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Developer Summit: Open Source Stack Presented by: Kenny Hyder Senior Consultant, Position Tech Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Open Source Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Benefits of Open Source ,[object Object]
Large Support Communities
Lots of Plugins & Tools AvailableKenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Downside of Open Source ,[object Object]
No support lineKenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Quick & Dirty Tricks Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Quick & Dirty Tricks for Open Source Title Tags ,[object Object]
Easy to implement/supported plugins for most frameworks
Apply global rules for product & category pagesGuidelines: ,[object Object]
Place keyword in front
If you use branding terms, place in back of titleKenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Quick & Dirty Tricks for Open Source URL Structures ,[object Object]
Easy to implement with mod_rewrite and/or plugins
Apply global rules for product & category pagesGuidelines: ,[object Object]
Use hyphens instead of underscores
ex. http://domain.com/category/name-of-product.phpKenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Quick & Dirty Tricks for Open Source Navigation ,[object Object]
Search Engines get to everything on your site by how you link to itGuidelines: ,[object Object]
For drop downs, use CSS, not JavaScript controllers
Use relevant keywords for anchors
Use server side includes for fast changesKenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Quick & Dirty Tricks for Open Source XML Sitemaps ,[object Object]
SUPER Easy to ImplementGuidelines: ,[object Object]
ValidateKenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Tools Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

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LAMP Stack and SEO

  • 1. Developer Summit: Open Source Stack Presented by: Kenny Hyder Senior Consultant, Position Tech Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 2. Open Source Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 3.
  • 4. Large Support Communities
  • 5. Lots of Plugins & Tools AvailableKenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 6.
  • 7. No support lineKenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 8. Quick & Dirty Tricks Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 9.
  • 10. Easy to implement/supported plugins for most frameworks
  • 11.
  • 12. Place keyword in front
  • 13. If you use branding terms, place in back of titleKenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 14.
  • 15. Easy to implement with mod_rewrite and/or plugins
  • 16.
  • 17. Use hyphens instead of underscores
  • 18. ex. http://domain.com/category/name-of-product.phpKenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 19.
  • 20.
  • 21. For drop downs, use CSS, not JavaScript controllers
  • 22. Use relevant keywords for anchors
  • 23. Use server side includes for fast changesKenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 24.
  • 25.
  • 26. ValidateKenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 27. Tools Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 28. Tools: Wordpress Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 29. Tools: Wordpress All in One SEO Pack Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 30. Tools: Wordpress Permalinks <IfModulemod_rewrite.c> RewriteEngine On RewriteBase / RewriteCond%{REQUEST_FILENAME} !-f RewriteCond%{REQUEST_FILENAME} !-d RewriteRule. /index.php [L] </IfModule> Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 31. Tools: Wordpress Alt Text Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 32. Tools: Wordpress Robots Meta Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 33.
  • 38. SEO No DuplicateKenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 39. Tools: Wordpress Thesis Theme Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 40. Tools:Drupal Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 41. Tools:Drupal SEO Checklist Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 42.
  • 44. Canonical URLsKenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 45. Tools:Joomla Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 46. Tools:Joomla Title Tags Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 47. Tools:Joomla SEO Generator – Auto Meta Data Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 48. Tools:Joomla sh404SEF/SEF Advance – Search Engine Friendly URLS Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 49. Tools:Joomla Missing Metadata Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 50. Tools:Joomla Header Tags Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  • 51. Questions? Kenny Hyder khyder@positiontech.com http://positiontech.com http://twitter.com/kennyhyder Download: http://hyder.me/download/developer-summit.pptx Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder