Another case study of my design and strategy portfolio (in German).

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// CASE STUDY
» Skitunnel
„Das ist ein großer Tag für den deutschen Sport und eine neue Dimension
für den Skisport. Diese Halle [...] sichert die Wettbewerbsfähigkeit unserer
Topathleten. Die können sich nun noch besser auf die Olympischen Spiele
in Vancouver, aber auch darüber hinaus für 2014 und 2018 ho entlich in
Deutschland vorbereiten“
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2. !#
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Technische Daten-
blätter, anschauliche
Baupläne und pro-
fessionelle Präsen-
tationsvorlagen
waren das wichtigste
Handwerkszeug,
für die persönliche
Überzeugungsarbeit
Peter Riedels um die
zahlreichen Stake-
holdergruppen, vom
Bau des Tunnels zu
überzeugen.

3. !$
The future cannot ignore
current questions
Looking at the future of sports, one has to consider two questions:
1.) What secures today’s level of winter sports achievements?
2.) What could lead to an increase in the present performance?
Answering these points one has to take into account several factors.
We start with the performance pyramid of competitive sports.
Performance pyramid of competitive sports (illustration)
This picture shows clearly that the security to develop top athletes increases the
broader the basis of young athletes (bottom of pyramid).
Next to the “human factor” the global climatic changes are a crucial aspect for the
success of winter sports in the future. A study of the Geographical Institute at the
University of Zurich arrives at the following conclusion: “The climatic change causes
difficulties in the skiing regions; because of the global warming only regions above
1,500 meters over NN have the guarantee of snow.”
Some influences, which will lead to this result, are:
missing precipitation leading to melting glaciers
the temperature of the atmosphere, which rose about 0.5 C (1.1 F) during
the last 100 years
a forecasted rise in temperature of 2 – 3 C (4.4 – 6.6 F) within the next
50 years
a rise of the snow line to approx. 1.800 m until 2050
the decrease of snow coverage in the mountains
In the near future, these factors will lead to a lack of ideal training possibilities for
the winter sports community, because of the missing snow guarantee during the
winter months.
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Temperatur Niederschlag
rising snow line
rise in temperature
decrease of precipitation as snow
Even the world-wide ski federations have recognised the explosiveness of the topic.
At the Forum Nordicum, which took place in Cavalese (Italy) in October 2002, the
head of the FIS, Bengt Eric Bengtsson, concluded:
“…that an important prospect for the disciplines of cross-country skiing lies – among
other things – within the development and use of ski tunnels.”
3
The design and construction
– the USP of the skiing tunnel
Summary and overview
for the first time snow preservation system
for the first time adjustable snow temperature from -4 to -8 C or more
for the first time fully air-conditioned
Therefore:
no expensive repetitive snowmaking
no freezing-over of snow due to geothermal energy
Result: The world-wide unique snow preservation system provides for air-conditioned
and constant training conditions at any time.
comparable project skiing tunnel
6
Für die Presse standen
im Kampagnenzeitraum
umfangreiche Down-
loadmöglichkeiten zur
Verfügung.
Von der Pressemappe
über aufwändige Ren-
derings und Logos in
verschiedenen Formaten.
Die Downloads wurden
intensiv genutzt und
haben wesentlich zum
PR-Erfolg des Skitunnel
beigetragen.