Simple email marketing mistakes that could damage your purpose

http://www.bestautorespondertips.com Jane Sheeba

- Jane Sheeba


If you’re a regular reader of my writing (either at Best Auto Responder Tips

or at Problogging Success or any of my guest posts), then you’d have

probably heard me saying this term: Email marketing is golden .

Yup it is!


You may have heard about various new and shiny marketing strategies and

tools to help promote your blog or business. But email marketing still works

and it indeed works much better than any other marketing strategy.

Why? Because….

Email marketing is more personal, more targeted and more effective
than any other marketing strategy [Click to tweet this if you agree!]

Now, the purpose of this blog post is to share a few simple email marketing

mistakes that most internet marketers are doing.

While the mistakes themselves are so simple the effects can be bigger. So

these mistakes should not be taken so lightly.

Ok without wasting any more time, let me get straight to the point.


MISTAKE #1: USING A VERY FORMAL NAME

Don’t get me wrong here. Yes you need to use a professional sender’s name

for your emails. However the name should sound as if the email is from a

real person and not from a bot or a company.

Using a company name is fine, but you should make sure that your email

sounds as if it is sent from a human being and not from a bot.

Your email should also sound as if sent from you and not from a bunch of

staff who work at your company.

So while you try hard so much to maintain your professionalism in your

emails, also do make sure that your emails are realistic, personal and

human.


MISTAKE #2: SEND ONLY HTML MAIL

This is a no-brainer, yet so many internet marketers fail to include a text

version of their email in their campaigns.

In almost all the autoresponder services, this option is included for the click

of a button. For instance in Aweber, you just have to turn on the plain text

auto generation feature as shown below.

Your email list will consist of a list of people who can receive HTML

messages and also people who cannot receive HTML messages.

If you do not include a text version of the email you will miss out those

people in the list.

Further, when it is so easy to include a text version, what’s stopping you?


MISTAKE #3: SEND BULKY EMAILS

Bulky emails are a pain. They could easily annoy your subscribers. Some

might not even be delivered properly.

So avoid attaching big files/images or including heavy images within your

email or as attachments.

Also it is important that you use a light email template that is not bulky.

Bulky emails have a higher chance of getting bounced. They
may also load very slowly thus testing the patience of your
subscribers.


Mistake #4: Unethical

Well this one is neither a simple nor a small mistake. This one is BIG.

I’m talking about those who buy email lists from others and keep sending

those people in the list, their own marketing emails.

First, you don’t have their permission. They signed up for a different list

with a different expectation in mind. So if your start sending them your

emails, even if they are relevant to their expectation, it is still not ethical.

So if you are one of those who buy lists and then start sending emails to

those people, you need to stop it now.

This will put it in trouble quite soon.


MISTAKE #5: UN-TARGETED EMAILS

If your email autoresponder service provides you an option to set up

multiple email lists (like Aweber which allows you to have unlimited lists),

then USE IT.

If you build just one email list but have different marketing purposes, it just

won’t cut it.

Or if you do not need multiple lists, you can still have one list but segment it

effectively in order to better target your emails.

For instance, you may separate and save a small group of people who

actively open a particular type of email and start sending more emails of the

same type to that list.

This way you are able to segment out people with particular interest and

send emails that match with their interests.

You can greatly boost your email conversion rates using this technique.


TAKEAWAY

Email marketing works great even today; even if it is thought of as old

school stuff by most marketers.

You may not get desired results with your email marketing campaigns if

you do not do it effectively. You might be making any of these mistakes

given above.

So buckle up and double check to see if you are making any of these

mistakes.


DID YOU FIND THIS USEFUL?

If you found this tutorial useful, I highly recommend that you subscribe to
Best Autoresponder Tips to receive exclusive blogging tips for free (just fill
out the sign up form on the top of the sidebar).

You might also want to subscribe to Problogging Success’s newsletter!

You will also get two free ebooks – Problogging for newbies & Your guide to
better time management.


DON’T FORGET TO CHECK OUT MY E-BOOKS!

1. Problogging Action Plan - Your plan for successful

problogging.

2. Guest Blogging Champion – Your blueprint to make the

most out of your guest blogging campaigns.

These books are also available on Kindle here -

Problogging Action Plan

Guest Blogging Champion

Simple email marketing mistakes that could damage your purpose

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Destaque

Destaque (13)

Semelhante a Simple email marketing mistakes that could damage your purpose

Semelhante a Simple email marketing mistakes that could damage your purpose (20)

Mais de Jane Sheeba

Mais de Jane Sheeba (20)

Último

Último (20)

Simple email marketing mistakes that could damage your purpose