Presentation made by Janette Toral at the "Power of Clicks: Empowering Jobs for Every Juan" event last February 9, 2012 at SM Centerpoint, Sta. Mesa, Manila.

1. Finding
Opportuni.es
for
Filipinos
with
the
use
of
Digital
Marke.ng
Jane:e
Toral
h:p://digitalfilipinoclub.com
h:p://searchprofileindex.com
1

2. Can
you
fill
a
knowledge
gap?

6. DigitalFilipinoClub.com
• Free
research
reports,
marke.ng
assistance,
referrals,
and
consul.ng.
• Have
individual,
SME,
and
corporate
membership
• Nearly
100
members.

7. Can
you
help
small
business
and
individuals?

8. Crea.on
of
a
Blog
Network

9. h:p://digientrepreneur.com

11. HomeBasedElite.com
www.homebasedelite.com

12. “How
can
I
become
influen.al
online?”

13. Social
influencers
• People
who
have
influence
on
their
peers
heavily
influenced
by
the
quality
and
volume
of
content
they
share
online
to
their
peers.
– Referent
influencers
– Expert
influencers
– Posi.onal
influencers
(peers)
Source:
Social
Media
Marke.ng
for
Dummies
(Shiv
Singh)

14. New
Genera.on
Influencers
• Teenage
hackers
• Cashless
innovators
• Disrup.ve
Diva
10%
influences
the
90%
• Needs
to
belong
• Needs
to
be
significant
• Is
your
community
or
brand
a
Home,
Hangout,
Hideout?
Source:
MobileYouth.org

15. Home,
Hangout,
Hideout
Study
the
market
where
they
are.
Source:
h:p://mobileyouth.org

16. Social Lives at the Top of the Funnel
Source:
SEOMoz.org

17. Co-­‐Crea.on
• Youth
as
partners
rather
than
des.na.on.
Source:
h:p://mobileyouth.org

18. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
mobile
mobile
mobile
mobile
Establish
your
footprint!

19. How
can
I
get
support
for
my
“ideas”?
“I
want
to
make
a
difference
online!”

20. Source:
Business
Model
Genera.on
book
–
h:p://businessmodelgenera.on.com

21. Source:
Business
Model
Genera.on
book
–
h:p://businessmodelgenera.on.com

22. Source:
Business
Model
Genera.on
book
–
h:p://businessmodelgenera.on.com

23. DigitalFilipino
Start-­‐Up
100
Project
Business
Model
Canvas
Online
bootcamp
Experienced
Personal
DigitalFilipino
Successful
prac..oners
as
rela.onship
Members
as
entrepreneurs
mentors.
mentors
/
angel
Angel
investor
wan.ng
to
investors
recruitment
Minimal
switch
to
Hands-­‐on
angel
bureaucracy
investor.
investors.
Interna.onal
incubators.
People
wan.ng
Virtual-­‐friendly
Personal
support
for
their
Funding
E-­‐Learning
technopreneur
network
placorm.
venture.
Prospect
E-­‐Learning
screening
placorm
Webinar
placorm
Minimum
of
1%
share
or
Mentoring
sessions
P100,000
successful
referral
investor
fee.
Nego.a.ons

24. HomeBasedElite.com
Project
Business
Model
Canvas
Marke.ng;
Learn
prac.cal
Mentoring;
On-­‐
DTI,
BPAP,
Entrepreneurs
Gejng
skills
with
no
demand
online
CCAP,
re.rees,
exploring
new
projects;
loca.on
tutorials;
OFW
business
areas.
Maintenance;
constraints.
community
organiza.ons,
financial,
Training
Stay-­‐at-­‐home
delivery.
Get
project
training,
virtual
Moms
/
Dad
opportuni.es.
communi.es,
wan.ng
to
earn
GoNegosyo.
Online
/
offline
from
home.
E-­‐Learning
Provide
expert
advice
as
briefing;
Website;
Social
Professionals
Project
needed.
media
wan.ng
to
management
outsource
Marke.ng
Training
Domain
name
Subscrip.on
(40%);
per
Web
hos.ng
skill
training
(30%);
Jobs
Webinar
placorm
(30%)
Website

25. We
need
more
e-­‐commerce
start-­‐ups..
DigitalFilipino
Startup
100
Project!
h:p://digitalfilipinoclub.com

26. h:p://digitalfilipinocom.ning.com
h:p://digitalfilipino.podoma.c.com

27. For
the
growth
of
e-­‐commerce
in
the
Philippines!
h:p://slideshare.net/jane:etoral
h:p://twi:er.com/digitalfilipino