1. Neon (Ne)
Although a very common element in the
universe,
it is rare on Earth.

2. a boutthebook
This is a compilation of work from my time at Miami Ad
School. Everything enclosed is the result of a team of
minds.
My teammates tell me that my strongest contribution is
my ability to funnel complex and seemingly discrepant
information into simple chunks, and highlight the
significant points.
Enclosed are four case studies which exemplify this
approach to problem solving.

3. t a bleofcontents
myfirsttime one
relivethegoodtimes four
keepingide a s a live seven
shelter ten
a boutme twelve

4. ch a llenge
Prevent teen tobacco use.
insight
The first cigarette is disgusting, and the experience,
uncomfortable.
str a tegy
Encourage teens to be frank about the awkwardness
of their first cigarette experience so they will choose
to not do it again.

5. y outube&
hulu a d
Collections of individual
teens speaking about the
awkwardness of their first
cigarette experiences.
t witter
thre
e

6. ch a llenge
Protect and grow Netflix’s subscriber base in 2012.
insight
If life were a movie, age reflects the number of roles we’ve
played, lines we’ve said, and plots we’ve experienced.
str a tegy
Convince our target to retire with Netflix and relive the
good
times.

7. kindle a d
1.37% of Kindle
users are age
55+
(Amazon.com)
d irectm a iler
In the form of a vintage microphone that
opens to a cozy living room movie watching
setting.
Strong preference among age 55+ for printed
mail. (ChiefMarketer.com) six

8. ch a llenge
Help small businesses become more competitive.
insight
Behind every great entrepreneur was a great failure.
str a tegy
Give entrepreneurs the confidence to continue taking risks.

9. In Their Offices - Reach the
Nascent Entrepreneur in
his/her office, the coffee shop.
c offeesleeve
nine

10. ch a llenge
Develop a brand with the potential to change the world’s
lodging landscape.
insight
What is fundamental for one person is a luxury for another.
str a tegy
Stay-One-House-One Model

11. twelve

12. c ont a ctme
i nse a rchof 415 . 937. 4288
Janet.DoubleU@gmail.com
Opportunities to use my love for absorbing
and synthesizing seemingly discrepant
information in order to create experiences that s eemeonline
inspire social behavior.
JanetDoubleU.com
JanetDoubleU.tumblr.com
Senior Economic Consultant Founding Team Member
Deloitte Tax LLP. Global Transfer Pricing rippleQ. Social Venture Technology Start-up
12. 2007 to 5. 2010 11. 2010 to 4. 2011
Brand & Intellectual Property Valuation. Strategy. Performed market competitive
Managed an intellectual property migration for analysis and compiled educational kit for
one of the largest U.S. multinational internal, investor, and client use.
companies in the hospitality industry as the
sole staff person on a multi-partner Brainstorm Moderation. Led discussions and
engagement, assessing brand lifecycle and drafting of product feature value propositions
value, conducting research, client interviews, for use in business strategy, sales, and
economic and financial analyses, and drafting customer development.
qualitative support for analyses. Project
resulted in follow-up engagement. Consumer Journey. Created use cases for
software product testing and drafted detailed
Macro Trend Analysis. Executed economic product FAQs.
downturn analysis for $2 billion revenue client
in the computer and information technology Worked with ‘Creatives’. Collaborated with
industry, analyzing profitability, and managing engineers and customer development
two-person India-based team in performing manager to develop and test product to
comparable company analyses to identify customer specifications.
economic trends.
Behavior. Helped develop the company
Client Relations. Directed client relationship product - behavior management software
as sole staff member of a senior level tax using game mechanics.
team and managed team of two to complete
international tax restructuring for major client Operations. Established enterprise as a
in semiconductor industry. Project resulted in Benefit Corporation. Managed financial, legal,
avoidance of $1 million penalty. and human resource activities.

13. Strategy & Operations Consultant
Community Action for Rural Development.
Kenyan organization engaged in micro-
enterprise bee-keeping initiative. Account Planning Boot Camp
6. 2007 to 9. 2007 Miami Ad School
1. 2012 to 3. 2012
Interviews. Visited 40+ farmers on the back Top Dog, First in Class
of a dirt bike.
Mediation. Drafted and implemented
agreements between community organization,
farmers, and honey suppliers. Introduction to Communication Design
Extended Education
Moderation. Led strategy discussions with California College of the Arts
non-profit managers. Summer 2011
Immersion. Lived with a host family and
participated in community activities. Learned
basic Swahili. B.A. Mathematics/Economics
Minor in International Studies
University of California at San Diego
9. 2003 to 6. 2007
Associate Producer of Content
Social Capital Markets. UCSD Provost’s Honors
6. 2010 to 10. 2010 & 5. 2011 to 9. 2011 Ernest C. Mort Leadership Award
Large-scale Impact. Helped produce an
international social enterprise conference that
drew 1,300+ social entrepreneurs, venture m ore a boutme
capital investors, university professors, and
foundations from 40+ countries. Attendees Origami & Collage Arts Practitioner
included representatives from the Bill & Dancer. Performance & Competitive
Melinda Gates Foundation, Acumen Fund, JP since Age 5
Morgan, McKinsey & Company, and Stanford Yoga & Meditation Enthusiast
University. Vegetarian
Right & Left Brain. Created internal
processes for content development, balancing
brainstorming and ideation with operation and
execution.