A presentation made by Janette Toral at the Internet Cashflow Mastery workshop of Khoa Bui last March 9, 2013.

1. How
to
Build
an
Online
Business
that’s
Cash
Flow
Posi5ve
Jane8e
Toral
h8p://digitalfilipino.com
Twi8er:
@digitalfilipino

2. Twi8er:
@digitalfilipino

3. Wri5ng
since
1995:
• PC
World
Philippines
• The
Web
• Link
• Philippine
Daily
Inquirer
• Manila
Bulle5n
• Philippine
Star
• Philippine
IT
Update
• World
Execu5ve
Digest
• E-­‐Business
Asia
• Internet.com
• Manila
Times
• Sunstar
Cebu
• Interaksyon
Earning
poten5al?
My
first
ar5cle
–
September
1995
Twi8er:
@digitalfilipino

4. Ar5cle
wri5ng
earning
poten5al
• More
wri5ng
gigs
• Interna5onal
travel
– Malaysia,
US
• Consul5ng
• Speaking
engagement
Twi8er:
@digitalfilipino

5. Twi8er:
@digitalfilipino
Earning
poten,al?

6. Website
earning
poten5al
• Community
building
• Ex-­‐Deal
• Re-­‐publishing
– Web
host
• Adver5sing
– Web
development
– Google
Adwords
– Event
exposure
• Interna5onal
travel
• Consul5ng
– US,
Spain
Twi8er:
@digitalfilipino

7. Published
4
(PRINTED
Edi5on)
books:
• DigitalFilipino:
An
E-­‐Commerce
Guide
for
the
eFilipino
(2000)
• DigitalFilipino
E-­‐Commerce
Workshop
E-­‐Book
(2004)
• Philippine
Internet
Review:
10
years
of
Internet
History
(2004)
• Blogging
from
Home
(2008)
(To
be
released
-­‐
2013):
• 2
to
4
books
Earning
poten,al?
Twi8er:
@digitalfilipino

8. Book
earning
poten5al
• Book
sales
• Speaking
engagements
• Consul5ng
• Authority
asser5on
Twi8er:
@digitalfilipino

9. Earning
poten,al?
Twi8er:
@digitalfilipino

10. Research
earning
poten5al
• Research
sales
• Research
sponsorship
• Research
projects
• Interna5onal
travel
– APEC,
WTO,
UNCTAD,
UNESCAP
– Switzerland,
Malaysia,
Korea,
Taiwan,
China,
Nepal,
Mexico,
Thailand,
Singapore
• Consul5ng
• Speaking
engagement
Twi8er:
@digitalfilipino

11. Twi8er:
@digitalfilipino
Earning
poten,al?

12. Membership
earning
poten5al
• Club
membership
fees
– One
5me
– Repeat
/
renewal
– Upsell
(upgrade
to
SME
/
Corporate)
– Cross
sell
(sponsorship,
consul5ng)
• Referrals
• Friendship
• Alliances
Twi8er:
@digitalfilipino

13. Twi8er:
@digitalfilipino
Earning
poten,al?

14. Blogger
earning
poten5al
• Paid
post
• Adver5sing
• Event
invites
• Special
freebie
deals
– Gadgets,
venues,
accommoda5on,
events
Twi8er:
@digitalfilipino

15. Earning
poten,al?
Twi8er:
@digitalfilipino

16. Professional
blogger,
blog
marke5ng
and
adver5sing
earning
poten5al
• Long
tail
-­‐
paid
post
• Adver5sing
in
bulk
• Event
coordina5on
• Manage
social
media
campaigns
• Manage
search
engine
marke5ng
campaigns
• Special
freebie
deals
– Gadgets,
venues,
accommoda5on,
events,
fitness
programs

18. Transform
yourself
to
become
a
digital
influencer.

20. The
best
way
to
predict
the
future
is
to
invent
it.
-­‐
Abraham
Lincoln
(New
inspira5on
found
last
August
to
September
2011.)

21. Result
of
IVLP
trip.
Keep
innova,ng.

22. Join:
E-­‐Commerce
Boot
Camp
h8p://digitalfilipino.com/ecom/

23. Join:
Digital
Influencer
Boot
Camp
h8p://influencerbootcamp.digitalfilipino.com

24. h8p://slideshare.net/jane8etoral
Let’s
chat
at
h8p://twi8er.com/digitalfilipino