A presentation made by Janette Toral at the Philippine Association of National Advertisers "Digital Wednesday" event in partnership with the Internet and Mobile Marketing Association of the Philippines last February 9, 2011 at Gerry's Grill, Insular Life Building, Makati City.
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Leverage Your Brands with E-Commerce and Social Media
1. Leverage
Your
Brands
with
E-‐
Commerce
and
Social
Media
Jane<e
Toral
h<p://www.e-‐commercephilippines.com
h<p://www.searchprofileindex.com
2. Internet
Search
emerges
as
the
top
online
acEvity.
Ac#vi#es
showing
significant
increase
at
95%
confidence
levels
Base:
Past
month
Internet
users
aged
10+
across
Na#onal
Urban
Philippines
Source:
Yahoo!-‐Nielsen
Net
Index
2010
#1
Influence
search
engine
results
6. Find
out
compeEEon
through
search
engine.
Search
engine
is
a
reputaEon
engine.
7. SITE
launch
Step
#2
Structure
/
OpEmize
• About
the
site
• Sidebar
• Company
index
– Facebook
page
• Categories
– Twi<er
– Cat1
– Slideshare
• Photo
– Archives
• DescripEon
– Ads
• Company
info
– About
author
• Keyword:
category,
– News
company
name
10. Social
media
is
changing
the
rules
of
engagement
Base:
Past
month
Internet
users
aged
10+
across
Na7onal
Urban
Philippines
Source:
Yahoo!-‐Nielsen
Net
Index
2010
Do
you
know
what
people
say
about
you?
11. Facebook
• Aim
to
reach
10,000
Likes
or
Fans
(Epping
point).
• Social
context
drives
advocacy
16. Paid
search
(opEon)
Listed
-‐
Search
results
Monitor
your
ranking.
(results
as
of
August
11)
17. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
mobile
mobile
mobile
mobile
Be
Useful
#3
Changes
the
rules
of
engagement.
41. Building
Tribes
• Tell
a
story
• Lead
a
movement
– Who
are
you
upse`ng?
– Who
are
you
leading?
– Challenge
the
status
quo
– Establish
a
culture.
• Connect
a
tribe
• Everyone
is
important.
– Who
are
you
connecEng?
– Being
a
leader
gives
you
– Stage
1
to
5
charisma.
• Life
sucks
• Make
change
• My
life
sucks
• I’m
great
– Commit
• We’re
great
• Life
is
great
42.
43.
44. •
Bring
out
the
best
in
others.
•
Get
recognized.
•
Outperform.
•
Overcome
life's
challenges.
•
Enjoy
beaer
health.
•
Be
a
top
choice
(win
life's
popularity
contests:
job,
rela#onship,
friendship).
The
Likeability
Factor
by
Tim
Sanders