As much as the search engine can be used to gather data and serve as research guide in improving our site, the same principle can be applied in causing disruption. This was presented last August 25 at InfoSec Conference 2010 (http://www.infosecphilippines.com) This presentation deck is inspired by Rob Ragan Lord of the Bing presentation (http://www.slideshare.net/rob.ragan/lord-of-the-bing-black-hat-usa-2010).