
plastic bags
it doesn't have impulse
items near the cash
register

7. Assignment 2
Some conclusion
About this store

8. • You have to show your value proposition, even
outside the store (showing relevant
discounts).
• The music affect the environment , it brings
privacy, confort and joy!
• people are not stupid: they take the really
cheap products, and the store lose
opportunities. saving is not just for packaging
or electricity.

9. • light is basic
• locate prices should be simple
• must combine economic and cheap products
• Must identify real bargains
• The client searches for service
• you must provide a comfortable experience